Customer Relationships

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• Rethink Your Branding to Create Crazy Love From CustomersTom Shapiro
  Emotions are powerful, and your customers cannot make buying decisions without them. To take your brand from good to ridiculously amazing, focus your marketing on building emotional connections with customers.
  B2C, Brand Loyalty, Brand Positioning, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Positioning, Product Marketing, Retail Marketing
• Facebook Contest Ideas for Every Month of the Year [Infographic]Zsuzsi Szabo
  When managing your social media, you are in a constant battle for the attention of your fans. Producing worthwhile and entertaining content all of the time is hard, right? But ...
  Content, Customer Relationships, Email, Facebook, Lead Generation, Promotions, Social Media
• Seven Ways to Awe Your Audience With the Element of SurpriseSadie Cornelius
  An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too ...
  Advertising, Content, Customer Engagement, Customer Relationships, Personalization, Promotions, Social Media
• Six Reasons Why Your Brand Needs a Social VoiceCamille McClane
  Does your brand have a recognizable voice in social media? Here are some reasons for creating a personable, genuine social voice.
  Branding, Customer Engagement, Customer Relationships, Social Media
• Hey, Social Media! Everything I Learned About Marketing Came From ComedyKathy Klotz-Guest
  Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most ...
  Content, Customer Relationships, Marketing Communications, Social Media, Value Propositions, Word-of-Mouth
• Six Public Speaking Tips That Help Your Marketing, TooStephanie Villella
  Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You ...
  Advertising, Content, Content Marketing, Customer Communications, Customer Relationships, Marketing Communications, Public Relations, Public Speaking, Web Content, Writing
• Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your AudienceMartin Rugfelt
  Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.
  Advertising, Customer Behavior, Customer Relationships, Data, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Personalization, Retail Marketing, Social Media
• Why Online Companies Must Focus on Building TrustAlex Friedman
  To woo consumers from brick-and-mortar companies, online businesses must understand the importance of having customers trust them.
  Customer Engagement, Customer Relationships, Marketing Strategy
• Eight Traits of a Loved Company [Visual Sketchnotes]Verónica Jarski
  What inspires great love for a company? According to author Brian Sheehan, the following eight traits have the power to draw your customers into a deeper relationship with your company.
  Brand Ambassadors, Brand Loyalty, Brand Management, Content Marketing, Customer Loyalty, Customer Relationships
• Four Keys to Traditional Marketing in a Digital WorldMark Krenn
  Smart marketers know the importance of adapting traditional marketing tools to the new digital landscape. Does your digital marketing include these four traditional tools?
  Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, Marketing Strategy
• Your Customers' Stories Improve Your Products—and MarketingKathy Klotz-Guest
  Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer stories before you create products and services.
  Content Strategy, Customer Behavior, Customer Relationships, Product Marketing
• Four Marketing Data Predictions for 2014Dan Darnell
  2014 will be the year when the idealism and hype of big data and analytics will die down as retailers start to focus on how and where to take action.
  B2C, Chief Marketing Officer, Customer Insight, Customer Relationships, Data, Marketing Analytics, Metrics, Retail Marketing, Web Analytics
• Engage Your Audience: From Profile to PreferenceAnna Pfeiffer
  We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, ...
  Advertising, Content, Customer Acquisition, Customer Engagement, Customer Relationships, Social Media
• Why Businesses Need to Embrace Marketing OrchestrationKyle Christensen
  Find out more about what marketing orchestration is and why marketers need to set aside traditional campaigns to adopt it.
  Customer Relationships, Marketing Challenges, Marketing Strategy, Multichannel Marketing
• Three Reasons to Ditch the Elevator PitchSteve Woodruff
  Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them.
  Career Management, Content, Customer Acquisition, Customer Relationships
• Customer Retention Is King: Four Steps to Secure the ThroneJerry Jao
  You may be doing a stellar job of bringing in new customers, but if you're not doing enough to keep those customers, you're just wasting resources. The good news: retention ...
  Customer Acquisition, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Customer Service, Metrics, Personalization
• How Yelp Can Help... Small Businesses Take Advantage of Reviews [Infographic]Verónica Jarski
  If you work at a small business, you might consider establishing a presence on the popular Yelp review site. Here's a look at the benefits of doing so.
  Brand Awareness, Customer Engagement, Customer Relationships, Social Media
• #SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat; YouTube and BrandsAngela Natividad
  'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video ...
  Advertising, B2B Marketing, B2C, Content Marketing, Customer Experience, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Public Relations, Retail Marketing, Social Media, Social Networking, SocialSkim, Technology, Twitter
• Managing B2B Customer Data: Who Is a Customer, Anyway?Vince Stuntebeck, Trevor Jones
  Accurately tracking customers is critical to Sales and Marketing. But the simple "who is our customer?" has a complicated answer. Here's a proven approach that will enable you to answer ...
  B2B Marketing, Customer Relationships, Customer Service, Measurement, Metrics, Sales
• How to Start Building a Customer Base With Your Newsletter Subscription ListMarian Pinera
  Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, E-Commerce, Email, Email Lists, Lead Generation, Newsletters, Promotions