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• The Big Brand Sell-OffTed Mininni
  Whoever heard of multinational consumer product companies divesting themselves of category leading brands? Rumors have been flying for some time in business circles about CPG giants Kraft and P&G doing ...
  Content
• Lysol Promotion Offers $5 Off a Pediatrician's VisitElaine Fogel
  As part of its "Disinfect to Protect" campaign, Lysol recently launched a promotion that rebates families $5 for visiting their pediatricians. Now, I've heard everything. By buying two different Lysol ...
  Content
• $52,500 Handbag: Is This the Way to Boost a Brand?Jeanne Bliss
  Louis Vuitton has created a Tribute Patchwork priced at $52,500. It is created by dissecting 14 already pricey Louis Vuitton bags and rebuilding them into one bag as an iconic ...
  Content
• 10 Tips for Keeping Your Blog FreshLewis Green
  Even the best bread goes stale in a few days. After a year of blogging and sharing marketing ideas, is it possible bloggers go stale, as well? I think the ...
  Blogging, Content, Links, Writing
• Junk-Mail GemsGwyneth Dwyer
  Yes, of course spam is a nuisance, but it can also be a source of inspiration. Take five minutes to scan your junk folder, and you just may find the ...
  Content, Spam, Writing
• Interactive Live Video & Marketing: Ustream's Chris YehJennifer Jones
  YouTube's success illustrates just how viral video is. Live, interactive video is even more interesting and has good potential for marketers, in my opinion. Chris Yeh, CEO of , was ...
  Content
• License and Registration, PleaseDavid Reich
  There's been some heated discussion lately about licensing of public relations I first heard of it a week ago, in a story about the Public Relations Society of America (PRSA) ...
  Content
• Employers and Facebook: Turn the Other CheekGavin Heaton
  There has been a feast of BSP (blogger sensory perception) this week over two converging topics -- and "participation"... and I have been fascinated by the Drew points out that ...
  Content, Facebook, Networking
• The Marketing of MotherhoodSara Holoubek
  Mom. It's one of the first words any of us learns. The concept is universal; motherhood precedes every living being on this planet. So who, I ask, decided that motherhood ...
  Content
• i-Yi-Yi! The iPhone Bill!Jeanne Bliss
  Nuts, this is nuts! Anyone who's an early adopter of the iPhone is likely also to be a big user of their phone. So get ready for the bill coming ...
  Content
• Everyone Hates YouTube's New, 'Dumb' Video Ads?Jim Kukral
  Everyone hated ads on blogs too... years ago. Believe me, I know. I wrote an ebook about how to make money blogging years before bloggers were making money. "Blogging isn't ...
  Content
• From YouTube to BooTube: A Giant (and Dumb!) Leap BackwardsJoseph Jaffe
  YouTube this week caved to pressure to turn its consumer-friendly platform into just another intrusive ad vehicle. While some users have reacted positively, most are not * * * * ...
  Content
• Netflix v. Blockbuster: Let the Service Wars Begin!Jeanne Bliss
  Has recognized that they need to go back to the "olden times" of providing people on the phone to talk to customers. The New York pays homage to the I ...
  Content
• The Dark Side of EvangelismMack Collier
  Let me know about a Twit from concerning several evangelists for the V1, a three-wheeled alternative energy vehicle, organizing s and attacking a blogger that they felt painted their beloved ...
  Content
• What Can We Learn from the Skype Outage?Valeria Maltoni
  Technology spoiled us. We're used to things being always on and for the most part, they are. Last week users found themselves unable to login in to their accounts – ...
  Content
• Slow Moving PR Department Could Cause Whole Foods More HarmBL Ochman
  So this is what mainstream media (MSM) means when they say "the company was not available for comment at press time." Pretty reckless of Whole PR department if you ask ...
  Content
• 'ViewNews': How Newspapers Are Winning the Eyeballs of Young AmericansJennifer Jones
  Recently for Marketing Voices, a podcast I host for PodTech.net, I interviewed Kevin Anderson, the blogging editor for The , based in London, which is the largest daily newspaper on ...
  Content
• Marketing a Green BusinessTed Mininni
  The increasing impetus to green up corporate modus operandi has companies scrambling to find ways large and small to protect the environment–and to position their businesses to connect with like-minded ...
  Content
• Mattel: Kids, Ethics and Christmas SalesJeanne Bliss
  Http://www.mpdailyfix.com/images/mattels.jpg
  Content
• Who Pays $30K a Night for a Hotel Room?Elaine Fogel
  Unless you're part of the House of Saud, who really books a $30,000 a night room? Brian , the marketing director for the Four Seasons, New York, says there's a ...
  Content