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• Quick Tips for Reaching InfluencersJennifer Jones
  Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for , gives three quick tips for how to ...
  Content
• Pre-Bowl Ad Release: One Company's PerspectiveSteven Schreibman
  It's Super Bowl time, and once again there is as much anticipation about the game's ads as there is about the game itself. I wanted to use my first post ...
  Content
• The Role of PR in Social Media: A Podcast with Doug Haslam and Shel HoltzPaul Dunay
  Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here ...
  Content
• Ram Charan Turns to Sales: Is Marketing Next?Dana VanDenHeuvel
  Ram may not (yet) be a household name in business, but he's not far from it. Consider him, "the man behind the man." He's advised iconic leaders like Jack Welch ...
  Content, Sales
• Sports and Women: Who Knew?Andrea Learned
  Yes. I'm one of the 40.5 million women (out of 90 million people) expected to watch this year's Super l game. And, while I'm usually not a huge professional football ...
  Content
• If You Can Read This, Thank an AlgorithmPaul Barsch
  The next time your plane lands safely, your new car starts, or your package arrives on-time, either thank your lucky stars or thank an algorithm. Computer scientists and engineers are ...
  Content, Technology
• 'Stopwatch Marketing': Synchronizing Marketing Strategies with Customers' Shopping StylesElaine Fogel
  Understanding your customers' shopping styles is the most important (yet overlooked) thing you need to know in order to succeed in selling your product or service to them. That's what ...
  B2C, Content
• MarketingProfs Podcast: Some Things You Need to Know about SEOJohn WallChristopherPenn
  What is Viral Marketing, is keyword density still a factor in SEO, and some other stuff we've been testing... all that and more in this Marketing Over Coffee, a weekly ...
  Content
• A Short Guide on How to Use Twitter in B2BValeria Maltoni
  You won't know how useful a tool cam be to you until you test drive it. Then it might turn out to be high performance, just like a car. Take ...
  Content
• Reputation Management for New MediaPaul Dunay
  A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to ...
  Content
• P&G Cleaning UpTed Mininni
  It's no secret that P&G is an ambitious company that sets ambitious goals for itself and a plan for achieving them. CEO A.G. Lafley has notified Wall Street that he ...
  Content
• The Ongoing Debate Between Traditional Media V. New MediaJennifer Jones
  I caught CNET's Rafe at the Podtech Bloghaus at the Consumer Electronics in Vegas a couple of weeks ago for the video podcast Marketing Voices. We got into a good ...
  Content
• On HuffPo: The Story of the Guy Who Marketed the Frisbee, Silly String, and SuperballAnn Handley
  I'm not sure whether to say that the business world–not to mention kids everywhere–lost a giant of an inventor or a giant of a marketer last week, when the man ...
  Content
• To Discount Or Not To Discount Your Service FeesMike Schultz
  You never see this one on a consulting or professional services firm "We offer excellent services and deliver superior value, but our prices are negotiable. What you'll pay really depends ...
  Content
• The Green BandwagonStephen Denny
  Green is the new e-. It used to be that anyone worth their buzzword bingo card could slap "e-" in front of practically anything and expect their valuation to double. ...
  Content
• Create 'Experiential' CommunitiesPaul Dunay
  A recent issue of Wired magazine highlighted a company creating alternative reality ," or ARGs. If you missed the article, go back and read it .... it is a must ...
  Community, Content
• MarketingProfs Podcast: Banners from Beyond the GraveJohn WallChristopherPenn
  Learn some tips for blog damage control as part of SEO, how to avoid Banner Armaggeddon, and what's cool in new hardware this month... all that and more in this ...
  Content
• My Love-Hate Relationship with TechnologyElaine Fogel
  On most days, I adore technology. My computer is practically an appendage; I spend so much time on it. As a Boomer, I never take it for granted, having grown ...
  Content, Technology
• Build Your Customer Research Network Before You Need It!Paul Dunay
  Do you do traditional customer research? Do you find that the loudest person in the room tends to skew the results? What if you had a research network you could ...
  Content
• Marketing Plans Before Business PlansMike Schultz
  A recent webinar attendee asked via Many mid-sized professional services firm have no business plan and I've had to use the marketing plan to "back into" a business plan or ...
  Content