Customer Communications

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• Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]Laura Forer
  Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos.
  Content, Customer Communications, Customer Service, Facebook, Social Media, Twitter, Writing
• The Most Important Branding Element You Are Likely IgnoringDavid Meerman Scott
  Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and ...
  Advertising, B2C, Brand Awareness, Brand Management, Branding, Customer Communications, Retail Marketing
• Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]Laura Forer
  Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly ...
  Behavioral Marketing, Customer Communications, Customer Experience, Data, Marketing Smarter, Marketing Tips, Personalization
• Three Ways to Bring a Human Touch to B2B MarketingMark Ripley
  Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics ...
  B2B Marketing, CRM, Customer Communications, Customer Relationships, Data, Research, Sales, Social Listening, Social Media
• Seven Tested Ways Texting Can Help Your Business [Infographic]Laura Forer
  SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small ...
  B2C, Customer Communications, Marketing Strategy, Mobile Marketing, SMS, Surveys
• Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?Ayaz Nanji
  Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.
  Customer Communications, Customer Relationships, Customer Satisfaction, Research Summaries, Survey Data
• Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It RightBrandon Carter
  What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with ...
  Content Marketing, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction
• Why a Global Content Model Makes Sense in Today's Market [Infographic]Laura Forer
  Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce ...
  Content, Content Marketing, Content Strategy, Customer Communications, International Marketing, Web Content, Writing
• United Untied: A PR 101 Lesson in Crisis CommunicationsMelissa Drozdowski
  We've seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we ...
  Content, Customer Communications, Customer Relationships, Customer Service, Public Relations, Social Analytics, Social Media
• The Ultimate Guide to Email: Australia Edition [Infographic]Laura Forer
  If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers ...
  Customer Behavior, Customer Communications, Email, Email Marketing, International Marketing, Metrics, Spam
• The 3Ps of the Future of Search [Infographic]Laura Forer
  Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more ...
  AI, Customer Behavior, Customer-Centric, Customer Communications, Internet of Things, Personalization, Search Engine Marketing, Search Engines
• Seven SMS Best-Practices and Tips for MarketersJeff Swan
  As with any marketing tactic, there is a right way, a wrong way, and a really wrong way to use SMS, too, for marketing. These best-practices and tips from experts ...
  Customer Communications, Customer Experience, Marketing Strategy, Mobile Marketing, SMS
• Agile Selling for the Real World [Infographic]Laura Forer
  A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make ...
  Customer-Centric, Customer Communications, Customer Experience, Marketing Smarter, Sales
• The Ultimate Restaurant Marketing Guide [Infographic]Laura Forer
  Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.
  Customer Behavior, Customer-Centric, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Referrals, Web Copy, Websites, Word-of-Mouth
• How to Use Jargon for Good, Not Evil, in Your Content and MarketingDerek Slater
  Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.
  Content, Copywriting, Customer Communications, Print Collateral, Web Content, Writing
• Digital Marketing in 2017: Trends and Predictions [Infographic]Laura Forer
  From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top ...
  Big Data, Chief Marketing Officer, Customer-Centric, Customer Communications, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Satisfaction, Data
• How Our Brain Processes Different Kinds of Content [Infographic]Laura Forer
  To get the best responses to your content marketing efforts, make use of the way the human brain processes information.
  Content, Content Marketing, Content Strategy, Creativity, Customer Communications, Customer Engagement, Customer Experience, Digital Marketing, Interactive Marketing, Videos
• How Online Communities Can Help You Market Throughout the Customer JourneyVitaliy Verbenko
  Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types ...
  Customer Acquisition, Customer Communications, Customer Experience, Customer Loyalty, E-Commerce, Social Media, Testimonials
• How Consumers Want to Receive Retail Brand CommunicationsAyaz Nanji
  Most consumers say they prefer to receive brand communications from retailers via email, according to recent research from Bluecore.
  Customer Behavior, Customer Communications, Research Summaries, Retail Marketing, Survey Data
• Multiple Support Channels? Streamline Customer Communication!Nikhil Hasija
  Today's customers use multiple channels to reach out to brands and expect support to be immediate and precise. That expectation can be daunting for many companies.
  CRM, Customer Behavior, Customer Communications, Data, Marketing Challenges