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• Must-See Video: 'Did You Know?'Ann Handley
  Anyone who is online in business today should watch this video. Actually, anyone in business should watch it. (Reconsidering....) Actually, ANYONE should watch From Christopher via C.C. 's Twitter shout ...
  Content
• Using the Term 'Web 2.0' Does Not Make You Unique or NewsworthyJosh Hallett
  A few weeks ago I wrote a post about the pitfalls of using buzzwords or latching on to the latest "fad" to get . The example I used was "green." ...
  Content
• Not Everyone Is an Upscale, Urban, 30something, White Male HipsterTangerine Toad
  If all the ads you see on television sound like they've been written by the same person, a slightly snarky, all-knowing young hipster, odds are they have. Or, more accurately, ...
  Content
• How to Make BIG Money on Facebook!Mack Collier
  As becomes the hot social networking site of the moment, companies are salivating for a way to reach its millions of members. So I wrote a premium article for that ...
  Content
• Advertising? Forget It. Word of Mouth Reigns!Ted Mininni
  Marketing researchers conducted a global survey recently to find out which of the advertising platforms in use today, including new media technologies, are most trusted by consumers. Since marketers have ...
  Content
• MarketingProfs Video: RSS, Made *Really* SimpleAnn Handley
  Marketers may be from Venus and IT guys from Mars, but Marketing nonetheless needs to understand what IT is talking about. This week, we introduce a new short video series ...
  Content, RSS, Technology
• So, You Think You Can Market?Gavin Heaton
  We all think that we are capable of coming up with a ground-breaking idea. We all think that we could, if given the chance, deliver a brilliant social media campaign ...
  Content
• 'Hey Mimi'... Striking the Right ToneAnn Handley
  Ben (via Fabrice ) points to this video. It's about composing an email to a girl the writer met in a bar - .... without sounding too needy, formal, forward, ...
  Content, Copywriting, Email
• Good Reasons Not To BlogMack Collier
  Vaspers the Grate has a "grate" list of 20 Reasons a Business Should NOT . They are all spot-on, but I wanted to mention a few of my favorites here. ...
  Blogging, Content
• The Impact of Moore's Law on MarketingPaul Barsch
  Moore's which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this ...
  Content, Pricing
• On Huffington Post: 10 Curious Things About Baby BoomersAnn Handley
  Baby Boomers are a curious bunch. And by "curious" I mean "unexpected," not "inquisitive." After a recent survey of 26,000 Boomers, Mediamark Research called those born between 1946 and 1964 ...
  Content
• Bricks. Walls. Cathedral.Paul Williams
  When you first discover you have a problem or challenge, before searching solutions... be sure you're about to fix the right thing. Who has the time, energy, or money to ...
  Content
• Avon Calling: Can a Man Sell Skin Care?Andrea Learned
  This is exactly how a recent Associated Press on men selling Avon products began (and, please it is not Bobbi with an Meet Bobby McKinney. Your local Avon "Forget the ...
  Content
• What Happened to Storytelling and Anticipation in Advertising?Lewis Green
  Fifty years ago, Chevy ads were the best. I know that because I still remember them, and I am not one to remember what I ate for lunch, let alone ...
  Advertising, Content
• Frito-Lay: Altruistic, or Caving to Pressure?Ted Mininni
  Healthy junk food for the masses... what a concept! has decided to launch healthier snacks, either because it's the right thing to do as the general populace packs on the ...
  Content
• Good Intentions and Bad ExecutionsStephen Denny
  Dear The back story to this post is that I originally wrote a piece chiding SABMiller for sponsoring the somewhat distasteful Folsom Street Fair in San , a local event ...
  Content
• Trying to Encourage Innovation? Watch Those InterruptionsGwyneth Dwyer
  "Interruptions are the enemy of productivity," says Jason Fried, founder of . "Interruptions break your day into small, incoherent pieces and prevent you from getting in the Fried should know. ...
  Content
• Which Comes First: The Policy or the Blog?CB Whittemore
  Day 2 of the inaugural MarketingProfs B2B in Chicago started out with a discussion between MP President Roy Young and Forrester Research Senior Analyst Laura Ramos examining "What's New for ...
  Content
• Sputnik, the Internet, and WOW MomentsMichael Rubin
  On October 4, 1957, a small sphere roughly the size of a beach ball hurtled around the Earth. It had been catapulted into orbit from an unnamed town in central ...
  Content
• Career Distinction, a Podcast with Author William ArrudaPaul Dunay
  In the new world of work, your reputation is the only accepted currency. Whether you're looking to move up the corporate ladder at your current organization, find a position at ...
  Content