Customer Behavior

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• Small-Biz Search Ad Growth Slows in 3Q10
  Small-business advertisers spent on average $2,373 on search advertising in the third quarter of 2010, up 43% from the $1,658 spent in the same period a year earlier, and up ...
  Customer Behavior, PPC Campaigns, Research Summaries, Small Business
• How to Identify Brand Loyalists on Your Email ListKaren Talavera
  On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by ...
  Brand Loyalty, Customer Behavior, Email Lists, Email Marketing, Marketing Tips, Segmentation, Social Media, Word-of-Mouth
• Brand Campaigns Drive Most Facebook Likes
  Though search plays an important role in triggering a Facebook user to "like" a brand, fully three in four Facebook fans say they have joined a brand's Facebook page because ...
  Advertising, Customer Behavior, Facebook, Research Summaries
• Three Ways to Market Nostalgia in Social Communities
  You've no doubt noticed it: Products from the past are making a comeback. Coke and Pepsi have recently introduced throwback versions of their soft drinks. Mrs. Butterworth, Strawberry Shortcake, Atari ...
  Brand Awareness, Community, Customer Behavior
• Ownership of Untethered Gadgets Continues to Grow
  Far beyond the desktop, the digital world has expanded to an array of untethered devices: US consumers' adoption of laptop computers, cell phones, and other mobile gadgets continues to increase, ...
  Consumer Electronics, Customer Behavior, Demographics, Research Summaries
• Most Americans Conduct Online Product Research
  The commercial use of the Internet among Americans continues to grow: 58% of US adults say they conduct research online about products and services, up from the 49% who said ...
  Customer Behavior, Research Summaries, User-Generated Content
• Social Buzz for "The Social Network"
  "The Social Network," from Sony Pictures Entertainment opened on October 1 to a strong $23 million in weekend ticket sales at US theaters, and prompted a 480% increase in weekend ...
  Customer Behavior, Research Summaries, Social Media
• Mobile Report: Browsing, Social Networking Up; Android Surges
  More than one-third of US mobile subscribers (34.5%) browsed the mobile Web as of August 2010, up 2.6 percentage points (PPs) from the previous three-month average, while 22.5% accessed social ...
  Customer Behavior, Research Summaries, Smartphones, Social Networking
• Tips From 'The Office' on Social-Media Customer Engagement
  The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
  Brand Loyalty, Customer Behavior, New Media, Social Media
• Online Searchers Swayed by Images, Multiple Brand Appearances
  When searching for products and services online, appearance matters: 48% of search engine users say they are more likely to click on a search result if it includes an image ...
  Branding, Customer Behavior, Research Summaries, Search Engines
• Most Twitter Replies, Retweets Occur in First Hour
  Roughly 29% of tweets generate a reaction from other twitter users, such as a reply or retweet, and fully nine in 10 of those reactions occur in the first hour ...
  Customer Behavior, Research Summaries, Twitter
• Forrester: Social Media Content Creation Waning
  Consumers continue to join and engage with social networking sites, but the percentages of those who contribute new and fresh content to a broad array of social media fell or ...
  Customer Behavior, Research Summaries, Social Networking, User-Generated Content
• Reaching Today's Digital-Savvy Chinese Consumers
  With a population of over 1.3 billion, not only does China have more Internet users than any other country, but 81.4% of Chinese consumers age 18-54 say surfing the Internet ...
  Customer Behavior, Demographics, Research Summaries
• Two Ad-Design Rules to Make Your Brand Message Stick
  "Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But ...
  Advertising, Brand Awareness, Customer Behavior
• Men More Likely to Act on Ads, Women More Likely to Click
  Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or ...
  Customer Behavior, PPC Campaigns, Research Summaries, Women
• Adults Texting More, but Teens Still Rule
  Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and ...
  Customer Behavior, Research Summaries, Segmented Research Data, SMS
• Three Tips for Easier Website Conversions
  "Whether you're an HR director trying to help your employees choose the right insurance plan or a marketing manager trying to move more televisions, understanding the way people react to ...
  Copywriting, Customer Behavior, Marketing Tips
• E-reader Owners Prefer Kindle Over iPad
  Though consumers say the Apple iPad is "more compelling" than the Amazon Kindle, 64% of e-reader owners say they prefer the Kindle to the iPad, according to a new survey ...
  Consumer Electronics, Customer Behavior, Research Summaries
• Brands Caught Astroturfing Risk Losing Customers
  Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was ...
  Brand Equity, Customer Behavior, Research Summaries, Testimonials
• Top 50 Online Properties by Ad Reach and Visits in July
  Google Sites comprised the top-ranked online property in July with 178.4 million unique visitors, followed by Yahoo Sites with 174.2 million, while BrightRoll Video Network led in comScore's July Ad ...
  Customer Behavior, Google, Research Summaries