Customer Behavior

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• Three Ways That Personas Take Your Marketing to the Next LevelGary Ostrager
  By delving deeper into your customer base, you can create customer personas that help improve omnichannel marketing content in the following ways.
  Customer Behavior, Marketing Strategy, Personalization, Personas
• The Three Most Important B2B Marketing Questions for 2016Gavin Finn
  What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.
  B2B Marketing, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Relationships, Marketing Strategy, Sales, Value Propositions
• Mapping a Mobile App User's Journey From Discovery to Purchase [Infographic]Verónica Jarski
  Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• Top 10 Infographics of 2015 on MarketingProfs
  These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Email, Marketing Strategy, Marketing Tips, Millennials, Personalization, Presentations, Sales, Social Media, Website Design
• B2B Buyer Personas: Top Challenges, Tactics, and UsesAyaz Nanji
  B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Personas, Research Summaries, Survey Data
• Hot Marketing Trends You Need to Know for 2016 [Infographic]Verónica Jarski
  Understanding the following hot marketing trends and planning for them can help you succeed in 2016.
  Content, Content Marketing, Customer Behavior, Customer Insight, Data, High-Tech Marketing, Marketing Strategy, Virtual Reality
• What Marketing Attribution Looks Like in a Cross-Channel WorldPaul Mandeville
  Increasingly complex digital paths, intentions, channels, and devices fragment our view of the customer. Here's what we need to do to create a unified view.
  Attribution Modeling, Customer Behavior, Customer Insight, Marketing Strategy
• Ring Up In-Store Sales With Mobile Wallet Offers [Infographic]Verónica Jarski
  The number of mobile coupon users is expected to nearly double to more than one billion by 2019 (up from just under 560 million in 2014). Here's a look at ...
  Consumer Electronics, Customer Behavior, Digital Marketing, Mobile Marketing, Smartphones
• The Most Popular Fashion and Beauty Brands With TeensAyaz Nanji
  Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, according to a recent report from Piper Jaffray.
  Brand Loyalty, Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• Four Reasons Interactive Content Supercharges Your Lead GenerationAshley Taylor Anderson
  Consumers are starting to prefer interactive content over static content. Check out these four reasons for that preference.
  Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Strategy
• Seven Building Blocks of a Customer-Centric Marketing StrategyBobby Fan
  A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.
  B2C, Customer Behavior, Customer-Centric, Customer Relationships, Customer Service, International Marketing, Market Research, Mobile Marketing, Research, Retail Marketing, Social Media
• When Do B2B Customers Reach Out to Sales Reps?Ayaz Nanji
  Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's sales team, according to a report from CEB Marketing Leadership ...
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data
• Content Types Men Share MostAyaz Nanji
  Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely topics, according to a recent report from Apester.
  Content, Content Strategy, Customer Behavior, Research Summaries, Social Media, Social Networking
• How to Best Use Instagram This Holiday Season [Infographic]Verónica Jarski
  Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them.
  Customer Behavior, Customer Insight, Digital Marketing, Instagram, Product Management, Product Marketing, Social Media
• Four Mistakes That Can Kill Your Brand CampaignsMark Grilli
  We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales ...
  Advertising, Brand Management, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Strategy, Social Media
• Your Interstitial Ads May Be Wrecking Your Google Mobile Search RankingItai Sadan
  Google recently announced that pages with app install interstitials that hide a significant amount of content on the transition from the search results page won't be considered mobile-friendly. So, what ...
  Consumer Electronics, Customer Behavior, Google, Mobile Marketing, Search Engine Marketing, Search Engines, Smartphones
• Why You Need to Keep Powering the Personalization CycleMatt Diehl
  Most cycles have an end. Seasonal sales are over. Sales get closed. But in personalization and customer engagement, the cycle should always be in motion.
  Customer Behavior, Customer Engagement, Customer Insight, Data, Digital Marketing, Marketing Strategy, Personalization
• How to Build Relationships With Customers You See Only Once a YearGeoff Smith
  Holiday sales are traditionally viewed as mere transactions with customers buying gifts once a year rather than as important interactions with potentially long-term, loyal customers. That's a lost opportunity.
  B2C, Customer Acquisition, Customer Behavior, Customer Loyalty, Customer Relationships, E-Commerce, Retail Marketing
• Tablet Ownership by Age, Gender, and IncomeAyaz Nanji
  Some 44% of global online adults age 16-64 say they own a tablet, according to a recent report from GlobalWebIndex. However, only 70% of tablet owners say they have been ...
  Customer Behavior, Research Summaries, Survey Data, Technology
• Six Things You Need to Know to Reach MomsDallas Lawrence
  Mom is the primary decision maker for most of her family's purchases. Now, new research is giving us a better look into how the modern mom shops for her family ...
  Advertising, Customer Behavior, Demographics, Digital Marketing, Sales, Sales and Advertising