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• Delance: A Global Marketing Case SnapshotLaurel Delaney
  Before going global, you must develop the right mindset. And that's exactly what Giselle , founder and president of , did before she launched her Swiss watch She thought globally. ...
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• Getting Gas Gives Me IndigestionTim Jackson
  As if the cost of gas alone wasn't enough to make your gut gurgle and grumble, now... gasp... the pumps are equipped with little television monitors blaring ads at you ...
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• Ramblings of an Old Dude about GadgetsLewis Green
  The and and the overwhelming attention given to its introduction leads me to Are we becoming less human as we gravitate more and more toward Is the cell phone better ...
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• MarketingProfs Second Life Seminar HighlightsGreg Verdino
  Yesterday was the MarketingProfs virtual seminar, Hitchhiker's Guide to the A Marketer's Tour of Second .  Fellow Digitasian John and I, with help from MProfs maven Ann , led more ...
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• Marketing a Draw for WomenElaine Fogel
  A 2006 survey of 143 women by Women in , a professional networking organization in San Jose, California, found that 66 percent of those surveyed had launched firms that focus ...
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• StoryCorps-Like Ad Campaign: Clever Way to "Let It Out"Andrea Learned
  If you come across it in your nightly viewing, pay attention to the new Let It " ad campaign for It updates the venerable brand through clever use of story, ...
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• Colonoscopies are not Colas: The Challenge of Social MarketingNedra Kline Weinreich
  Back in the '50s, Gerhard Wiebe asked the question "Why can't you sell brotherhood like you sell soap?" and thus the field of social was born.* This question has formed ...
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• Give Contemplation A ChanceLewis Green
  Recently I found myself in a contemplative mood. Not unsual, as I try to think within myself daily. However, what brings me to this writing is that my friend David ...
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• A Whole New Kind of SupermarketTed Mininni
  Scuttlebutt has it that Whole opened its latest supermarket just before the holidays in North Dallas with a full-service spa–so customers can get off the merry-go-round for a brief respite ...
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• You Can't Just Be Cool, You Either Are, Or You Aren'tJim Kukral
  I'm not a money guy. I know very little about valuations and stocks and well, pretty much anything that has to do with valuing a company monetarily. Fortunately for me, ...
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• Outing Second LifeAnn Handley
  Has Second Life peaked? Gartner analyst Steve Prentice recently predicted a in Second Life hype, followed by a stablization and eventual trend toward sustainable in this burgeoning Meanwhile, bloggers and ...
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• The 7 Secrets of a Good Marketing BudgetAlain Thys
  By now you should be close to having all of your top-line budgets approved and be heavily into the detail of spending the marketing funds you've just been entrusted with. ...
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• Note to the Airlines: Love DOES Mean Saying You're Sorry!Jeanne Bliss
  Anyone traveling this holiday season could feel the cuts. There was less staff and less flexibility and just plain less of everything it We picked December 30 to fly because ...
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• Reasons to Believe in MarketingLewis Green
  Foolish you. If you won't listen to "who's he to tell us" guys like me, at least take a hint from the famous Mr. Peter Drucker, who said, Business has ...
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• 5 More Ways to Find New (or Hidden) Global MarketsLaurel Delaney
  Following up on last week's , here are more ideas to inspire you to respond exactly to the needs of your customers in a whole new way in 2007, and ...
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• The Web At 15Gerry McGovern
  Who would have thought that the emergence of the Web would have initiated a text revolution? Never before have so many people read and written so Fifteen years ago, if ...
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• Red's Take: "You Deal with People"Ted Mininni
  Inevitably, with the beginning of a new year, we all stop and reflect back on the year, the people and the events that have also passed. One of the great ...
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• Look Who's Talking: Men & Women in Digital ConnectionAndrea Learned
  As we close out 2006, one thing I've noticed is that today's technology seems to help men embrace their supposed "feminine" brain traits for connecting without being considered You've likely ...
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• 5 Ways to Find New (or Hidden) Global MarketsLaurel Delaney
  In the new year, what is your global strategy? Your answer is a decision that reflects an analysis of market potential, company capabilities, and the degree of marketing involvement and ...
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• Are You a "One-Night Brand"?Alain Thys
  Imagine the following situation. A man sees an attractive woman at a party. They talk and decide to have a few dates. After giving all the right signals for being ...
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