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• How to Prepare for a Job InterviewHarry Joiner
  One of the best things about being a #3300ff;" recruiter" marketing who specializes in multichannel ecommerce is that I get to deal with some of the smartest people on earth.  ...
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• The 'Intention Economy': Customer Power That's Driven by the WebGerry McGovern
  The shift from organization power to customer power continues, as customers use the Web to organize themselves like never The Web gives organizational tools to the customer. The ability to ...
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• Sales and Marketing: Making the Marriage WorkLewis Green
  Sometimes I think those of us who run marketing firms or work in a marketing department forget that although we are the beginning of the sales process, we also need ...
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• Hey, Lady! William Safire on 'Woman' v. 'Female'Andrea Learned
  Even after writing and speaking about marketing to women for all these years, I must admit I still have trouble confidently deciding which of these words to "female" vs. "woman" ...
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• Who Are Today's Boomer Consumers?Lewis Green
  I'm a Baby Boomer. In fact, I'm on the leading edge, having popped into this world in 1946. Although at 12 lbs. exiting a 90-pound mother, it was Iess a ...
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• How 1984 Influences 2008Stephen Denny
  Dear I won't go political. Not here, not anywhere. We keep our political rants well away from our marketing discussions just like we keep our peas from touching our carrots. ...
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• Video Stories: Subtle And HumanizingAndrea Learned
  Just as I put the final touches on "Marketing Through Storytelling" for MarketingProfs (tomorrow, Thursday, noon eastern time), I read Steve Miller's story in on the how some 30-second ads ...
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• Southwest Hires a 'Chief Forgiveness Officer'Jeanne Bliss
  Now, I love! has essentially hired a Chief Forgiveness A fellow named Fred Taylor Jr., with the formal title of Senior Manager of Proactive Customer , spends his 12-hour workdays ...
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• Does Cold Calling Work?Harry Joiner
  As my regular blog readers know, before becoming a #3300ff;" recruiter" marketing I owned a B2B inside sales consultancy called "Reliable Growth."  Essentially, I taught companies like NCR and Aflac ...
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• Give Consumers What They Want: More Local ConnectionsAndrea Learned
  Anyone who has talked with me in the past few months knows that I am basically a walking evangelist for Michael Pollan's book, The Omnivore's So, stop right now and ...
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• The Future Is CollaborativeGerry McGovern
  If the Web were a film, its plot would be much more like that of Lord of the Rings and much less like , Dirty Harry or Die . It ...
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• Dumb or Dumber?Elaine Fogel
  Telling a good story is at the core of good marketing or branding. But what happens when the story is tongue-in-cheek and the audience doesn't "get it?" Has the average ...
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• Innovation in Advertising Won't Come From Google or Any Big AgencyBL Ochman
  Eric , CEO of search giant , told an investors group this week that the market for targeted advertising is at a very early stage with lots of innovation still ...
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• Storytelling: Real Life from Dead DataAndrea Learned
  Why is all the travel time, rich food, lack of exercise and not-your-own-bed annoyance of going to conferences worth the effort? For me, it is because the speakers usually bring ...
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• Nice Guys Don't Finish LastLewis Green
  For those of you too young to remember or who don't follow baseball, before Yogi Berra, Leo Durocher was known as baseball philosopher. Although the phrase was taken out of ...
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• TV and Cavemen: The Unintended MetaphorAnn Handley
  Anyone else feel a little bemused at the news of ABC ordering a pilot of a TV based on Geico's cavemen First of all, good for - .... it is ...
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• Preparing Relationships for an Unknown FutureAndrea Learned
  Last week I attended an incredible multi-disciplinary conference on the topic of "community" called The From the perspective of residential community developer John L. Knott, Jr. of the Noisette to ...
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• Building a Global Brand That Works LocallyLaurel Delaney
  Great brands transcend geography. But to build a great global brand, you must understand the vital role that your company's electronic "face" plays in your success, says Marilynn Mobley, Senior ...
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• 16 Social Media Networking Ideas for MarketersToby Bloomberg
  What do get when you do your job well? Not your organization... but ? A raise? A promotion? The employee of the month parking spot? The satisfaction of knowing you ...
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• Where the Customer Really Is KingTed Mininni
  Someone has finally come along and done it. It took years, but Business Week has stepped up to the plate with its first-ever ranking of 25 client-pleasing After all of ...
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