Customer Behavior

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• Five Steps to Service Recovery and Complaint-Handling Success [Infographic]Verónica Jarski
  No business is perfect, and sometimes, a product or service fails. So, what's the best way to reach out to customers and handle their complaint?
  Customer Behavior, Customer Communications, Customer Relationships, Customer Satisfaction, Customer Service
• The Top Reasons Consumers Abandon Online Shopping CartsAyaz Nanji
  Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO.
  Customer Behavior, Digital Marketing, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound MarketingCarly Schoonhoven
  Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Demographics, Google Analytics, Inbound Marketing, Lead Generation, Personas, Sales, Social Analytics, Social Media
• Predictive Analytics Has a Scaling Problem, and Bad Data Is to BlameJustin Gray
  Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations and avoid analytics traps.
  B2B Marketing, Big Data, Customer Behavior, Data, Digital Marketing, Marketing Analytics
• Here Comes the Query: Wedding-Related Search TrendsAyaz Nanji
  Online searches related to wedding dresses and invitations peak in the winter, whereas wedding gift queries peak in the spring and summer, according to recent research from Bing.
  Customer Behavior, Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines
• The State of Customer Loyalty Programs in 2016Ayaz Nanji
  Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa.
  Brand Loyalty, Customer Behavior, Customer Loyalty, Research Summaries, Retail Marketing, Survey Data
• How Dads Participate in Social Media [Infographic]Verónica Jarski
  Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what ...
  Customer Behavior, Digital Marketing, Facebook, Instagram, Social Media, Social Networking, Twitter
• The Podcast Audience in 2016: Demographic and Listening TrendsAyaz Nanji
  What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?
  Content, Customer Behavior, Demographics, Podcasting, Research Summaries, Survey Data
• How to Pick the Right Social Platform to Grow Your Sales [Infographic]Verónica Jarski
  Not every social platform suits every business. Use these tips to choose the right social platform for you to engage your potential customers and deepen existing relationships.
  Consumer Electronics, Customer Behavior, Customer Engagement, Digital Marketing, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Sales, Smartphones, Social Media, Twitter, Videos, Vine, YouTube
• Which Contest Prizes Do Consumers Like Most?Ayaz Nanji
  Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld.
  Customer Behavior, Research Summaries, Survey Data
• Viewability's Impact on the Effectiveness of Digital AdvertisingAyaz Nanji
  Are people more likely to recall a digital advertisement if they are exposed to more of the ad unit or if they see it for a longer period of time ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Research Summaries
• The Positive Side of a Negative ReviewAdrienne Weissman
  Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really.
  Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Feedback, Reputation Management
• How Many Mobile Apps Do Consumers Use Each Month?Ayaz Nanji
  Smartphone owners use, on average, of 27 mobile apps per month, according to recent research from Nielsen.
  Customer Behavior, Millennials, Mobile Marketing, Research Summaries
• Why Bad Customer Service Is Burning Your Bottom Line [Infographic]Verónica Jarski
  Customer experience is quickly overtaking price and product as the key brand differentiator. Make sure you're not sabotaging customer experience.
  Customer Behavior, Customer Engagement, Customer Insight, Customer Relationships, Customer Service
• How a Simple Story Can Help You Win Your Prospect's TrustTerrence Blair
  When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you ...
  Copywriting, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Relationships, Sales, Web Content, Web Copy, Writing
• B2B Buyers Expect an Omnichannel Experience From B2B SuppliersJohn Fisher
  To meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs.
  B2B Marketing, Consumer Electronics, Customer Behavior, Customer-Centric, Customer Engagement, Customer Relationships, Data, High-Tech Marketing, Marketing Strategy, Smartphones, Websites
• Teens' Favorite Media Platforms, Fashion Brands, and RestaurantsAyaz Nanji
  American teenagers now spend more time watching video on Netflix and YouTube than watching traditional cable television, according to recent research from Piper Jaffray.
  Branding, Customer Behavior, Demographics, Research Summaries, Survey Data, Television, YouTube
• Five Modes of Persuasion You Need in Your Marketing CampaignsTimothy Carter
  If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, ...
  Content, Customer Acquisition, Customer Behavior, Presentations, Sales, Writing
• The Most Important Mobile E-Commerce FeaturesAyaz Nanji
  Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is being able to easily see product photos, according to a recent report ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• Five Reasons Predictive Marketing Software Should Be Your New BFFJohn Bara
  Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales.
  Big Data, Customer Behavior, Data, High-Tech Marketing, Marketing Strategy, Sales, Sales and Advertising, Technology