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• 5 First Life Companies I'd Like to See in Second LifeEric Frenchman
  On my drive home the other night from Seder I got to thinking about the types of first life companies and products I'd like to see in Second . Seems ...
  Content
• How Important Is Targeting in Lead Generation?Mike Schultz
  There are many excuses for why people don't spend the time and the diligence targeting possible buyers one-by-one for their services and products.Let's look at the excuses (and, yes, they ...
  Content, Targeting
• 25,228,800 Moments of Truth: My 48 Years As a CustomerJeanne Bliss
  Last week, I turned 48. Here's the rundown as I saw it by generation of how customers were treated then versus The Yikes! I'm going to beg off this one ...
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• The Biggest Threat to Email Marketing...Roy Young
  ...Is not delivery. Or spam. Or open rates. Or click-throughs. Instead, the biggest threat to email marketing is the failure of marketers to "market" email as a communications vehicle to ...
  Content
• Taking a Second Life CensusSara Holoubek
  Is it 5.2 million or 500,000? How many inhabitants really "live" in Second ? For that matter, what constitutes "living?" And who really cares? My guess is that the inhabitants ...
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• 3 Steps to Find Export Information by CountryLaurel Delaney
  Going global doesn't have to be as complex as people make it out to be. To get started, I recommend you learn everything there is to know about a market ...
  Content
• Job Titles 2.0: Brilliant, Bullshit, or Both?Ann Handley
  I'm a huge fan of Anu Garg's A Word a Day . Since way back in 1994–ancient in Web publishing!–it has offered an uncomplicated value a single vocabulary word each ...
  Content
• One Simple Link Building Tip That's Often OverlookedEric Ward
  It's been so long since my last post that by now I really AM as old as my nickname, LinkMoses. I apologize for the unintended hiatus. Our baby is now ...
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• Reaching Voters: Personal Narrative in PoliticsAndrea Learned
  It would have been hard to miss all the media attention this past few weeks on Elizabeth Edwards' recurring cancer and her husband's plan to continue with his presidential campaign. ...
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• Store Brands Give National Brands a Run for the MoneyTed Mininni
  If you missed there was an excellent article in the March 20th MarketingProfs newsletter dubbed Premium Store The Hottest Trend in . The authors, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, ...
  Branding, Content
• Is Your Growth Focused on Revenues or on Margins?Lewis Green
  Good and great companies don't sell price, they sell value. Still, too many businesses approach sales as if it is pricing combat between the seller and the buyer, and it ...
  Content, Sales
• The Downside of Social MediaStephen Denny
  I don't watch American . I'll readily admit that it's a timely concept that hopefully can breathe life into the moribund music industry. But growing up in a family of ...
  Content
• 'Home Cheapo': The DIY Way to Letting Down Customers and ShareholdersElaine Fogel
  Talk about letting customers and shareholders down. Robert , the former CEO of Home , is walking away with a $210 million severance package. Not bad for a company whose ...
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• Menu Foods' Apology Goes to the DogsJeanne Bliss
  I've been watching intently to see how Menu Foods (the manufacturer of wet dog and cat food sold by the millions under private label brands at major stores such as ...
  Content
• The Forgotten 'P' Makes a ComebackPaul Barsch
  As marketers we've been raised on the 4 , and in fact some authors have suggested new . Of the traditional 4 Ps most marketers are consumed with "Promotion" and ...
  Content, Pricing
• How to Discover What Women REALLY WantAndrea Learned
  "What do women want?" may seem like the eternal quandry, but it doesn't have to be -- especially with regard to consumer behavior. Sometimes it is the easiest answer that ...
  Content
• ANA Survey: What Are the Top Issues for Marketers?Elaine Fogel
  The top concerns on the minds of senior marketing executives are "integrated marketing communications" and "marketing accountability," according to a recent by the Association of National . Guess which one ...
  Content
• Mr. Mackey Goes to LondonTed Mininni
  An interesting story in the Houston says that Austin-based Whole Foods Market will be opening a spanking new store smack-dab in the middle of London this coming June. Does anybody ...
  Content
• Do Women Need Gender-Specific Business Magazines?Andrea Learned
  This just As per , is launching Forbes Life Executive in October. I am all for better serving the businesswoman reader, but am wondering if entire new magazines need to ...
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• 'Blogger Boomers': Now What?Ann Handley
  This turns one year old this week. I've already celebrated the occasion–back in January, on the one-year anniversary of its conception, with an article Seven Lessons from a Blogging , ...
  Content