CRM

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• Real Marketing Analytics for B2B Lead GenerationLisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times ...
  B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• The New Direct Mail: Five Tips to Turn Print Campaigns Into GoldRandy Spurrier
  Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct ...
  CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting
• Reading Your Buyers' Digital Body Language: A How-To GuideSteve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search ...
  Channel Marketing, CRM, Customer Behavior, Digital Marketing, Marketing Analytics, Marketing Tips, Metrics, Sales
• Walk the Walk, Evangelists
  "Evangelism" is the catchword of the day. Companies are diligently turning their customer-service reps into "evangelists." How precious. But is there something behind this movement? Is evangelism actually taking CRM ...
  CRM, Customer Behavior, Customer Engagement, Customer Relationships, Twitter
• Extending and Enhancing Closed-Loop Marketing via the Mobile ChannelStephan Dietrich
  While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather ...
  Channel Marketing, CRM, Customer Experience, Marketing Tips, Mobile Marketing, SMS, Targeting
• Bridging the Gap Between Email Marketing and CRMDrew Adams
  Integrating your email marketing application and your internal databases will take time and planning. Start by selecting an email marketing application along with an open CRM application. In doing so, ...
  CRM, Email Marketing
• MarketingProfs 'Classic Truths': How Do I Love Thee? Building a B2B Relationship to Last a LifetimeAllen Weiss
  With the emphasis recently on customer relationship management (CRM), it seems there's a customer love-fest in the making. It's an orgy, almost: Every company wants a close relationship with me, ...
  B2B Marketing, CRM, Customer Relationships, Customer Service
• The Perils Of IntuitionPaul Barsch
  A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through "the power of ...
  Content, CRM
• From CRM to CRNScott Petinga
  It's not a typo. For the last nine years, I've been engulfed in permission-based marketing and I've finally come to the conclusion that it's more about a relationship -- not ...
  Content, CRM
• Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead MachineSu Doyle
  Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to ...
  Collaboration, CRM, Lead Generation, Marketing Dashboards, Metrics, Sales, SMS
• Top 10 Worst Marketing SpeechesPaul Barsch
  Surely, like most Americans you fear public speaking. Sorry to disappoint, but this particular post won't offer any constructive advice on how to overcome nervousness, trembling hands, or itchy I ...
  Content, CRM
• Wired for Winning LoyaltyJill Griffin
  Brand Ambassadors, CRM, Customer Engagement, Interactive Marketing, Mobile Marketing, Personalization, Word-of-Mouth
• How to Implement a Winning Segment StrategySteve Bassill
  Have you learned the best way to identify and serve customers in your target segments? Segmentation could be the marketing tool that sets your company apart from the competition. Get the full ...
  CRM, Customer Engagement, Customer Service, Segmentation, Targeting
• Customer Experience Management vs. Customer Relationship ManagementLeigh Duncan-Durst
  Many companies equate Customer Experience Management with Customer Relationship Management. But they are not the same. So what's the difference between them? And why is it important to understand the difference?
  CRM, Customer Engagement, Customer Relationships, Marketing Inspiration
• What Your Worst Customers Teach You About LoyaltyJill Griffin
  Customers—even bad ones—are our best loyalty teachers. In fact, the lessons gleaned from "problem" customers are often rich and long-lasting. Consider the following less-than-ideal customer types and some of the ...
  Collaboration, CRM, Customer Acquisition, Customer Behavior, Customer Retention, Sales
• Five Ways Technology Can Boost ProfitabilityChristopher Doran
  The good news is that the technology that allows you to market via the Internet is far from reaching its full potential. Much of the early energy in online marketing ...
  CRM, Customer Behavior, High-Tech Marketing, Lead Generation, Lead Quality, Online Marketing, Websites
• Revitalizing Lead Creation: Six Strategies That Work (Part 1)Steve Diorio
  Here are six ways you can revitalize lead generation in your own organization.
  Benchmarking, CRM, Direct Marketing, Lead Generation, Marketing Tips, Personalization, Sales, Targeting
• The Customers You Wish You Didn’t HaveMarcia Kadanoff
  Like the parents of Lake Wobegon, a lot of marketing managers seem to live in a place that’s a little disconnected from reality. In that place, for example, every customer ...
  CRM, Customer Acquisition, Customer Retention, Direct Marketing, Metrics, Online Marketing
• SWOT Team: Teeing Up a New Product LaunchHank Stroll, Yvonne Bailey
  This issue’s dilemma asks: How do you determine the best channel of distribution, when the options are many and your budget limited? Also this week: How does a company assess ...
  CRM, Customer Relationships, Marketing Challenges, Metrics, Product Marketing
• SWOT Team: The Hope, Glory and Folly of CRMHank Stroll, Yvonne Bailey
  ow do you salvage your investment in CRM and realize real improvements in customer relations? Also: When the leadership team disagrees on the best approach to marketing.
  CRM, Customer-Centric, E-Commerce, Marketing Challenges, Online Marketing, Pricing, Product Marketing