Customer Behavior

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• Video Statistics: The Marketer's Summary [Infographic]Verónica Jarski
  As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ...
  Advertising, Content, Content Marketing, Customer Behavior, Digital Marketing, Product Marketing, Sales and Advertising, Videos
• Cats and Bacon: Why They Continue to Go Viral Online [Infographic]Verónica Jarski
  Why are cats and bacon so absurdly popular on the Internet? Why aren't, say, puppies and ham as popular? Check out the following infographic to find out more about the ...
  Branding, Content, Customer Behavior, Data, Google, Social Media
• Four Marketing Rules We've Learned From ZombiesKelly Gregorio
  Zombie takeovers are the monster event of the moment. And they hold lessons for us marketers. In addition to learning to never get bitten, and to sever heads off completely, ...
  Blogging, Customer Behavior, Customer Relationships, Marketing Tips, Social Media, Videos
• Do Computers Know Your Customers Better Than You?Jaime Brugueras
  Can a computer really understand and interpret your customer's needs? We know computers can win in Jeopardy! and chess, but can they compete on personal interaction? In business to customer ...
  Customer Acquisition, Customer Behavior, Customer Relationships, Email, Marketing Automation, Personalization
• Summer Forecast for Millennials: More Work, Less Fun [Infographic]Ayaz Nanji
  Asked how they expect this summer to compare with last year's, nearly 40% of US college students surveyed characterized summer 2013 as "real-world: more work and less fun," according to ...
  Customer Behavior, Demographics, Millennials, Research Summaries
• Seven Things Marketers Need to Know About iOS7Tobin Dalrymple
  Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's ...
  B2C, Content, Content Marketing, Customer Behavior, Customer Engagement, Local Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Social Media, Web Browsers, Web Content
• Which Emails Get Rescued From Spam FoldersAyaz Nanji
  Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study by Return ...
  Customer Behavior, Digital Marketing, Email, Email Deliverability, Email Marketing, Interactive Marketing, Research Summaries
• B2B Buyers: Traits by Generation [Infographic]Verónica Jarski
  To help suppliers understand the trends in B2B buying, Acquity Group took stats from its recent B2B procurement study and created the following infographic about B2B buyers by generation.
  B2B Marketing, Consumer Electronics, Customer Behavior, Customer Insight, Demographics, Digital Marketing, Millennials, Sales
• A Guide to Marketing Genius: Content Marketing [Infographic]Verónica Jarski
  Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...
  Brand Management, Content, Content Marketing, Customer Behavior, Customer Relationships, Digital Marketing, Social Media
• The Rich Are Different: How Affluent Shoppers Behave OnlineAyaz Nanji
  Affluent shoppers were 47% more likely than shoppers earning less than $100K annually to make an online purchase in the first quarter of 2013, and on average they spent 41% ...
  Customer Behavior, Customer Insight, E-Commerce, Research Summaries
• Tablet and Mobile Video Viewership Jumps 19%Ayaz Nanji
  Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, and now accounts for more than 10% of all online video ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries
• On Pinterest, the Eyes Have It [Infographic]Verónica Jarski
  Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss at what viewers really want when they go ...
  Content, Customer Behavior, Customer Engagement, Digital Marketing, Pinterest, Social Media
• Who Looks at and Clicks on Banner Ads? [Infographic]Verónica Jarski
  The first Internet banner ad unfurled on Oct. 27, 1994. Eye-jarring, and demanding patience from users (who were on dial-up connections back then), banner ads caught readers' attention. Now, years ...
  Advertising, Customer Behavior, Customer Engagement, Digital Marketing, Websites
• B2B Suppliers Unprepared for Generation Y Buyer PreferencesAyaz Nanji
  B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35, but suppliers’ websites aren’t fully capable of handling their evolving ...
  B2B Marketing, Customer Behavior, Digital Marketing, Research Summaries, Sales, Websites
• Days and Times With Highest Online Ad Click-Through RatesAyaz Nanji
  Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from ...
  Advertising, Customer Behavior, Data, Digital Marketing, Research Summaries
• Consumers Prefer Brands Associated With Good CausesAyaz Nanji
  If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.
  Customer Behavior, Research Summaries, Social Media, Surveys
• Marketing Automation: The Need for a Behavior-Based ProgramEllen Valentine
  Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of ...
  Content, Customer Acquisition, Customer Behavior, Email, Marketing Automation, Personalization, Sales
• Marketers Undervalue Email, Overvalue PersonalizationAyaz Nanji
  Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report ...
  Customer Behavior, Digital Marketing, Email, Email Marketing, Personalization, Research Summaries
• #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded ContentAngela Natividad
  What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? ...
  Advertising, Career Management, Customer Behavior, Digital Theory, Marketing Strategy, Social Media, Social Networking, SocialSkim, Twitter, Women
• Online Shoppers Want More Delivery and Return OptionsAyaz Nanji
  More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates ...
  Customer Behavior, E-Commerce, Mail Order, Research Summaries