Customer Loyalty

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• Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It RightBrandon Carter
  What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with ...
  Content Marketing, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction
• Top 10 Features of Mobile Apps for Businesses [Infographic]Laura Forer
  Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should ...
  Customer-Centric, Customer Loyalty, Customer Service, Marketing Communications, Marketing Strategy, Mobile Marketing
• Five Ways SaaS Companies Can Achieve Proactive Customer SuccessMatt Zelen
  It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be ...
  B2B Marketing, Customer Evangelists, Customer Experience, Customer Loyalty, Customer Relationships, Customer Retention, Customer Service, Sales
• Personalize Your Shoppers' Retail Experiences [Infographic]Laura Forer
  Retailers that provide stellar customer experiences are primed to increase revenue, data shows. Check out this infographic about the state of retail to see how personalized and positive customer experiences ...
  Customer Experience, Customer Loyalty, Customer Relationships, Millennials, Personalization, Retail Marketing
• Five Ways to Gain Customer Insight: A Guide for MarketersSteve Hartert
  Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth ...
  CRM, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Service, Market Research, Multichannel Marketing, Research, Social Listening, Social Media
• Eight Subscription Models and Five Best-Practices for Your OfferingsVictoria DeRosa
  Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat ...
  Customer Behavior, Customer Loyalty, Customer Satisfaction, Marketing Strategy, Pricing, Segmentation
• The Ultimate Restaurant Marketing Guide [Infographic]Laura Forer
  Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.
  Customer Behavior, Customer-Centric, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Referrals, Web Copy, Websites, Word-of-Mouth
• Four Steps for Driving Customer Loyalty With Data SciencePauline Brown
  To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships.
  Big Data, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Data, Demographics, Personas, Segmentation
• How Marketers Can Use Technology to Excel at Personalization [Infographic]Laura Forer
  New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.
  Big Data, Customer Experience, Customer Loyalty, Customer Relationships, Email, Email Marketing, Marketing Strategy, Personalization, Targeting, Technology
• Digital Marketing in 2017: Trends and Predictions [Infographic]Laura Forer
  From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top ...
  Big Data, Chief Marketing Officer, Customer-Centric, Customer Communications, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Satisfaction, Data
• How to Use Video Content to Create a Loyal AudienceAli Liaquat
  Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.
  Content, Content Marketing, Customer Loyalty, Customer Relationships, Video Blogs, Videos
• Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]Laura Forer
  What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.
  Brand Management, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Retention, Customer Satisfaction, Customer Service
• Four Ways to Use Social Listening to Boost Customer LoyaltySamir Palnitkar
  Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty.
  Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships, Social Listening, Social Media
• How to Prevent Churn and Retain Customers of Online ServicesChris Cheney
  Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the ...
  Content, Customer Loyalty, Customer Relationships, Customer Retention, Publishing, Services Marketing, Web Content
• Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-Garcia
  The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
  Brand Loyalty, Branding, Conferences, Customer Experience, Customer Loyalty, Customer Relationships, Experiential Marketing, Influencer Marketing, Marketing Strategy, Social Media, Tradeshows/Events
• How Online Communities Can Help You Market Throughout the Customer JourneyVitaliy Verbenko
  Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types ...
  Customer Acquisition, Customer Communications, Customer Experience, Customer Loyalty, E-Commerce, Social Media, Testimonials
• The Secret to Marketing to Teens: Marketing to Their ValuesMostafa Dastras
  Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of ...
  Advertising, B2C, Customer Engagement, Customer Loyalty, Customer Relationships, Demographics, Millennials, Social Media
• How to Thank These Five Important Types of Customers During the HolidaysJignesh Shah
  Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts ...
  Channel Marketing, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation, Lead Nurturing, Sales, Testimonials
• How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]Vahe Habeshian
  The holiday season is here, and so is the busiest time of year for retailers. Which means it's also the time to maximize e-commerce conversions and sales during the yearend ...
  B2C, Customer Loyalty, E-Commerce, Mobile Marketing, Retail Marketing, Search Engines, User-Generated Content, Websites, Word-of-Mouth
• Four Steps to Increasing Customer Loyalty and Retention With Social MediaChris Teso
  Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.
  Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships, Customer Service, Social Listening, Social Media