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• Will Shock Sell a Cause?Andrea Learned
  What motivates people in terms of health issues, from diabetes to smoking, can be a fascinating topic - all the more so for anyone with marketing on the brain. So, ...
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• It's Not About YouMichael Rubin
  Lois Kelly, author of Beyond Buzz and principal of , recently posted something rather profound on her blog. In a recent meeting, Mike Lundgren, Creative Technology Director for interactive agency ...
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• Fans of MarketingProfs on Facebook: Join Up!Ann Handley
  A few weeks ago, I created the Fans of MarketingProfs group on Facebook. I saw it as yet another way for us to talk to our audience–to let them get ...
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• Judging a Book by Its (Pink) CoverAndrea Learned
  The marketing of some children's books is getting increasingly gender-specific. In fact, some book marketers are forcing a gender stereotype that needn't be forced. The same can happen in marketing ...
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• Do You 'Get' Social Media?Mack Collier
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• The Latest Miracle on IceTed Mininni
  The story created a media frenzy in mid-August. In Barrow, , of all places. Up on the Arctic Circle, on the Arctic Ocean. NBC and ABC were there. So was ...
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• Shrewd Customer Profit Moves at Bank of AmericaJill Griffin
  What customer behaviors drive bottom line profitability? While many firms, at best, muddle around this KNOWS! Stellar data analyses has shown the bank that its mortgage customer is THE "gravy ...
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• Social Networks: Go or No-Go for Growth?Michael Rubin
  Last week, I delivered an overview on the social media universe to a client entitled Social Media University. During the conversation about social networking, one of the executives asked me ...
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• Forgive My Marketing SinsElaine Fogel
  Yom Kippur was observed this past weekend. It's a time when Jews ask forgiveness from God for the sins they have committed in the past year. So, I decided to ...
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• Virtual is Good, Reality is BetterLewis Green
  Several get-togethers of bloggers who met in the virtual world happened last week, and from all reports a good time was had by all and new friendships were In the ...
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• 'What's the highest compliment a product can receive?'Gwyneth Dwyer
  Peter , President of Adaptive , asked this question in his presentation to the Minnesota Interactive Marketing Association ) last And, like any good presenter, Merholz strung us along before ...
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• Reanimate Your Brand, Frankenstein-StylePaul Williams
  Wouldn't it be great if there were a build-a-brand kit that provided all the pieces necessary to construct the perfect You could have it delivered to the office just like ...
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• Want to Launch a Free Viral Campaign in the Blogosphere?Mack Collier
  A new report from promises to track the readership for blogs, both popular and obscure. The report, entitled Conversational Media , according to ComScore comes from working with Federated Media ...
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• A Brilliant Marketing VideoAnn Handley
  A colleague sent this video around to his network today, calling it a "brilliant use of video" explaining a relatively boring product -- Google And I totally agree. Yet it's ...
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• Marketing Wine: Gender, Generation or Knowledge?Andrea Learned
  Can we make assumptions about who feels most comfortable ordering or buying wine? At first glance, findings of a recent Harris Mondavi Private Selection point to a generation and gender ...
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• How to Start Being Successful in Social MediaMichael Rubin
  "This happened once before, when I came to your No - The Beatles, "No Reply" from Beatles When asked to define social media, here is one way I have done ...
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• How to Avoid Brand HijackTed Mininni
  Finally! A terrific Business Week highlighted a potentially devastating problem in one of its recent articles, dubbed Feeling Trashed on the recently, and I just had to comment on The ...
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• Ikea and Customer HappinessJill Griffin
  Yesterday's Wall Street reported Ikea To Pluck Ads Focus on Love of House to Combat Market . Smart move by The home-furnishings giant is hoping its "Home is the most ...
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• Just Fix the ProblemJosh Hallett
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• Something Must Have Gone Terribly WrongDrew McLellan
  Here's how it plays out in many companies, state agencies and other entities today. The would-be client sends out a confusing, ambiguous document that suggests that they might be open ...
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