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• How to Share Content Responsibly and Avoid Putting Your Organization at RiskRachel Foster
  You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're spreading copyright-protected material—and increasing your risk of infringement.
  Blogging Strategy, Content, Content Marketing, Management, Web Content
• Hyper-Personalization? Forget the 'Hyper' and Just Be PersonalJustin Gray
  Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in ...
  Content, Content Marketing, CRM, Customer Behavior, Customer Insight, Customer Relationships, Inbound Marketing, Marketing Automation, Personalization, Personas, Sales
• How Brands Can Reach New, Younger Audiences With Social Media BrandingCarol Han
  Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.
  Content, Customer Acquisition, Digital Marketing, Mobile Marketing, Online Marketing, Social Media
• The Right Video Content for Your BrandSerban Enache
  To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video.
  Branding, Content, Content Marketing, Engagement, Videos
• Content, Social, and Video in the Tech Purchase Process [Infographic]Verónica Jarski
  The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and ...
  Case Studies, Content, Content Marketing, Email, LinkedIn, Sales, Social Media, Videos, White Papers
• The Psychology of Sharing [Infographic]Verónica Jarski
  What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ...
  Content, Customer Behavior, Customer Insight, Email, Facebook, Instagram, LinkedIn, Social Media, Twitter
• Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and InfluencersMark Organ
  Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, ...
  B2B Marketing, Content, Content Marketing, Customer Evangelists, Customer Relationships, Inbound Marketing, Lead Generation, Social Media, Social Networking, Word-of-Mouth
• What the Good Judgment Project Can Teach Marketers About Product RecommendationsPaul Kaye
  The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you.
  Advertising, Content, Content Strategy, Customer Behavior, Product Marketing, Sales, Websites
• #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!Angela Natividad
  Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your ...
  Advertising, Content, Digital Marketing, Digital Theory, LinkedIn, Mobile Marketing, Social Media, SocialSkim, Twitter
• How to Develop a Mutually Beneficial Relationship With SalesElise Musumano
  Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change ...
  Career Management, Collaboration, Content, Content Marketing, Inbound Marketing, Management, Project Management, Sales
• Eye-Tracking Study: How Consumers Use Mobile AppsAyaz Nanji
  Which types of content do people spend the most time viewing on mobile apps? Should publishers present images first? How much does load time affect engagement?
  Content, Customer Behavior, Eye Tracking, Mobile Marketing, Research Summaries
• Are You Wasting Your Time on Twitter? Four Ways to Make It CountSonja Jobson
  You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? ...
  Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Social Media, Social Networking, Thought Leadership, Twitter
• The Top 25 Marketing Influencers [Infographic]Verónica Jarski
  The biggest influencers in marketing? Here are the top 25, according to InsideView. Take a look for a dose of inspiration for your own marketing.
  Career Management, Content, Marketing Inspiration, Social Media, Thought Leadership
• #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!Angela Natividad
  This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what ...
  Advertising, Career Management, Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• The Top Six Languages for BusinessOfer Shoshan
  Do you have an e-commerce site but you're not sure which languages to feature on it? Check out the following top six languages most likely to generate business.
  Content, Customer Engagement, Websites, Writing
• Ruining Your Reputation by 'Getting Real' on Social MediaJean Dion
  Recently, I've been reading about how companies need to sound more authentic on their social media networks. But sharing too many emotions on those networks can cause some serious reputation ...
  Brand Management, Content, Reputation Management, Social Media, Writing
• Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your SiteMatt Gagnon
  You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are ...
  Blogging, Content, Digital Marketing, Web Content, Web Copy, Website Design, Websites
• The Real Reason Public Relations Is Getting KilledLyndon Johnson
  Recently, a MarketingProfs article claimed the information age killed public relations. Sure, PR is at an all-time low, but instead of blaming something for the demise of PR, we should ...
  Content, Press Releases, Public Relations, Social Media
• #SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...Angela Natividad
  Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Word-of-Mouth
• Three Questions Every Brand's Story Must AnswerChad Cipoletti
  What does your brand's story tell your customers? The following three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter.
  Branding, Content, Content Marketing, Creativity, Customer Engagement, Marketing Tips