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• Blog + AdSense + SEO: So Easy, It's Child's PlayStephan Spencer
  In answer to the question, "Can one earn a living blogging?" we turn to Chloe Spencer, my teenage daughter, who recently presented her blogging-for-profit story at the Professional Ways and ...
  Content
• Marketing Utopia: Wedding or a Marriage?Paul Barsch
  With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting ...
  Content
• Dell: Moving Past Sales to Building RelationshipsTed Mininni
  "When the going gets tough, the tough get going." Dell has lost significant PC market share to Hewlett-Packard over the past few quarters, so according to industry analysts, Dell has ...
  Content
• Celebrating a CEO Who's Doing It RightElaine Fogel
  The Daily Fix has served as an outlet for many bad customer service stories. And every once in a while, we toast the companies who are doing things right. (Basic ...
  Content
• Taking Responsibility for Our McActionsCam Beck
  Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald's-branded products taste better than its unbranded (but identical) ...
  Advertising, Content
• Voices of Chrysler: Voices of ChangeToby Bloomberg
  Get Ready For The Next Hundred is the theme of Chrysler's new advertising . Chrysler itself is revving up by launching a social media initiative that includes a multiple author ...
  Content
• Are You Going to Chicago?Ann Handley
  MarketingProfs is holding its 2007 B2B Forum this October 1 and 2 at the swanky Renaissance Chicago Driving What's New, What Works, and What ." It's a top-shelf program .... ...
  Conferences, Content
• The Top 3 'New' Rules of Marketing and PRJennifer Jones
  As creator and host of a podcast called Marketing for , I interview many thoughtful guests. One of the recent interviews I did was with David Meerman who wrote a ...
  Content
• Building Relationships and Trust: The Good and the BadLewis Green
  My friend Valeria recently ran a post here at the that made me think, always a good thing. Called Why Let Friendship Get in the , Valeria shares Over the ...
  Branding, Content
• Reports of Blogging's Death Are Greatly ExaggeratedBL Ochman
  On the death of blogging are greatly exaggerated. While I am distracted, fascinated, and constantly learning from my daily involvement with and , among other networks, I am not about ...
  Blogging, Content, Facebook, Twitter
• Making Tequila 'Sexy' for WomenAndrea Learned
  Part of the fun of my very occasional tequila drinking experience in college was joining the guys to really... shall we say, "celebrate," before I went back to my usual ...
  Content
• Big News: Consumers Hate Car ShoppingJeanne Bliss
  Seems the big "aha!" has finally occurred. Jim Lentz, executive vice president for Toyota Motor Sales U.S.A., told industry leaders gathered in Traverse City for the annual Management Briefing Seminars ...
  Content
• Do Companies Look in the Mirror Too Much?Drew McLellan
  Http://www.mpdailyfix.com/images/queenandmirror.jpg
  Content
• Getting the Lead Out: Another Poor Customer RecoveryJeanne Bliss
  As if being a parent weren't already laden with worries and Parental controls on the television and internet don't hold a candle to this summarizing a massive recall by Mattel ...
  Content
• Why Let Friendship Get in the Way?Valeria Maltoni
  Early this month, another CEO bit the dust. The forced of Commerce Bancorp Vernon Hill were the business arrangements between various members of the Hill family and the company. Bank ...
  Content
• Do You Take Your Own Advice?Lewis Green
  We marketing and business consultants provide our clients lots of smart advice, and when they use that advice we brag on their intelligence. When they don't, we predict their failure. ...
  Content
• Who Moved My Marketing?Mack Collier
  I read an interesting about how South Africa is attempting to curb the spread of AIDS by making condoms available to students. On the surface, the plan appears to be ...
  Content
• Is Social Networking the Future of Word-of-Mouth Marketing?Mario Sundar
  Now, it's a given that there has been a tremendous amount of buzz around social networking in the recent past. Among all other social media sites and components, social networking ...
  Blogging, Content
• The New Brand ExperienceToby Bloomberg
  "It's not the car but the people I meet along the journey that I remember," Thomas Frank, creative director at MaxMedia said to me a few nights ago. We were ...
  Branding, Content
• Who Owns 'You'Gavin Heaton
  We all love social media ... we love the way that it connects us, the way we can interact with people both near and far, and to an extent, we ...
  Content, Facebook