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• Accidental MarketersAnn Handley
  Aquent's Matt Grant emailed me the other day to request an interview to chat about my marketing career. I had to set him straight right away. I said yes to ...
  Content
• Bashing Your CompetitionSpike Jones
  I don't watch much TV, but lately I've been noticing a lot of ads on the tube where companies call out their competition. And I have to tell you, it's ...
  Advertising, Content
• Nikon Reaching Out to Bloggers with 'Picture This'Mack Collier
  Recently became the latest company to include bloggers in its promotional efforts when it launched its 'Picture This' blogger-outreach program. The program involved sending a Nikon D80 digital camera to ...
  Blogging, Content
• Bastions of American Way Go GreenAndrea Learned
  Socially and environmentally responsible living and business practices are becoming more and more of a priority - thanks to peer influence and consumer demand. From the gem industry to the ...
  Content
• Marketing: Science or Art?Ann Handley
  I was getting some errors on the MarketingProfs content management system yesterday. So I did what any proper technophobe would do–I sent up a panicked flair to our patient and ...
  Content, Technology
• Are U Anal about the Direct Mail You Receive?Elaine Fogel
  I'm one of those anal marketers who loves receiving direct mail each day. I review the contents as if I were giving them a marketing grade. (Must be the former ...
  Advertising, Content
• Five Key Characteristics of Web BrandsGerry McGovern
  The Web brand is useful, clear, simple, interactive, and most importantly, "Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007," Gemma ...
  Branding, Content
• Marketing Green: It's All About the Follow-ThroughAndrea Learned
  New research by Cone shows that yes, consumers are paying attention to social and environmental responsibility to a much greater extent these days -- and that they appreciate learning about ...
  Content
• Food Contamination Issues Move Through Human Food Chain and Still No ProtestsBL Ochman
  What is it going to take to make the contamination of our pet and human food supply the number one story in America? A pile of dead babies who drank ...
  Content
• Have You Hugged Your Chamber Today?Lewis Green
  There are several ways to read that question. To clarify, I speak of your local Chamber of Commerce. I know. They don't seem huggable. But think of a virtual action ...
  Content, Networking
• What Saks KnowsAndrea Learned
  Two keys to transparent marketing (which is the main concept in my book, Don't Think ) are narrowing your focus and getting to know your customer community intimately. I tend ...
  Content, Sales
• Eight Telltale Signs That Your Press Release Is BullshitScott Baradell
  Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That's more than they're going to read, of course. And ...
  Content
• Social Media Participation is Not Optional for BrandsAlain Thys
  When last week I uploaded a endorsing the importance social media, David pointed out - tongue in cheek - that someone had forgotten to send me the memo that Web ...
  Content
• GE Wins 'Most Admired' BillingTed Mininni
  Sunday, April 22nd was Earth Day. Time for companies to take stock of what can be done and to applaud what's already being done This year's Fortune 500 Ranking of ...
  Content
• Steps to Better Impromptu SpeakingPaul Barsch
  It's and you've leisurely rolled in the office, with your coffee in hand. Suddenly your boss pokes her head in your office and says, "Charlie called in sick today and ...
  Content
• The Problem of Dirty DataGerry McGovern
  More than 25 percent of critical data in Fortune 1,000 companies is poor quality because organizations have little experience in managing content. Gartner believes that very few organizations are making ...
  Content, Websites
• What Can We Learn from People-Watching?Lewis Green
  I flew to Dallas this past week, and man, are my arms tired. Well, actually American flew me there and back. Just wanted to tell a bad So anyway, there ...
  Content
• Inside Scoop Savings: 'Maxx Moments'Andrea Learned
  One of the truths about how women buy involves the "inside scoop" factor. All things being equal experience), the smaller the perceived "club" of existing buyers, the hipper the brand ...
  Content, Women
• Smart Marketing with a Slimmer (and Greener) Michelin ManAndrea Learned
  I had to buy new tires for my Subaru last year, and one of the biggest things on my mind where will the old ones end up? And, here along ...
  Content
• From CRM to CRNScott Petinga
  It's not a typo. For the last nine years, I've been engulfed in permission-based marketing and I've finally come to the conclusion that it's more about a relationship -- not ...
  Content, CRM