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• Three Tips for Crafting Newsworthy Brand NarrativesShelley Pringle
  The art of getting earned media coverage for product or service can be tricky. To grab that coverage, you need to tell good, solid brand narratives. Here are some tips ...
  Brand Management, Branding, Content, Content Marketing, Creativity, Public Relations, Writing
• Seven Ways to Ensure Fans Don't Miss Your Facebook Page UpdatesTom Treanor
  Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in ...
  Advertising, Blog Comments, Content, Content Marketing, Customer Acquisition, Customer Relationships, Facebook, Lead Generation, Social Media, Social Networking, Twitter
• Content Moderation: Who Needs It and How You Can Use UGC SuccessfullyJosh Buxbaum
  Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can ...
  Content, Content Marketing, Customer Relationships, Hiring Outside Resources, Reputation Management, User-Generated Content
• #SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, ...
  Advertising, B2C, Blogging Strategy, Branding, Collaboration, Content, Content Strategy, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Public Relations, Social Media, SocialSkim, Twitter
• How Intuition Fuels Business AgilityJulie Wittes Schlack
  To stay agile in today's marketplace, you need to focus on more than marketing stats. You also need to strengthen your intuition about what customers want.
  Content, Customer Behavior, Customer Engagement, Customer Insight, Customer Relationships, Marketing Strategy
• Three Ways to Make Your Email Stand OutSean Gordon
  Salespeople and marketers need to make sure their emails cut through the noise of a busy inbox. These tips will help you craft emails that encourage opens, generate interest, and ...
  Content, Email, Email Subject Lines, Lead Generation, Sales
• How to Use Video Emails, and Why You ShouldMatthew Turner
  We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share ...
  Content, Email, Engagement, Sales, Videos
• Fix the Brittle Customer Relationships Affecting Your Bottom LineLaura Patterson
  Customer relationships can become brittle or fragile over time. You can measure and offset that brittleness in a variety of ways.
  Collaboration, Content, Lead Generation, Marketing Strategy, Sales, Sales and Advertising
• All You Need to Know to Share Your Videos on Social Networks [Infographic]Verónica Jarski
  Keep track of social networks' standards, formats, lengths, and sizes for video by using this all-in-one social video infographic.
  Content, Facebook, Instagram, Social Media, Twitter, Videos, YouTube
• How to Enable Sales With Content MarketingTom Whatley
  Creating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the ...
  B2B Marketing, Collaboration, Content, Content Marketing, Lead Generation, Lead Nurturing, Sales
• How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)
  There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) ...
  Advertising, Content, Email, Email Lists, Web Copy, Websites
• Generation Gap: Online Content Consumption and AgeAyaz Nanji
  How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
  Content, Content Marketing, Content Strategy, Customer Behavior, Direct Marketing, Millennials, Research Summaries, Survey Data
• How Instagram Images Enrich the Email Experience [Infographic]Verónica Jarski
  Marketers are increasingly incorporating social elements into email campaigns. However, the most valuable social opportunities, such as Instagram images, are underused.
  Content, Email, Email Marketing, High-Tech Marketing, Social Media, Twitter
• #SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and ...
  Advertising, Content, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, LinkedIn, Pinterest, Retail Marketing, Social Listening, Social Media, SocialSkim, Twitter
• Six Ways to Spice Up Your Marketing Collateral to Quickly Engage AudiencesLily Smirnova
  You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing ...
  Content, Digital Marketing, Gamification, Print Collateral, Social Media, Website Design
• How to Get Better Branded Content for Your Campaigns: Give Away More Creative ControlMatthew Myers
  Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here ...
  Branding, Campaign Management, Content, Creative Briefs, Hiring Outside Resources
• What 'Game of Thrones' Author George R.R. Martin Can Teach You About MarketingCorey Pemberton
  Take a look at "Game of Thrones" author George R.R. Martin's career, and you'll find lessons that go beyond mere entertainment and apply as practical marketing advice.
  Brand Management, Career Management, Content, Content Strategy, Marketing Strategy
• How to Calculate Your Company's Investment in BloggingTom Fanelli
  How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? ...
  Blogging, Blogging Strategy, Content, E-Commerce, Measurement, Metrics, ROI, Web Analytics
• Blockbuster Marketing: Lessons From Hollywood's Mega-Earners [Infographic]Verónica Jarski
  The highest-earning movies capture their audiences before, during, and after the story unfurls. You can, too.
  Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Social Media, Videos
• Five Best-Practices for Real-Time Contextual MarketingJustin Foster
  Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization.
  Content, Data, Email, Email Campaigns, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization