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• There Is No 'Campaign' in Social MediaPaul Dunay
  When marketers use the word "campaign," it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a ...
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• Coke Jumps Into the Tea BusinessTed Mininni
  Coca-Cola execs obviously know a good deal when they see one. Looking to expand its beverage brand portfolio due to flagging soft drink sales, Coke has acquired a share of ...
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• Branded At BirthTangerine Toad
  The other day Mrs. T. asked me to pick up a birthday present for one of the Tadpoles' friends and when I asked her what sorts of things the child ...
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• MarketingProfs Podcast: Blogging for SEO Juice and WordPress PluginsJohn WallChristopherPenn
  How to blog for SEO juice, some killer wordpress plugins, and a Super Bowl Ad wrap-up.... all that and more in this Marketing Over Coffee, a weekly audio program sponsored ...
  Blogging, Content, Google, SEO
• Nickelodeon Makes its Content 'Slippy'Valeria Maltoni
  You could continue applying veneer on your old marketing habits of driving the conversation, pushing promotions and controlling the messages - and think of ways to make what you do ...
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• HRO: The Evolution of SEOJosh Hallett
  In a few recent conferences that Dave and I have attended together, whenever the topic of SEO comes up, he always mentions the human element. In other words, the reader. ...
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• BlogCouncil.org: Solving the Challenges of Corporate BloggingPaul Dunay
  How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of ...
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• VideoCast Chat: Join the Free Marketing Video DiscussionJohn WallChristopherPenn
  Join the hosts of the MarketingProfs podcast Marketing Over for a discussion on all things marketing. John Wall will be leading one in a series of open discussions on whatever ...
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• Just Say 'No' to TobaccoTed Mininni
  A short recent article in Progressive Grocer magazine that an upscale, independent grocery chain in California with eight stores, , has announced it will cease selling tobacco products this week. ...
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• Market Segments, MisunderstoodAndrea Learned
  Even though you are likely a marketing type -- and using that brain to read this post -- take a second and put on your consumer hat. How do you ...
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• Start Here If You Need a Job (Or Have One to Fill)Ann Handley
  One of the best-kept secrets at MarketingProfs is the MarketingProfs Job . It doesn't have a sexy tag line, "Marketing Jobs for Marketing People." But then again, that kind of ...
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• Five Easy Ways to Build Sustainable Word-of-MouthMichael Rubin
  Joan Stewart recently posted to her WomenCorp site a list of top 10 tips for free . I definitely applaud Joan for creating this list, because the tips are terrific ...
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• Marketing Needs to Prepare for the Distributed WebPaul Dunay
  Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it's easier to implement functionally important applications ...
  Blogging, Content, RSS
• MarketingProfs Podcast: What Politics Can Teach You About Marketing, also Networking and CSSJohn WallChristopherPenn
  How to thrive at a networking event, use CSS to handle massive web traffic, and what you can learn from politicians besides how to lie.... all that and more in ...
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• Super Bowl Haikus, PostmortemAnn Handley
  Depending on your inclinations, the excitement of last night's Super Bowl may have been for the commercials. Some 50-ish ads played during the game, at a reported price tag of ...
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• Can a Blog Sell Cream Cheese?Mack Collier
  Kraft is hoping the answer is "yes." Two of the company's brand managers have donned blogging caps to try to drum up excitement for a new low fat version of ...
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• Throw Social Media in the Mix for Lead GenerationValeria Maltoni
  We have been talking about using social media to improve a company reputation and to spread the word about its products and services. In fact, the conversation has been centered ...
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• Making Sense of Emerging Marketing Trends: A MarketingProfs Podcast with Sree SreenivasanPaul Dunay
  You can't pick up a magazine these days and not see the Web 2.0. Social networks. Social media. Mobile computing. And the list goes on. But how do you make ...
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• 'Locavore' and More: The Buzz Around New BuzzwordsTed Mininni
  Apparently, being a "locavore" not only spotlights one of the biggest food trends in years. It's not only the reigning buzzword in the food biz–it's also been named "Word of ...
  Content
• Super Bowl Is About More Than FootballElaine Fogel
  Metro Phoenix is buzzing this week. With the FBR Open and the Super Bowl in the same two-week period, local merchants are salivating at the potential. CEO Bob Parsons, one ...
  Content