Customer Behavior

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• Don't Run From Online Ratings: Four Tips for the Age of TransparencySusan Solomon
  The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency.
  Content, Customer Behavior, Customer Relationships, Customer Satisfaction, Customer Service, Data, Public Relations, Reputation Management, Testimonials
• Qualitative Data Helps You Build Stronger, More Complete PersonasKyle Henderson
  Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers.
  Customer Behavior, Customer Insight, High-Tech Marketing, Marketing Strategy, Personas
• Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for YourselfJordan Kretchmer
  What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Social Media, User-Generated Content
• What Moms Want for Mother's Day [Infographic]Ayaz Nanji
  Moms in the US would rather be pampered than receive material gifts this Mother's Day, according to a recent report from Offers.com.
  Customer Behavior, Research Summaries, Survey Data
• Customers Prefer Your Knowing Their Needs Over Your Knowing Their NamesGiles House
  Customers aren't that impressed when you address them by name in emails. What does delight them is being understood.
  Customer Behavior, Customer Relationships, Email, Marketing Strategy, Personalization
• How Apple Watch and Other Wearables Are Transforming MarketingSteve Caldwell
  Wearables, such as the Apple Watch, are giving marketers new sources of data. Here's a look at how that data may transform marketing forever.
  Consumer Electronics, Customer Behavior, Customer Insight, Data, Technology
• How Survey Research Can Aid in PR and Marketing PlanningLynda B. Starr
  Learn when conducting a survey is appropriate, get tips on survey design, and understand how to incorporate survey results into PR and marketing activities.
  Brand Management, Customer Behavior, Customer Insight, Market Research, Marketing Strategy, Product Management, Public Relations, Research
• Harness the Power of Mobile to Capitalize on ShowroomingGary Long
  You may think that showrooming is a competitive threat, but it's really a fantastic opportunity for immediate in-store sales. Here's why.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Sales
• Email Subject Lines That SellAyaz Nanji
  Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?
  Copywriting, Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Sales
• How a Lead Becomes a Customer [Infographic]Verónica Jarski
  A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.
  Consumer Electronics, Customer Behavior, Customer Communications, Customer Engagement, Sales, Sales and Advertising, Websites
• How Americans Plan to Spend Their Tax RefundsAyaz Nanji
  Nearly half (47%) of Americans expecting a tax refund plan to put the money into savings, according to a recent report from the National Retail Federation.
  Customer Behavior, Research Summaries, Survey Data
• What B2B Buyers Value Most on Vendor WebsitesAyaz Nanji
  B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data, Web Content, Websites
• How Often Do Americans Shop Online?Ayaz Nanji
  Nearly one-fourth of online shoppers in the United States say they make a Web purchase at least once a week, according to a recent report from Bronto Software.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• Five Reasons Your Mobile Strategy Isn't Working and What to Do About It [Infographic]Verónica Jarski
  Is your mobile strategy producing lackluster results? Here's a look at five areas that might need improvement.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing
• B2B Buying: Millennials vs. Gen X and Baby BoomersAyaz Nanji
  Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Millennials, Research Summaries, Sales, Sales and Advertising, Survey Data
• How Much Do People Use Messaging Apps? (Hint: A Lot)Ayaz Nanji
  Consumers use messaging apps nearly five times more than other apps, and they are almost twice as likely to keep messaging apps (vs. other apps) on their phones, according to ...
  Customer Behavior, Mobile Marketing, Research Summaries
• Angel, Advocate, or Demon: Which Kind of Influencer Are You?Lisa Calhoun
  Opposing forces in the battle for influencing consumer behavior raise concerns about right and wrong. Which side are you on?
  Career Management, Customer Behavior, Customer Communications, Digital Marketing
• Find the Right Balance Between Big Data and Human FeedbackGiles House
  Think customer feedback is more important than analytics (or vice versa)? The truth is both are important to identify customer preferences and deliver engaging experiences.
  Big Data, Customer Behavior, Customer Relationships, Data, High-Tech Marketing
• These Six Stupid Marketing Metrics Need to DieLarry Kim
  It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Google, Metrics, Search Engine Marketing, SEO, Web Analytics, Websites
• The B2B Customer Journey Is Beginning to Look a Lot Like the B2C VersionRyan Johnson
  B2B marketing and B2B customer journeys are becoming more like their B2C counterparts. Here's how they're changing.
  B2B Marketing, B2C, Customer Behavior, Customer Engagement, Customer Experience, Sales