Customer Behavior

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• How to Bridge the Left Brain-Right Brain Gap In Your Loyalty Program
  "To deliver the critical wow factor that draws consumers into loyalty programs and keeps them there," writes Fred Thompson at MarketingProfs, "marketers must get inside customers' heads." What you'll find ...
  Customer Behavior, Customer Loyalty, Marketing Tips
• Four Ways to Make Local Deals WorkAmy Fowler
  Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and ...
  Customer Behavior, Local Marketing, Marketing Tips, Promotions, Social Media
• Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]Mark Simpson
  How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.
  Collaboration, Customer Behavior, Marketing Tips, Online Marketing, Testing, Web Analytics
• What Marketers Don't Get About Social Media Audiences
  There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but ...
  Customer Behavior, Customer Engagement, Research Summaries, Social Media
• Four Reasons Haters Are Good for Your Company
  Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  Branding, Customer Behavior, Customer Relationships, Social Media
• Free Shipping Day Drives Holiday E-tail Sales to $30.9B
  US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from ...
  Customer Behavior, E-Commerce, Promotions, Research Summaries
• Social Media Chatter Reveals Mobile Shoppers' Frustrations
  Many consumers are unhappy with recent mobile shopping experiences, according to study by Tealeaf; among social media conversations related to mobile shopping over the Thanksgiving weekend of 2011, 58% expressed ...
  Customer Behavior, Mobile Marketing, Research Summaries, Social Media
• 'Tis the Season to Be Marketing-Savvy With Email and Social Media [Slide Show]Jeff Revoy
  The holiday season is the busiest time of year for many businesses. Break through all of the noise with these six essential tips that'll kick your email and social media ...
  Customer Behavior, Email Marketing, Marketing Tips, Social Media
• Android and iOS Rule US Mobile Apps Market
  Consumers who own Apple iPhones and Google Android devices together constitute the majority of the smartphone and mobile app user segments in the US, according to new data from Nielsen.
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones
• Email Viewership Report: Opens via iPad Up 73%
  Mobile email viewership is climbing: Some 23% of email messages were viewed via mobile devices* during the six months ended September 2011, up 34% from the previous six-month period, according ...
  Consumer Electronics, Customer Behavior, Email Marketing, Research Summaries
• Six Spins on Six Holiday Email Marketing Traditions [Slide Show]Loren McDonald
  Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives.
  Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips, Promotions, Social Media
• Why and How Email Feedback Loops Increase Customer Satisfaction and Reduce ComplaintsTom Sather
  If you are a large-volume sender of email, you should be signed up for all available feedback loops. Learn how feedback loops can help report spam, increase customer satisfaction, and ...
  Customer Behavior, Customer Satisfaction, Email Marketing, Email Service Providers, Spam
• Most Shared Stories on Facebook in 2011
  Human interest stories dominated our attention in 2011, particularly those about babies, animals, and natural disasters, according to Facebook's list of the top 40 most shared articles in 2011.
  Creativity, Customer Behavior, Facebook, Research Summaries, User-Generated Content
• Cyber Monday Reaches $1.25B in Record US Spending
  US retail e-commerce spending for the first 28 days of the November-December 2011 holiday season totaled $15.0 billion, up 15% over the corresponding days in 2010, as Cyber Monday recorded ...
  Customer Behavior, E-Commerce, Research Summaries, Sales
• Smartphone Users Quickly Abandon Bad Mobile Shopping Experiences
  People who shop via smartphone expect mobile websites to deliver fast and easy interactions loaded with rich content, and most (80%) mobile shoppers are willing to abandon mobile sites when ...
  Customer Behavior, E-Commerce, Research Summaries, Smartphones
• Branded Facebook Pages 'Liked' by Few Web Users
  Though more than two-thirds (68%) of surveyed Internet users say they use Facebook, only 21% have "liked" a branded page on Facebook, whereas more than one-third have given a thumbs ...
  Customer Behavior, Facebook, Research Summaries
• Shoppers Gearing Up for Cyber-Monday Deals
  Cyber Monday is gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of surveyed consumers say they plan to shop on Cyber Monday 2011, whereas nearly the same proportion ...
  Customer Behavior, E-Commerce, Research Summaries
• Video Viewers Watching Longer via Tablets, Sharing More on Facebook
  Tablet users spent nearly 30% more time per session than desktop users watching online videos in the third quarter of 2011 and they were twice as likely as desktop viewers ...
  Consumer Electronics, Customer Behavior, Customer Engagement, Research Summaries, Videos
• Search Rankings: Google Widens Lead Over Yahoo
  Google Sites led the US explicit core search market in October 2011 with 65.6% of search queries conducted, up 0.3 percentage points (PPs) from September, followed by Yahoo Sites with ...
  Customer Behavior, Google, Research Summaries, Search Engines
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough AnymoreMichelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people ...
  B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Inbound Marketing, Lead Generation, Marketing Strategy