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• You May Be Wrecking Your Own InnovationPaul Williams
  Innovative ideas - the kind that can transform your company - are inadvertently being demolished. When first presented, many ideas meet wrecking-ball comments such "How's that going to "Good luck ...
  Content
• Is Amazon Getting Bloggy?Shelley Ryan
  My inner book addict has loved since the day Jeff Bezos launched it. I've grown to rely on the site even more as a you-name-it-we'll-ship-it shopping resource because of the ...
  Content
• Should Average Joe Name Your Product?Drew McLellan
  The Super Bowl seemed like the national debut of the notion that agencies don't have all the smarts and you might just get a good idea by running a contest ...
  Advertising, Branding, Content
• The Spectacle Is EverywhereGavin Heaton
  When we talk or write or read about strategy, you don't need to look far before you see the word "engagement." It is everywhere ... but is it, like so ...
  Content, Engagement
• Was Kelly Clarkson's Tour 'Too Much Too Soon'?Elaine Fogel
  Poor Kelly Clarkson. First she fired her . Then she cancelled her summer tour due to poor ticket sales. Now, her new CD has been leaked before its launch date. ...
  Content
• The New Design Culture at P&GTed Mininni
  A noteworthy article appeared in the June issue Shelf , an influential online e-zine. The article, P&G Design's strategic value is vital to , features excerpts from a keynote speech ...
  Content
• When Will Blogging Become Last Year's Fad?Lewis Green
  I can't help but notice a decline in commenting here at the and at the 50 or so blogs I try to visit each week. Furthermore, unless I am wrong, ...
  Blogging, Content
• The Quality Of the Experience Is Your BrandJim Kukral
  As I've mentioned times here on MPDailyfix.com, I'm a believer that your brand is the experience your customers have with your One of those "things" that is important in an ...
  Content
• Financial Services Marketing: Educate and Take It SlowAndrea Learned
  The financial services industry has been male-dominated and focused since the beginning of time (or, whenever it officially became an industry), and that is becoming a bit of an issue ...
  Content
• McMoms: Can McDonald's Really Handle the Truth?Andrea Learned
  As Colonel Nathan Jessep in "A Few Good actor Jack Nicholson practically spits out the "You can't handle the truth." When I read John Schmeltzer's June 11th in the Chicago ...
  Blogging, Content
• 7 Main Principles of the WebGerry McGovern
  There are few better websites than the BBC, and there are few organizations that truly get what the Web is about better than the BBC. I came across a set ...
  Content
• YouTube Election 2008: Lots to LearnBL Ochman
  The Republicans are waking up to the importance of blogs and video in what's already being called the YouTube . "It is critical that Republicans not let Democrats continue the ...
  Content
• Does Anyone Care What We Think?Lewis Green
  By anyone, I mean customers and clients. The inspiration for this post came months ago when someone here at the Fix, I think it was Ann, wrote a post. I ...
  Content
• Do You Have the Skills Needed to Work Across Borders?Laurel Delaney
  I like to think I do but it requires all of these , and And don't fool yourself for a second thinking that the smarter you are, the more effective ...
  Content
• An 'Idea Journal': Better Ideas, Brain RAM UpgradePaul Williams
  The first and best tip I can offer to anyone wanting to be more creative and innovative is to start carrying and Idea ... Something to write your ideas on ...
  Content, Creativity
• Who Are You Blogging For?Mack Collier
  One of the biggest areas that most company blogs seem to struggle with, is how to position its content. The natural inclination for many companies is to use a blog ...
  Blogging, Content
• Personalized Direct Mail: From Wow to Whoops!Elaine Fogel
  Variable data printing allows companies to personalize their consumer communication. It's a nice touch and certainly gets my attention more than, "Dear Customer." But, when changed my surname to "Forgel," ...
  Content, Personalization
• When Word-of-Mouth Goes SouthElaine Fogel
  I was standing in line at JC , waiting to pay for my half-price bras (good deal) when I overheard the conversation of the three people ahead of me. One ...
  Content
• The Sopranos: Managing Your Customer's ExpectationsJim Kukral
  Did you watch The Sopranos finale? If you're like , you did watch, and you were not so happy about the ending. Which is exactly how I felt and still ...
  Content, Television
• Marketing to Employees: Hearing a 'McCalling'Ted Mininni
  A recent McDonald's ad caught the eye of Business Week writers recently. "It's Not a McJob, It's a McCalling" caught my eye since internal branding and team building are ever ...
  Branding, Content