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• The Wegman's WayTed Mininni
  The privately held, Rochester, New York-based supermarket chain has always been the envy of most food retailers. A highly successful operation, the Wegman family has been approached countless times to ...
  Content
• Marketers Don't Like Ads?Jim Kukral
  Recently I examined the top 25 marketing on the web, as stated by The Viral The results were interesting to say the least. Specifically, there's one stat that I wanted ...
  Advertising, Blogging, Content
• A"maze"ing University Web SitesElaine Fogel
  It seems that universities are on a different planet when it comes to keeping up with Web site design and development. I've been doing research for a client project and ...
  Content
• Moving Culture Like ProductStephen Denny
  Dear Moving product is easy. Moving knowledge, as we've recently discussed, is We spend a considerable amount of time on branding, positioning, messaging architecture, and the outbound side of our ...
  Content
• Dell and Other Big Company Blogs: Hiding in Plain SightBL Ochman
  A year ago, with sales dwindling and its stock in the toilet, (where it ), started a customer-focused The blog got off to a rocky start since it shared a ...
  Content
• What Makes a Great Marketer?Jim Kukral
  What makes a marketer a great marketer? Here's what I mean. In order to truly be great at something, you need to have the one, most important skill or trait ...
  Content
• How to Professionally Manage SearchGerry McGovern
  The following are the steps involved in professionally managing 1. Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant ...
  Content
• Business Without Trust is Bad BusinessLewis Green
  Most of us learned in Business 101 or during on-the-job training that businesses have to build market trust and credibility in themselves as well as their products and services. If ...
  Advertising, Content, Networking
• Marketing Poetry SlamAnn Handley
  When's the last time you read a poem inspired by marketing? Perhaps... Innocent When doctors puffed their cigarettes and Advanced unchecked, invading hordes of When cheap thermometer and Leaked jets ...
  Advertising, Content
• Tupperware's Quest for RelevancyAndrea Learned
  Whether and how a brand supports a cause is becoming an increasingly relevant crossroad on a consumer's buying path. Still, this remains an oft-neglected consideration -- perhaps partially because it ...
  Content
• Second Opinions: Take Two Aspirin and Call Me in the MorningDrew McLellan
  I have never once had a client come to me and say, "My doctor thinks I sprained my ankle, what do you think?" Good thing, I'm not a medical So ...
  Content
• It Starts with a QuestionLewis Green
  Wouldn't it be cool With that question leading the way, 18-year-old Ben Kaufman founded , named for his two dogs, in 2005. The To create a "funky product development firm ...
  Content, Creativity
• Xerox: Walking the Walk with 'Customer-Led Innovation'Ted Mininni
  Who doesn't hate it when the office copier goes down? Everybody scurries away from it, yelling for the closest administrative assistant's help as they go. After all, who on earth ...
  Content
• A PowerBar for Small Business MarketingAnn Handley
  How do you create a great logo? Here are 3 excellent * Design in black and Color can mask a design's * Shape and style matter more than Most successful ...
  Content, Publishing
• Web 2.0 Reality CheckLewis Green
  Before we get too excited about Web 2.0 and social media, here's a little reality check that may get us bloggers thinking about the importance of our blogs or at ...
  Content, Sales
• Is Friedman's Flat World Deeply Skewed?Laurel Delaney
  Many of us have read Thomas Friedman's The World Is , and now comes a new by Ronald Aronica and Mtetwa Ramdoo who put air -- not sure hot or ...
  Content
• Do You Know Where Your Influencers Are?Lewis Green
  Word of Mouth . Brand . . These are not just words and phrases. These are tactics that might make the difference in your business growing or dying. Each depends ...
  Advertising, Content, Email, Research
• Google Changes EverythingGerry McGovern
  Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet is. You give them ...
  Content, Google
• The Marketing Lesson of BarbaroAndrea Learned
  An NPR story I heard just moments ago inspired me to write. In Tom Goldman's about Barbaro and what his passing might mean for Derby Week, we get a little ...
  Content
• There's Something About HarryTed Mininni
  Harry Potter, boy wizard. Cultural phenom. This generation's Boy Wonder. The seventh and final installment about Harry's last year at Harry Potter and the Deathly –goes to press on July ...
  Content