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• Why I Read the Harry Potter Ending FirstAnn Handley
  Susan at MarketingBlurb Will "the buzz marketing associated with Harry Potter, which often manifests itself in the form of real and fake spoilers, will negatively impact sales of Harry Potter ...
  Content, Word-of-Mouth
• Pay Attention to the Use of Social Media In PoliticsJennifer Jones
  After tonight's Democratic Presidential Debate, John Edwards will use and answer questions submitted by viewers. Ustream is a platform that provides live interactive video for everyone. This use of Ustream ...
  Content
• Are Bloggers Allowed to Make Money?Lewis Green
  If you read lots of blogs, you likely have come across several posts that discusses selling blog advertising or exchanging space for such things as iPods. The most recent and ...
  Advertising, Content
• Wal-Mart Gets Into the Product Review GameMack Collier
  And are pretty excited that WalMart.com, as of Thursday, is allowing customers to rate and review all the products it sells. That's right, all of them. The feature was rushed ...
  Content
• Names & Taglines: A Hot Topic at MProfsValerie Frazee
  The hottest topic in the MarketingProfs discussion forum -- from Day One -- has been names and taglines. There have been 2,481 conversations about In fact, there are 31 active ...
  Content
• Do Social Networks Have Any Real Value?BL Ochman
  Social networks are multiplying like fruit flies! , , , (out) , (in), , , , and Benny Bix's fave, ... "Socnets" offer a glimpse into the Internet's future .... ...
  Content
• Answers You Need, Just AskPaul Williams
  You want to read marketing information that helps you. I want to provide you with that very stuff. Let's make a deal... if you let me know what you're looking ...
  Content
• The Latest Marketing Strategy in the Hospitality Industry: SpasTed Mininni
  That's spas. Hotels -- from branded, global chains catering to business class or high end, jet-setting travelers -- have (or are building) spas. Ditto for boutique establishments and casino hotels ...
  Content
• True Love: Blackberry and StorytellingAndrea Learned
  Is doing a pretty major media blitz with their new campaign, Ask Someone Why They Love Their I think I've seen it 18 times, in either a business magazine or ...
  Advertising, Content
• Professional Service Firms and Social Networking: Part 4 of 6Suzanne Lowe
  Here's Part Four of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve Professional service firms are very client-oriented. But in order for this ...
  Content
• Whole Foods CEO: Busted!David Reich
  John Mackey, CEO of Whole Foods, has been . It seems he's been blogging and commenting on chat lines for some time, hiding his identity and posting comments praising Whole ...
  Blogging, Content
• Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & RunningMario Sundar
  Running a corporate blog is a totally different ballgame from running a personal blog. Based on my experience starting the blog, here's a quick primer - just 10 easy steps ...
  Blogging, Content
• Guy Kawasaki on Making Blogs More ViralJennifer Jones
  As a relatively new blogger, I am intrigued by the process of "getting found." People spend a lot of time figuring out ways to be more Recently one of my ...
  Content
• The Coolest Job on the PlanetEric Kintz
  I started a new job last week at HP as Vice President, Marketing for its Digital Photography and Entertainment businesses. Think digital cameras, photo compact printers, Snapfish, retail photofinishing and ...
  Blogging, Content
• Huffington Post: 'Life Imitating Apu'Ann Handley
  In time for this month's release of the new Harry Potter movie (Tuesday) and book (next week), Jelly Belly launched its new sausage and pickle flavors in the Bertie Bott's ...
  Content
• Variable Pricing Invades the HomePaul Barsch
  Are you interested in looking up the daily wholesale prices of electricity and using that information to decide when and how long you'll run the air conditioning or the gas ...
  Content
• Professional Service Firms and Social Networking: Part 3 of 6Suzanne Lowe
  Here's Part Three of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve When do you think the business world is going to "get ...
  Content
• Q&A with Paul Levy: Can Healthcare Embrace a Democratic Form of Communication?Toby Bloomberg
  Paul Levy, President and CEO of Boston's Beth Israel Deaconess Medical Center, and blogger of Running A Hospital is no stranger when it comes to innovation and loving a good ...
  Blogging, Content
• Nonprofit and Social Marketers Have the Toughest ChallengesElaine Fogel
  I'm at the Nonprofit Conference in Washington this week and the keynote speaker, Alan R. Andreasen, Professor of Marketing at Georgetown , says that nonprofit and social marketers are potentially ...
  Content
• Selling Technology to Baby Boomers & SeniorsTed Mininni
  Business 's online Innovation section reported on a new cell phone designed and marketed to the 100+ million baby boomers and seniors in this country. A Cell Phone for Baby ...
  Content