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• Why Marketers Should Consider Localized Mobile AdvertisingFrançoise Henderson
  Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors.
  Consumer Electronics, Content, Content Strategy, Customer Behavior, High-Tech Marketing, Hispanic Marketing, International Marketing, Mobile Marketing, Sales and Advertising, Smartphones
• Five Reasons Your Awesome Content Isn't Going Viral [Infographic]Verónica Jarski
  You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems ...
  Content, Content Marketing, Content Strategy, Creativity, Facebook, Social Media, Twitter
• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• Marketers, Test Before You Leap (Across Borders)Heidi Lorenzen
  Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing ...
  Content, Customer Insight, International Marketing, Marketing Strategy, Testing
• Four Tips to Accelerate Sales Through the B2B Content FunnelPaul Gustafson
  Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Sales, Social Media, Thought Leadership
• Happy Third Birthday, Google+! Now What? [Infographic]Verónica Jarski
  Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.
  Content, Facebook, Google+, Social Media, Social Networking, Websites, Writing
• #SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRsAngela Natividad
  It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to ...
  Advertising, Content, Customer Behavior, Customer Insight, Digital Theory, Facebook, Social Media, SocialSkim
• Stop Dooming Your Emails to Your Customers' Spam FolderMichael Wilson
  You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips.
  Content, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Deliverability, Email Marketing, High-Tech Marketing, Marketing Strategy, Writing
• How to Engage With Facebook Fans to Build a Successful NonprofitMelissa Hannon
  You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social ...
  Content, Customer Engagement, Customer Relationships, Facebook, Nonprofits, Social Media, Social Networking
• Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]Verónica Jarski
  Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.
  Content, Content Marketing, Data, Metrics, ROI, Videos, YouTube
• How to Be the Worst Email Marketer in 10 Easy StepsKarol Król
  First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you ...
  B2C, Content, Customer Engagement, Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Writing
• The Content Consumption Habits of LinkedIn UsersAyaz Nanji
  Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according ...
  Content, Content Marketing, LinkedIn, Research Summaries, Social Media, Social Networking
• #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!Angela Natividad
  What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Integrated Marketing, LinkedIn, Pinterest, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• The Science of B2B Online Marketing [Infographic]Verónica Jarski
  Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
  B2B Marketing, Blogging, Content, Content Marketing, Content Strategy, Customer Insight, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Search Engine Marketing, SEO, Social Media, White Papers, Writing
• The Skinny on PR and How to Make It Work for YouWendy Marx
  To help you navigate the world of PR in today's world, here’s a road map to understanding its contours and features—along with tips on how to get some of that ...
  B2B Marketing, Content, Content Marketing, Public Relations
• The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen
  "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
  B2B Marketing, B2C, Content, Customer Acquisition, Customer Insight, Demand Generation, Direct Marketing, E-Commerce, Forecasts, Lead Generation, Metrics, Product Marketing, Promotions, ROI, Value Propositions, White Papers
• #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!Angela Natividad
  Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
  Advertising, Branding, Content, Customer Behavior, Data, Digital Marketing, Digital Theory, Facebook, Instagram, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• Do People Trust Content From Marketers?Ayaz Nanji
  Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent ...
  Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Survey Data
• Three Signs You're Ready to Focus on Content MarketingCaleb Gonsalves
  What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder.
  Content, Content Marketing, Customer Engagement, Customer Relationships, Marketing Strategy
• How to Share Content Responsibly and Avoid Putting Your Organization at RiskRachel Foster
  You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're spreading copyright-protected material—and increasing your risk of infringement.
  Blogging Strategy, Content, Content Marketing, Management, Web Content