Creativity

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• Four Ways to Use Mobile at Your Next Tradeshow BoothChad Udell
  At your next tradeshow, you'll likely be competing for the attention of a finite pool of attendees. So how can you best your competitors and capture (and keep) the attention ...
  Content, Creativity, Marketing Smarter, Mobile Marketing, Tradeshows/Events
• Is Stirring Up Viral Controversy Worth the Risk?
  How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of ...
  Content, Creativity, Reputation Management, Word-of-Mouth
• Gut Check: Are You Ready for Mobile Marketing?Mike Romano
  Today, mobile is everywhere. But how can marketers use this powerful force to their advantage? Here are four critical questions every business should consider to maximize its mobile marketing return ...
  Consumer Electronics, Creativity, Customer Engagement, Customer Loyalty, Email Lists, Mobile Marketing, Smartphones
• What Pinterest Teaches Us About InnovationChad McCloud
  Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons ...
  Collaboration, Creativity, Customer Experience, Pinterest, Social Media, Social Networking
• Five SlideShare Tips for Getting Your Content Noticed
  You've produced content for your website, blog, and social networks... but why stop there?  Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million ...
  Content, Creativity, Marketing Tips, SlideShare, Social Media
• How to Choose Stock Images for Your Email Campaigns
  "When you think about your creative content, many factors come into play: your copy, your font choices, the layout and, of course, the images you choose to communicate your message," ...
  Content, Creativity, Email Marketing, Marketing Tips
• The Inside Scoop on Using Twitter Lists for Profit and SanityDave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help ...
  Community, Creativity, Marketing Tips, Segmentation, Social Media, Twitter
• Don't Let Doubt Kill Your Big Idea
  It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition ...
  Creativity, Management, Marketing Smarter
• Overcome the Status Quo Barrier Like Malcolm Gladwell
  "Malcolm Gladwell sold millions of copies of his book The Tipping Point, and he made millions of dollars on the concept he wrote about," writes Tim Reisterer at MarketingProfs. "But, ...
  Content, Creativity, Marketing Tips, Writing
• Case Study: Why Targeting by Level of Engagement WorksBecca Wright
  The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, ...
  Case Studies, Creativity, Customer Engagement, Marketing Strategy, Targeting
• How Not to Craft a Professional BioMike Russell
  How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in ...
  Career Management, Creativity, Customer Engagement, Marketing Smarter, Writing
• Most Shared Stories on Facebook in 2011
  Human interest stories dominated our attention in 2011, particularly those about babies, animals, and natural disasters, according to Facebook's list of the top 40 most shared articles in 2011.
  Creativity, Customer Behavior, Facebook, Research Summaries, User-Generated Content
• Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]Christian Gulliksen
  In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos ...
  Content, Content Marketing, Creativity, Humor, Marketing Smarter, Videos
• Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)Tim Riesterer
  How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and ...
  Brand Positioning, Creativity, Customer Engagement, Marketing Strategy
• 10 Ways to Make Your Blog Less SuckyDanielle Rodabaugh
  Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.
  Blogging, Content, Creativity, Humor, Marketing Tips, Writing
• Seven Ways to 'Gamify' Your Online Marketing Outreach
  We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
  Creativity, Customer Engagement, Humor, Online Marketing, PowerPoint
• What Guy Kawasaki Learned From Steve Jobs [Slide Show]Christian Gulliksen
  When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. ...
  Creativity, Management, Marketing Inspiration
• 10 Tips for Producing Tantalizing Business Video ToursCara Barineau
  If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide ...
  Creativity, Customer-Centric, Humor, Marketing Tips, Videos
• Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome ContentAnn Handley
  What can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal viewpoints? For one, you can humanize your business and show ...
  Content Marketing, Creativity, Marketing Smarter, Marketing Tips, Videos
• Which Celebs Would You Cozy Up With on a Trans-Atlantic Flight?
  When thinking about the celebrity they'd like most to cozy up with on a flight across the Atlantic, surveyed women chose Johnny Depp and George Clooney as their top choices, ...
  Creativity, Customer Behavior, Demographics, Humor, Research Summaries