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• Unaffected by Bad MarketingLewis Green
  Because I am in the biz, I like to think that I am unaffected by marketing, particularly the advertising wing. Wrong! The I am unaffected by bad marketing, which I ...
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• Closing the Fashion Gender Gap (Slowly)Andrea Learned
  Party events and pink marketed to young women seem to get a lot of attention, but they aren't the only ones buying. Young men are starting to embrace shopping, as ...
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• Farming Lesson to Save Your BrandPaul Williams
  There is an agricultural practice farmers use called "fallow field farming." It is the method of planting nothing at all to allow fields time to replenish, rejuvenate, and regain fertility. ...
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• The U.S. Postal Service and Letters to GodJill Griffin
  My loyalty work has me thinking a lot these days about "customer credit" and how firms can best get the customer credit they're due for the hard-fought value they Bottom ...
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• Can We Outgrow Marketing?Drew McLellan
  I recently received an e-mail from one of my Marketing readers. I think the honest fear he expressed is one that most of us had entertained more than once. With ...
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• Citizen Journalists: A Good Thing... Sort OfDavid Reich
  The concept is noble and egalitarian -- Citizen Journalists. Anyone and everyone reporting news and feeding into some vast system that collects and disseminates it for all to We already ...
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• Using Thought Leadership to Position Motorola: A Podcast with Eduardo ConradoPaul Dunay
  Eduardo and I met up at the MarketingProfs at the beginning of October. I really liked his approach to using thought leadership in the positioning of the Enterprise Division of ...
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• This Word Conversation, I Do Not Think It Means What You Think It MeansJosh Hallett
  If you are my age, then you know where the last part of that title comes from (inconceivable!). If not, ask around. What does the word conversation mean to you ...
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• Mind Your OWN BusinessPaul Williams
  You should be in business for yourself. We all should. I don't mean quit your job and form a new company. I mean right now - at the job you ...
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• The Real Digital RevolutionTangerine Toad
  The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of advertising and Because the real digital revolution is about consumer empowerment, ...
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• Share It Like You Are SevenGavin Heaton
  There are many books about creativity, there are exercises, websites, tools, tips and techniques. And yet, despite all this... we are still endlessly fascinated by the concept of "creativity" and ...
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• Glorifying The GutPaul Barsch
  Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and "gut" decision making by managers of all stripes. ...
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• Is 'Green' Manly?Andrea Learned
  Earlier this week, Mike Martin, a regular (and very good) commentator for the local public radio , brought up an interesting point in a about how it just may have ...
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• MarketingProfs Podcast: Is Twitter a Valuable Tool, or Waste of Time?Paul Dunay
  Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it's limited to 140 characters. The leader in the space is Twitter According ...
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• Meet the World's Worst Seller (Is it You?)Valeria Maltoni
  He had a prissy British accent and an attitude that matched the tone .... "You don't know the half of it and you're already missing this opportunity," it said. Then ...
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• Paying for SustainabilityAndrea Learned
  It is a good day when the research starts to show what many of us have been intuiting for a while - that some consumers will pay more for goods ...
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• MarketingProfs Video: How Digg Works as a CommunityMatt Dickman
  Last Friday I took an inside-out at social news community Digg.com by showing you what it looked like and went over the key functionality. In this edition of whiteboard session, ...
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• A Good PR Pitch: Now That's a Switch!BL Ochman
  Just when I'd lost faith in flacks, along comes this excellent pitch from Doug Haslam. It's a study in contrasts with this pitch from Besides pitching a survey on a ...
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• The Audience ParticipatesGavin Heaton
  To some extent, marketers are constantly dealing with the future. We gamble with trends and positioning, we make estimates, projections and create budgets. We plan and strategize around our products, ...
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• MarketingProfs Video: Can You Digg it?Matt Dickman
  Welcome to another video in a series I've been doing for MarketingProfs. This video on social network site is a look at the site from the inside-out... with the goal ...
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