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• Is Your Service Language Calibrated?Paul Williams
  "How do we define service at this If you were to send that question in an e-mail to the person responsible for operations, the person responsible for hiring, the person ...
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• Ring Bros. Experiment in Grassroots Green MarketingTed Mininni
  An interesting article caught my eye in the September issue of Progressive Grocer. The article titled, Ring Bros. In-store Experiment to Turn Waste Into , struck a familiar chord with ...
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• Is Social Media the 'New Age' of Branding?Valeria Maltoni
  Http://www.mpdailyfix.com/images/newage.jpg
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• Integrating Social Media with Marketing and PRJennifer Jones
  I recently interviewed Intel's Nancy , VP, Sales and Marketing Group and Director, Integrated Marketing at the Intel IDF Upload for the I host for PodTech.net called Marketing At IDF, ...
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• MarketingProfs Conference Coverage: Amazing AttendeesRoy Young
  It was a thrill to be among 270 business-to-business marketers for two days of learning and inspiration at the first ever MarketingProfs conference. I knew for several months that we ...
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• MarketingProfs Conference Coverage: Why Corporations Should Blog (Hint, It's Not SEO)Josh Hallett
  At the MarketingProfs B2B I moderated a panel on B2B blogging. When you get a room full of marketers the conversation will sometimes turn to SEO and of course ROI. ...
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• MarketingProfs Conference Coverage: Kronos Branding and the Bottom LineChristian Gulliksen
  When Stuart Itkin became the CMO of Kronos, the company had an identity problem. "People in the market knew the company for what we had been, not what we were," ...
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• MarketingProfs Conference Coverage: Will What Works For Siemens Work For You?Christian Gulliksen
  In a late-morning session on direct marketing, Inga Broerman–the senior manager of interactive marketing for Siemens–explained the unique challenges facing her company's medical solutions * Siemens is already well established ...
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• MarketingProfs Conference Coverage: First Things FirstChristian Gulliksen
  This morning kicked off with Mac McIntosh's session on how to drive more leads and sales with marketing events. He's an engaging speaker who says staging an event is not ...
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• Marketing Profs Conference Coverage: Video -- 'Have you Googled yourself?'Matt Dickman
  Everyone, at some point in time, has Googled themselves. As is often the case, some unexpected results come back in the mix. We posed the question, "What have you found ...
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• MarketingProfs Conference Coverage: Beyond Lead GenerationValerie Frazee
  In John Coe's Day 1 afternoon intensive he summed up at the end with a quick story about Texas Instruments. It illustrates the importance of taking a few minutes to ...
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• MarketingProfs Conference Coverage: IBM's ForwardView NewsletterValerie Frazee
  Paul Dunay did a nice blog post recapping the Day 1 morning intensive Email . I'll just briefly add to his coverage. I want to highlight an interesting rich media ...
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• MarketingProfs Conference Coverage: It's All About MeChristian Gulliksen
  Following a dinner best described as highbrow surf-and-turf, William closed out the first day of our conference with a pitch for the value of personal branding. The scope of his ...
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• MarketingProfs Conference Coverage: See Our Flickr PhotosValerie Frazee
  Hi from our B2B conference in Chicago. Things were hopping at the registration desk this morning as we greeted more than 250 folks coming together for two days of marketing ...
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• MarketingProfs Conference Coverage: Coming In for a LandingChristian Gulliksen
  It's late in the afternoon on Day One, but energy levels in the Grand Ballroom haven't flagged. I just dropped into a session focused on how to make the most ...
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• MarketingProfs Conference Coverage: Email 360 -- How to Boost Response in B2BPaul Dunay
  This morning at the MarketingProfs , Stephanie Miller led a discussion on How to make your B2B email programs scale for higher impact throughout the customer Stephanie did a great ...
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• MarketingProfs Conference Coverage: Like the Beat, Beat, Beat of the Tom TomChristian Gulliksen
  Here's an experiment you can try at Choose a pop song–any pop song at all–and use your index finger to tap it out on a desk for a colleague. No ...
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• MarketingProfs Conference Coverage: Give Your Customer a Face. Literally.Christian Gulliksen
  It's the first session of the morning and we're learning all about Antonio Perez, a 38-year-old former teacher responsible for standardized testing in the Sunnydale High School We get detailed ...
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• How Many Plumbers Does It Take to Fix a Leak?Lewis Green
  Too many. If you have ever needed a plumber you know what I mean. This past week, I needed one. And many calls and voice mails later, one of them ...
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• Will Shock Sell a Cause?Andrea Learned
  What motivates people in terms of health issues, from diabetes to smoking, can be a fascinating topic - all the more so for anyone with marketing on the brain. So, ...
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