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• Marketing Challenge: Three Magical Marketing MetricsHank Stroll
  Thanks to technology, you've got a big file of data available for your review and analysis. But what to do with all those numbers? How do you change them into ...
  Advertising, Landing Pages, Marketing Challenges, Metrics
• The Media Planning Myths of Cable TVDoug Garnett, Dan Zifkin
  Traditional TV tends to deliver measurable advertising results only for true mass-market products—in part because you need about $15 million to begin even the smallest mainstream TV campaign. Cable TV, on ...
  Advertising, Branding, Targeting
• So You've Targeted the Hispanic Market, But Can You Service It?Terry Beltran-Miller
  Advertising, Customer Retention, Customer Service, Hispanic Marketing
• World Cup Soccer and the Hispanic MarketBlaire Borthayre
  The month-long 2006 World Cup Soccer tournament will begin on June 9, and already commercials have been launched referencing the event. The heavy hitters behind those ads include 15 global ...
  Advertising, Hispanic Marketing, Sponsorship, Word-of-Mouth
• Has Advertising Killed Itself?Tom Asacker
  The more ads look and sound the same, the more we simply let them fade into our subconscious. They become little more than background noise. What's an advertiser to do?
  Advertising, Customer Behavior, Marketing Inspiration
• Special Report From MarketingProfs: Marketing to Hispanics (Part 2 of 2)Ignacio Hernandez Jr.
  Last week, we ended the first part of this two-part series with a discussion of the perceived entry barriers to marketing to Hispanics. Now, we take a brief look at ...
  Advertising, Hispanic Marketing, Permission Email Marketing, PPC Campaigns, Search Engine Marketing, SEO
• Marketing in Accelerated CultureJay Pattisall
  Advertising and marketing has changed. What could possibly be the cause of so many beleaguered established players and fortunate newer ones?
  Advertising, Brand Awareness, Marketing Inspiration, Mobile Marketing, Social Media, Word-of-Mouth
• How to Manage and Measure the Word of Mouth RevolutionJustin Kirby
  Every marketer has by now heard the terms viral, buzz and word of mouth. Some will even have noted terms such as brand advocacy, advergames, blog marketing, influencer panels and ...
  Advertising, Brand Ambassadors, Brand Awareness, Collaboration, Measurement, Promotions, Referrals, Social Media, Word-of-Mouth
• Case Study: Pricefish.com's Holiday SweepstakesIan Gertler
  As a relatively new player in the increasingly competitive comparison-shopping and online retail arena, pricefish.com needed a comprehensive and creative marketing campaign and strategy to re-launch the pricefish.com brand and ...
  Advertising, Case Studies, E-Commerce, Landing Pages, Lead Generation, Local Marketing, Targeting, Websites
• The Real Gold Goes to the BoldKara Dullea
  Freestyle may describe a particular type of competition in this year's Winter Olympics, but it more aptly defines the attitudes, mindset and personalities of the games' most controversial and media-savvy ...
  Advertising, Branding, Sponsorship
• A Few Brand Campaigns Are Forever (Well, Almost)Barry Silverstein
  Keeping a campaign fresh and vibrant—and maintaining its breakaway status—is a major challenge. The competitive landscape is turbulent and consumer perceptions are constantly shifting. It takes courage and perseverance to ...
  Advertising, Brand Awareness, Taglines
• What's the Difference Between Customer Experience Management and Experiential Marketing?Leigh Duncan-Durst
  Many people equate Customer Experience Management with Experiential Marketing. But in recent years, "experiential marketing" has become perceptually aligned with "marketing execution". This is because it largely focuses on developing ...
  Advertising, Customer Engagement, Customer Experience, E-Commerce, Interactive Marketing, Online Marketing
• Why You Should Elevate Partnership Brand Marketing to the Strategic LevelGregory Pollack
  The power of partnership brand marketing brings two companies and brands together—each with its own brand equity and its own distribution channel strength. Whether teaming a car manufacturer with a ...
  Advertising, Brand Equity, Branding, Channel Marketing, Collaboration
• The Breakaway Brand Process: How Great Brands Are Built to WinBarry Silverstein
  A breakaway brand is a great brand that is built to be a winner over the long term. Time after time, a breakaway brand leads its category, generates high awareness ...
  Advertising, Brand Positioning, Branding, Market Research, Targeting
• How to Build Your Telemarketing List OnlinePaul Epstein
  Since its inception, the Do Not Call Registry has had a profound impact on the telemarketing industry, just as it has on individual organizations relying on outbound telemarketing in their ...
  Advertising, Lead Quality, Marketing Tips, Permission Email Marketing, Targeting, Telemarketing, Websites
• Have You Filled Your Marketing Funnel?Michael Perla
  At its essence, the marketing funnel is an effective tool to use in evaluating what activities you are successfully executing along your closed loop marketing process—branding, targeting, closing deals, and ...
  Advertising, B2B Marketing, Brand Awareness, Branding, Lead Generation, Sales, Targeting, Word-of-Mouth
• A Nation of Dog Lovers: Reaching Out to Pet OwnersLisa Johnson
  Pets are the new people. We've all seen celebrities prancing around with tiny dogs in tutus, or we've read a magazine spread featuring actors and their four-legged companions. Pets are ...
  Advertising, Branding, Social Networking, Targeting
• Q&A With Chris Maher: Marketing's Lost SoulsAnn Handley
  Chris Maher is president of Fosforus, a business-to-business marketing, media, and interactive design firm based in Austin, Texas. Those of you who have read his writing on MarketingProfs know that ...
  Advertising, B2B Marketing, Email Marketing, Nonprofits, Public Speaking
• The Hidden Value in Search ListingsPaul Bruemmer
  With paid search, you pay only for click-throughs to your site. Such accountability is a marketer's delight, but that's only half the story. What about all the people who found ...
  Advertising, Branding, Search Engine Marketing, Web Analytics
• Saying Buh-Bye to Three Marketing MythsDavid Warschawski
  You know the truth will set you free. Hopefully, the truth will also help you create great marketing results. Here are three communications myths whose time has come to an ...
  Advertising, Brand Awareness, Customer Experience, Word-of-Mouth