Customer Behavior

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• Stop Selling and (Instead) Help Your Customers BuySteven Van Yoder
  The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back ...
  Brand Awareness, Customer Behavior, Recession, Sales, Thought Leadership, Value Propositions
• Social Media Brand Followers Hunting for Deals
  Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so ...
  Brand Loyalty, Customer Behavior, Promotions, Research Summaries, Social Media, Social Networking
• E-reader Brand Passion: Kindle Has It in the Bag
  When chatting online, consumers have the most to say about the Apple iPad, but they are more passionate about the Amazon Kindle, according to the NetBase Brand Passion Index, which ...
  Brand Loyalty, Community, Consumer Electronics, Customer Behavior, Research Summaries, User-Generated Content
• Mobile Email Opens Peak in Afternoons, on Weekends
  On average, 12% of email subscribers read email messages via mobile device during the standard workday, but that level increases to roughly 19% in early morning, late afternoon, and the ...
  Customer Behavior, Email Marketing, Research Summaries, Smartphones
• Cyber Monday Surpasses $1B in Record US Spending
  Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 ...
  Customer Behavior, E-Commerce, Research Summaries
• Why Your Customers Might Want You to Just Shut Up
  Quick quiz: Have you ever walked into an airport, noticed that there is nobody in line at the check-in counter and still made a bee-line for the self-service kiosk? Better ...
  Customer Behavior, Customer Relationships, Customer Service
• Holiday Online Retail Spending Up 13%
  US retail e-commerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, up 13% from the same period in 2009, according to comScore. Spending ...
  Customer Behavior, E-Commerce, Research Summaries
• Top-Gaining Site Categories Led by Gambling in October
  US Web traffic to online gambling sites more than doubled in October as the 2010 World Series of Poker Tournament neared its conclusion, according to data from the comScore Media ...
  Customer Behavior, Research Summaries, Segmentation, Websites
• Top 50 Online Properties by Ad Reach and Visits in October
  Google Sites comprised the top-ranked property in October 2010 with 180.8 million unique visitors, followed by Yahoo Sites with 179.6 million, Microsoft Sites with 170.6 million, and Facebook with 151.1 ...
  Customer Behavior, Google, Research Summaries
• Facebook Nabs One in Four Pageviews in US
  Visits to Facebook accounted for 10.28% of US Internet traffic in the week ended November 13, 2010, up 63.5% from the same period a year earlier, according to according to ...
  Customer Behavior, Experian Hitwise Data, Facebook, Research Summaries
• How a Customer Promoted 'Barbie Video Girl' Bigtime
  This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. ...
  Creativity, Customer Behavior, New Media
• Google, Hulu Set Video and Ad Records
  Americans viewed more than 4.6 billion online video ads in October 2010, with Hulu delivering a record 1.1 billion video ad impressions during the month on the strength of fall ...
  Advertising, Customer Behavior, Research Summaries, Television, Videos
• Fortune 500 Social Media Use: Twitter Overtakes Facebook
  The use of Twitter among the nation's largest corporations has nearly doubled: 60% of companies listed on the 2010 Fortune 500 have a corporate Twitter account with at least one ...
  Customer Behavior, Research Summaries, Social Media, Twitter
• Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your CompanyDan Hill
  Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.
  Ad Copy, Advertising, Brand Equity, Brand Loyalty, Customer Behavior, Pricing
• Best Day for B2B Ads? It Depends
  Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a ...
  B2B Marketing, Customer Behavior, PPC Campaigns, Research Summaries, Segmentation
• Cha-Ching! Online Retail Is Back (for Now)
  US online retail spending reached an estimated $32.1 billion in the third quarter of 2010, up 9% from $29.6 billion a year earlier, and the fourth consecutive quarter of positive ...
  Customer Behavior, E-Commerce, Research Summaries
• How Gucci's Luxury Shoe Sale Lured Customers Worldwide
  In the mobile world, luxury brands must find creative ways to reach customers while maintaining a sense of hauteur. Jimmy Choo, for example, captured our imaginations by initiating @CatchaChoo, setting ...
  Creativity, Customer Behavior, Mobile Marketing
• Welcome Emails Drive Up Revenue, Transactions
  Email campaigns that welcome new subscribers generate higher transaction rates and more revenue per email than bulk mailings, as they educate subscribers and set expectations for future communications via email, ...
  Customer Behavior, Customer Engagement, Email Campaigns, Research Summaries
• Social Media Use Drives Face-to-Face Interaction
  Social media isn't a zero sum game: Consumers are engaging across a variety of interactive channels at increasing levels—and far from making people less social in the physical world, such ...
  Customer Behavior, Research Summaries, Social Media
• Next-Generation Media Consumers Tougher to Reach
  Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, ...
  Advertising, Customer Behavior, Research Summaries, Segmentation, Television, Videos