Brand Management

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• We Are More Than Marketers: Integrating a Human-Centric ApproachJeremi Karnell
  Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.
  Brand Awareness, Brand Management, Customer-Centric, Customer Engagement
• Maximizing Your Brand Presence on Google+
  Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  Brand Management, Community, Customer Engagement, Google, Google+, Social Media
• Social Marketing Going Mainstream, but Experimenting Is Still Key
  Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social media is already mainstream or will become so by the end ...
  Brand Management, Research Summaries, Social Media
• Top US Brands Getting Strategic About Social Media
  Over the past year, America's top brands have made improvements in how they use online branded communities to reach their customers, but some opportunities for engagement remain untapped, according to ...
  Brand Management, Customer Engagement, Research Summaries, Social Media
• Five Steps to Clearly Defining Your Brand in a Digital World
  As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...
  B2B Marketing, Brand Management, Brand Positioning, Digital Marketing
• How Digital Customer Behavior Is Changing Brand ManagementJen Evans
  More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand ...
  Brand Management, Channel Marketing, Customer Behavior, Customer Experience, Marketing Tips
• The Five Rules of Great Radio: Rule 4 (b) [Video]Brent Walker
  If the only thing consistent about your radio spots is that they always sound different, you may have a problem. If you're aiming for a brand sound, you'll never hit ...
  Advertising, Brand Management, Branding, Marketing Tips