Customer Relationships

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• Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'Jon Hall
  Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service.
  Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Referrals, Sales, Social Media, Social Networking, Word-of-Mouth
• Seven Ways to Go Beyond Black Friday If You're a Small BusinessJoe Manna
  Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways ...
  B2C, Customer Engagement, Customer Relationships, Email, Marketing Tips, Pricing, Retail Marketing, SEO, Social Media
• Three Ways to Create Trust-Building ContentKathryn Gillett
  There is plenty of proof out there that trust is not just good for one-on-one relationships, it's also good for business. Building trust can reap higher response rates, loyalty, and ...
  Content, Content Marketing, Customer Communications, Customer Loyalty, Customer Relationships
• Bridging Marketing and Finance: Don't Get Lost in TranslationLaura Patterson
  Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with ...
  Business Intelligence, Career Management, Chief Marketing Officer, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Finance, Management, Measurement
• Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]Verónica Jarski
  Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.
  Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• Improve Sales: Change Your Marketing Approach, Not Just Your ToolsMegan Myers
  New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ...
  B2B Marketing, Content, Customer Acquisition, Customer Relationships, Lead Generation, Sales, Thought Leadership
• Three Rules for Converting Online Leads Into SalesMichael Boyette
  It's OK, you can say it: Online leads are a pain in the neck. One problem is that many firms treat online leads like traditional leads, but online leads are ...
  Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Sales
• Five Days to a More Focused CRM StrategyAnita Holley
  Time is not just money, it's a factor in the efficiency of your CRM strategy. Here are five ways you can have a more productive day with your CRM—one for ...
  Career Management, CRM, Customer Relationships, Lead Generation, Marketing Automation, Sales, Social Media
• 10 Things Every Sales Manager Should Know About Sales Performance [Infographic]Verónica Jarski
  How well do you know your sales team? To find out how most salespeople feel about missed quotas, the lead pipeline, and sales performance, check out the following infographic.
  Customer Experience, Customer Relationships, Lead Quality, Sales
• You Are Annoying Your Customers. Do You Know Why?Gavin Jocious
  From social media to retargeting ads, marketers continue to add new communication channels, and with each one we add the ability to sell but we also increase our ability to ...
  Customer-Centric, Customer Experience, Customer Relationships, Customer Satisfaction
• Use Social Media to Create a Snowball Effect for Your Holiday MarketingJed Singer
  How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday ...
  B2C, Customer Relationships, Mobile Marketing, Multichannel Marketing, Promotions, Retail Marketing, Social Media
• Seven Tools for Finding Great Content to ShareIan Cleary
  Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven ...
  Blogging, Career Management, Content, Content Marketing, Customer Engagement, Customer Relationships, Social Media, Social Networking, Twitter
• 12 Tenets of Content Creation [Infographic]Seth Price
  Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you ...
  Blogging, Content, Content Marketing, Content Strategy, Customer-Centric, Customer Engagement, Customer Relationships, Keywords, Marketing Tips, Web Content, Websites, Writing
• The Power of the Hashtag in Promoting Music (and Just About Anything Else)Kyle Lacy
  Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.
  Advertising, Community, Customer Engagement, Customer Relationships, Engagement, Facebook, Promotions, Social Media, Social Networking, Twitter
• Three Ways to Improve Your Facebook App EngagementRoger Katz
  How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three ...
  Advertising, Content, Content Marketing, Customer Relationships, Engagement, Facebook, Gamification, Promotions, Social Media, Social Networking
• Apply Lifetime Value Targeting to Reach Customers OnlineRussell Glass
  Historically, personalized targeting has been done through direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in ...
  Customer Acquisition, Customer Communications, Customer Relationships, Customer Retention, Measurement, Metrics, Multichannel Marketing, ROI, Segmentation
• Three Ways to Use Pinterest and Instagram to Build Stronger Consumer RelationshipsApu Gupta
  Social media conversations are shifting from text to pictures, making images the new language of fan engagement. How can you harness this engagement to build stronger relationships with fans? Here ...
  Content, Content Marketing, Customer Engagement, Customer Relationships, Engagement, Instagram, Pinterest, Social Media, Social Networking, User-Generated Content
• Work Smarter, Not Harder, With Marketing AutomationAdam Blitzer
  Whether you're completely new to marketing automation or already approaching pro status, there are several things you can and should be doing. Here are a few ways to integrate and ...
  CRM, Customer Acquisition, Customer Relationships, Email, Email Marketing, Lead Generation, Marketing Analytics, Marketing Automation, Personalization, Social Media, Web Analytics
• Are You Argo-izing Your Content?Sue Duris
  In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Writing
• Five Tips for Creating Customer Relationships That Drive SalesTom Cates
  Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.
  Customer Acquisition, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Engagement, Referrals