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• Market to Change Customer Behavior, Not AttitudesPaul Dunay
  Harvard Business School professor John Quelch once said, "The purpose of marketing– should be geared to changing and reinforcing customer actions rather than customer attitude." I recently revisited this quote ...
  Advertising, Branding, Content
• Blog Monetization or Sponsorship, Which Sounds Better?Mack Collier
  For all the talk about how individual blogs have been growing for the past years, it seems that only bloggers with massive amounts of traffic have been able to make ...
  Content
• Registration Open for Driving Sales: What Works + What SticksAnn Handley
  Registration is now open for the next stop of the MarketingProfs B2B Forum, Driving What's New + What This time, it's June 9 and 10 right in my backyard .... ...
  Content
• You Call This an Apology? Reviewing the TSA Nipple Ring IncidentJeanne Bliss
  This past week, TSA agents in Lubbock, Texas made a set of decisions on how to implement the rules regarding customers who set off screening devices. Clearly a debate can ...
  Content
• MarketingProfs Podcast: How Many Offers Should You Make, and Google UpdatesJohn WallChristopherPenn
  In this Marketing Over Coffee we discuss what Google has going on in video, the Forrester Sociographic Ladder of Engagement, and how many offers to make in email copy..... all ...
  Content
• The Power of Social Media meets the Press ReleasePaul Dunay
  Is the press release dead? Well, not really. But there certainly is a new wave out there .... the social media press , or SMPR, spawned by Todd Defern and ...
  Content
• It's About Their Agenda, Not MineLewis Green
  Last Friday, I attended the (International Management Consultants New England) ThoughtLeader Conference as both a learner and a presenter. I learned much more than I expected. The key to my ...
  Content
• Why Does Big Mean Bad? And Can It Be Avoided?Paul Williams
  It's a phenomenon and seems inevitable. A story played time and time again. A small business is built, grows with wild success, and then loses its tarnish. Every big business ...
  Content
• What Is the Future of Marketing?Paul Barsch
  Buffeted by globalization, regulation, politics, technology and other market forces, "marketing" stands ready to reclaim its rightful role as the voice of the customer and generator of business value through ...
  Collaboration, Content
• 'Good artists copy, great artists steal.'Spike Jones
  Yep, you're right. Pablo Picasso said it. And it still applies today. Even in the realm of word of mouth We've seen it happen. A corporate giant wants their "own" ...
  Content
• The Obama & Clinton Campaigns Provide Great Learning for Social MarketingJennifer Jones
  I am continuing to be intrigued by the Democratic political campaigns which provide multiple opportunities for learning about social marketing. I believe Obama and Clinton are using social media very ...
  Content
• MarketingProfs Podcast: Arguing SEO Tactics, and Keeping Your Living Room CleanJohn WallChristopherPenn
  In this Marketing Over Coffee we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add ...
  Content
• Customer Service: Losing Its Touch?Ted Mininni
  A terrific article was published in a recent issue of CRM magazine. In Poor Customer Service Paralyzing U.S. ," customer service consultant Bobbi Paine stated, "Businesses are losing business they ...
  Content
• Zappos.com: True to Their SoleJeanne Bliss
  Is an internet shoe store that is known around the world for its service. One of their connections with customers is that they actively promote that they give free overnight ...
  Content
• Doing Good in the Community Pays DividendsLewis Green
  There is good reason for politicians to raise values as political campaign issues. Polls show time and time again that Americans care about In today's world, we divide politics into ...
  Content
• Media Buying Needs to Evolve!Paul Dunay
  Thinking about buying media? Well, it's no longer just about ad space or traditional print. Today media has to "sing and dance." It has to have a tight connection to ...
  Advertising, Branding, Content
• Do You Want to Invest 'Like A Girl' or Like Warren Buffett?Andrea Learned
  When I say "hugely successful investor," we pretty much all think "Warren Buffett," right? Would you be surprised to find out that his style of researching and being patient with ...
  Content
• Starbucks Launches Its Version of Dell's IdeastormMack Collier
  Starbucks announced Wednesday that it is launching a new customer-suggestion site . The site will take customer ideas and let the community rate and vote on their favorites, similar to ...
  Content
• Is Your Mission Empowering or Synergistic?Drew McLellan
  Http://www.mpdailyfix.com/images/Dilbert.jpg
  Content
• Organizing Our Digital LivesScott Monty
  It starts so innocently. A blog post here, a social network profile there, a photo upload here, a microblogging update there... The next thing you know, you've got online profiles ...
  Content