Customer Behavior

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• Mobile Email Viewing Up 80%, Highest Toward Weekend
  Though most email is still read via webmail channels, some 16% of email messages were viewed via mobile device in March 2011, up 80% (7 percentage points) from 9% six ...
  Consumer Electronics, Customer Behavior, Email, Research Summaries
• Email and Search Still Sway Most Online Buyers
  Email and search marketing still have the greatest influence on consumers' online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a ...
  Brand Awareness, Customer Behavior, E-Commerce, Email Marketing, Research Summaries, Social Media
• Why CAN-SPAM Compliance Isn't Enough
  "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
  CAN-SPAM, Customer Behavior, Email Marketing
• Why E-Reader Brands Love (Social) Moms
  Although most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader ...
  Consumer Electronics, Customer Behavior, Research Summaries, Social Media, Word-of-Mouth
• Four Questions to Ask Yourself About Trigger Email
  "Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing ...
  Customer Behavior, Email Marketing, Testing
• How to Create Customer Personas
  "Your site has hordes of visitors every day clamoring to check out the vintage comics you sell," writes Veronica Maria Jarski at MarketingProfs Daily Fix. "But what do you know ...
  Customer Behavior, Personas, Small Business, Website Design
• Can Geolocation Apps Win Over Smartphone Users?
  Location-based services such as Foursquare and Facebook Places haven't yet reached a tipping point: Although 56% of smartphone users are aware of geolocation apps, only 39% use at least one, ...
  Customer Behavior, Facebook, Local Marketing, Research Summaries, Smartphones
• Marketing to Motivate: The Secret of Intrinsic RewardsEthan Whitehill
  If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now ...
  Branding, Customer Behavior, Management, Marketing Smarter, Marketing Tips
• Top 50 Websites: FoxNews, BuzzMedia Join Ranking
  Yahoo Sites comprised the top-ranked Web property in March 2011 with 179.5 million visitors, followed by Google Sites with 176.8 million and Microsoft Sites with 176.4 million, according to comScore ...
  Customer Behavior, Research Summaries, Websites
• Three Steps to Generating Higher ROI From Content MarketingJim Lenskold
  Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). ...
  Content, Content Marketing, Customer Behavior, Lead Generation, Metrics, Online Marketing, ROI
• Verizon iPhone Boosts Apple's Ad Network Share
  Google's Android is still the top smartphone operating system (OS) in the Millennial Media ad network, but Apple's iOS regained some lost ground in March 2011, on the strength of ...
  Customer Behavior, Google, Research Summaries, Smartphones
• Mobile Presentation Views Surge 640% in 2011
  One out of ten presentations is now viewed via mobile device, up 640% over 2010 levels, with Apple devices the top choice for viewing such presentations, according to a report ...
  Consumer Electronics, Customer Behavior, Research Summaries, Smartphones
• Nearly Half of Mobile Web Users Make Purchases
  Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months, according ...
  Consumer Electronics, Customer Behavior, Mobile Marketing, Research Summaries
• Five Proven Ways to Increase Email SubscriptionsTim Grahl
  Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your ...
  Content, Customer Behavior, Customer Engagement, Email Lists, Email Marketing, Lead Generation, Testing
• Americans Flocking to Coupon Websites
  More than two-thirds of consumers (67%) say they have downloaded and printed online coupons, with Coupons.com (38%) topping the list of favorite websites, followed by Google (34%) and Groupon (22%), ...
  Customer Behavior, Google, Research Summaries, Websites
• Android Widens Smartphone Lead, Apple Up on Verizon iPhone
  Google Android strengthened its lead in the US smartphone market as of February 2011, accounting for 33% of smartphone subscribers, up 7.0 percentage points from the previous three-month period, according ...
  Customer Behavior, Google, Research Summaries, Smartphones
• Women and Facebook: Brands, Deals, and Friends They Hate
  Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to ...
  Customer Behavior, Facebook, Research Summaries, Women
• QR Codes Catching On With Smartphone Users
  QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR ...
  Customer Behavior, Research Summaries, Smartphones
• Responsible Consumption: The Next Frontier in Green MarketingJacquelyn Ottman
  It's one thing to design a product to be greener, but it's all for nothing if the consumer uses it (or disposes of it) irresponsibly. Here are four examples of ...
  Customer Behavior, Green Marketing, Marketing Tips
• Gen-Y Wants More Than Cool Brands
  Although a brand's coolness is important to up-and-coming Millennials, most surveyed Gen-Y Americans say a brand should be up-to-date (36%) and should have its own style (33%) to be appealing, ...
  Brand Equity, Customer Behavior, Demographics, Research Summaries