Branding

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• Three Ways to Make Your Phone Presence a Key Driver in Your Marketing MixTristan Barnum
  The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence ...
  Brand Positioning, Branding, Customer Acquisition, Customer Relationships, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Sales, Small Business, Telemarketing
• Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create ItAnne Marie Kelly
  Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's ...
  Brand Management, Brand Positioning, Branding, Content, Customer Communications, Positioning, Writing
• Seven Tips for Creating a Company Name That Tells a Compelling StoryMark Skoultchi
  A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful.
  Brand Management, Brand Positioning, Branding, Naming, Positioning
• America's Favorite Restaurant ChainsAyaz Nanji
  Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force.
  Branding, Customer Satisfaction, Research Summaries, Survey Data
• Three Questions to Ask Yourself When Establishing an Engagement-Based Loyalty ProgramTheresa O'Neil
  Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it.
  Brand Management, Branding, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Relationships, Marketing Tips
• The 10 Most Popular Brands OnlineAyaz Nanji
  Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Facebook, Google, Research Summaries, Twitter
• Tips for Getting Customers to Share Their Love for Your BrandMary Kay Hyde
  Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand.
  Brand Loyalty, Brand Management, Branding, Customer Relationships, Social Media
• Businesses Can Profit by Doing Less—but BetterJohn Bell
  Many businesses today are caught in the "do more and more" mentality; instead, they should focus on doing less—but doing it better.
  Brand Management, Brand Positioning, Branding, Marketing Strategy
• Presto, Extendo: If Only Brand Extensions Were That Easy!Susan Solomon
  So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next for you? A brand extension, of course. Ah, if only ...
  Brand Management, Brand Positioning, Branding, Marketing Strategy, Product Management
• Fifty Shades of Branding [Slide Show]Melissa Kelly
  In this workplace-appropriate slide show by WebDAM, you'll find best-practices on brand management and useful statistics on how marketers today help their brands to evolve.
  Brand Management, Brand Positioning, Branding, Customer Relationships
• Eight Tips to Help Woman Marketers Better Market ThemselvesCatherine Kaputa
  Clearly, women are attracted to marketing—and, very often, they're good at it. So why are there so few women at senior marketing levels? These tips from top woman marketers can ...
  Branding, Career Management, Personal Branding
• Consumers' Favorite Fashion RetailersAyaz Nanji
  Nordstrom is consumers' favorite fashion retailer for the third year in a row, according to a recent report from Market Force Information.
  Brand Management, Branding, Customer Satisfaction, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Five Marketing Lessons That the Common Core Initiative Should Have FollowedRafe Gomez
  Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done and what marketers must keep in mind when pitching new programs.
  Advertising, Brand Positioning, Branding, Marketing Strategy, Thought Leadership
• 26 Universal Questions for Brand Positioning (and Creating Your Brand Story)Ulli Appelbaum
  How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and ...
  Brand Positioning, Branding, Marketing Strategy, Positioning, Value Propositions
• Content Lessons From Three Brands That Kept Their Brand Promise (and Three That Didn't)Ryan Johnson
  Content marketing has the power to help companies articulate and communicate the brand promise. Here's a look at brands that deliver on the promise... and those that don't.
  Brand Management, Branding, Content, Content Marketing, Content Strategy
• The 10 Most 'Loved' Brands on Social Media [Infographic]Ayaz Nanji
  MTV was the most "loved" brand on social media last month, according to a recent report from Hootsuite.
  Brand Management, Branding, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!Angela Natividad
  Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
  Advertising, B2C, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• A Handy Guide to Using Quizzes in Your Content MarketingJosh Haynam
  After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get ...
  B2C, Branding, Content, Content Marketing, Customer Engagement, Gamification, Lead Generation, Personalization, Social Media, Targeting
• #SocialSkim: Grumpy Cat's Film Debut, Elections on Social, Brands on Movember, More!Angela Natividad
  How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big ...
  Advertising, B2C, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Online Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Twitter
• The 20 Most 'Simple' Brands in the WorldAyaz Nanji
  Global consumers ranked ALDI, the German discount supermarket and owner of Trader Joe's in the United States, as the most 'simple' brand in the world for the second year in ...
  Brand Positioning, Branding, Research Summaries, Survey Data