Branding

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• Building a Brand on Twitter: Here's One New Way
  Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications ...
  Branding, Social Media, Twitter
• Shattering Five Branding MythsMaria Ross
  When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple, and so assume they will ...
  Brand Equity, Brand Positioning, Branding, Logos, Marketing Tips, Value Propositions, Website Design
• Fame: Show Why You're Different & Why Others Should CareHelena Bouchez
  MrketingProfs blogger Helena Bouchez discusses the "How to Fame" program.
  Branding, Content
• Email, Facebook, Twitter: How Users Engage With Brands
  More than 90% of consumers who are a fan of, or "like," at least one brand on Facebook also receive at least one permission-based marketing email per day, and roughly ...
  Branding, Customer Behavior, Facebook, Research Summaries
• Marketing Lesson From the Grateful Dead: Loosen Up Your BrandDavid Meerman Scott, Brian Halligan
  The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up ...
  Branding, Creativity, Google, Logos, Marketing Smarter
• When Competing With Your Own Customers Is OK—Vibram FiveFingers and Eigen ValuesStephen Denny
  Eigen values are what marketers use when we're doing our best work. Once we view everything that our brand does through the prism of eigen-value standards, it changes how ...
  Brand Positioning, Branding, Case Studies, Collaboration, Creativity, Marketing Smarter
• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 3M. P. Friedman
  Part 1 and Part 2 of this article covered the first 10 of the 13 worst marketing mistakes. Here are the rest of the top 13 marketing mistakes you should ...
  Branding, Career Management, Marketing Tips, Metrics, Targeting
• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 2M. P. Friedman
  This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here is the next batch of marketing mistakes ...
  Branding, Career Management, Marketing Strategy, Marketing Tips, Targeting
• 10 Tips for Building Customer LoyaltyChintan Bharwada
  Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently ...
  Brand Ambassadors, Branding, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
• Brand and Marketing Audits—The Forgotten NecessityBrett Milne
  A brand audit enables a firm to lay a solid foundation for management and oversight. The following approach to brand auditing is based on a robust audit methodology that focuses ...
  Brand Equity, Branding, Customer Engagement, Marketing Smarter
• Social-Media Rules of Engagement
  You hear a lot of talk about the need for openness and transparency in the social-media space, but what does it really mean to be transparent? According to Charlene Li ...
  Branding, Community, Social Media
• Pantene Gets to the Root of the ProblemTed Mininni
  MarketingProfs blogger Ted Mininni discusses Pantene's latest major refresh and the importance of innovation.
  Branding, Content
• If We Do Say so Ourselves
  "You might have noticed a trend in more and more marketing," writes Rohit Bhargava at the Influential Marketing Blog, "where large brands are featuring real people and actual employees in ...
  Branding, Creativity, Small Business
• A New Method of Laundry: Concentrating on PackagingTed Mininni
  MarketingProfs blogger Ted Mininni discusses Method Laundry Detergent's new packaging and campaign.
  Branding, Content
• Consumers: CPG Sites for Info, Offers; Facebook for Connecting
  Consumers are more likely to visit a CPG website—rather than social networks—for brand information and promotional offers, but they prefer Facebook for connecting with other customers and sharing opinions about ...
  Branding, Customer Behavior, Promotions, Research Summaries, Social Networking, Websites
• 10 Tips for Crowdsourcing Advertising With a Video ContestWil Merritt
  Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact ...
  Advertising, Branding, Community, Creative Briefs, Marketing Tips, Videos
• US Ad Spend Rebounds 5.1% in Q1
  Total measured advertising expenditures reached $31.3 billion in the first quarter of 2010, up 5.1% from the same period a year earlier—the first increase in quarterly ad spending since the ...
  Advertising, Branding, Research Summaries
• Seven Steps to Keep Your Brand Healthy and RelevantRoger Sametz, Tamsen McMahon
  You know you've been successful in building your brand when your constituents have taken ownership of it. Achieving that happy state of affairs requires working through an entire process. But ...
  Branding, Collaboration, Management, Market Research, Measurement
• Seven Tips for Successfully Outsourcing Marketing OperationsAnurag Mehrotra
  If companies are interested in outsourcing their marketing operations, what can they do to ensure that their plan is well thought out and effective? My counsel to this particular marketing ...
  Branding, Chief Marketing Officer, Management, Marketing Operations, Marketing Tips
• Facebook Users Promote Fan Page Brands
  Brands that market their products using Facebook may have a distinct advantage over their competitors: 41% of Facebook users say the primary reason they join a fan page is to ...
  Brand Positioning, Branding, Facebook, Research Summaries