Customer Relationships

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• 10 Super Powers of the World's Greatest Social Media Marketer [Infographic]Barry Feldman
  Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.
  Brand Awareness, Career Management, Content, Customer Communications, Customer Relationships, Customer Service, Facebook, Google+, Instagram, Pinterest, Social Business, Social Media, Twitter, YouTube
• Email Best-Practices for Developing and Maintaining Crucial Customer RelationshipsKevin Gao
  Here are three sets of email best-practices for turning prospects into actual customers, extracting value from active customers who eagerly make purchases, and retaining customers for the long term.
  Customer Acquisition, Customer Relationships, Customer Retention, Email, Email Campaigns, Email Marketing, Segmentation
• One Direction's Five Lessons for Building Customer LoyaltyRafe Gomez
  The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.
  B2C, Brand Loyalty, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Engagement, Customer Experience, Customer Relationships, Customer Satisfaction, Positioning
• Music and Your Brand: Five Ways to Tune Your Demographic In With the Right BandKelli Richards
  Attention is a scarce resource—and that means it's a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a ...
  Content, Customer Engagement, Customer Experience, Customer Relationships, Engagement, Marketing Strategy
• Brand Love for the Long Haul: Five Tips for Lasting Connections With CustomersChristina Papale
  To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ...
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Customer Loyalty, Customer Relationships
• Which Comes First: Content or Marketing Automation Software?Katie Hollar
  For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your ...
  Behavioral Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Relationships, Marketing Automation, Sales, Web Content, Writing
• Why You Should Make Follow-Up a Priority: Six Questions and Five TipsRebecca Wilson
  What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Lead Nurturing, Sales, Services Marketing
• Reducing Your Rates: How Low Should You Go?Kate Toon
  You send a great proposal, but now the client says your costs are too high. Should you reduce your rates to win the job, or should you stick to your ...
  Brand Positioning, Career Management, Copywriting, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Smarter, Pricing, Services Marketing, Writing
• Five Tips to Shake Up Your Next Event and Revitalize Your BrandCassie Brown
  Nothing beats face-to-face communication, which is why live events are still vital to your branding mix. At many companies, though, events have grown stale. Here's what's you can do to ...
  B2B Marketing, Branding, Conferences, Customer Experience, Customer Relationships, Marketing Strategy, Tradeshows/Events
• The 10-Step Path to Marketing NirvanaTom Asacker
  Marketing nirvana is liberation from a deluded marketing mind—the one that imagines it can persuade people to do things they don't truly believe in or desire. Enlightened marketers, on the ...
  B2C, Customer Behavior, Customer-Centric, Customer Communications, Customer Relationships, Marketing Communications, Marketing Strategy, Public Relations
• Three Ways Mobile Marketing Can Help Retain CustomersTim Cascio
  If you can't retain a customer, you'll need to spend 6-7 times more to find a new one. By using a mobile app and focusing on the following three areas, ...
  Content, Customer Relationships, Customer Retention, Customer Satisfaction, E-Commerce, Location-Based Marketing, Mobile Marketing, Smartphones
• Four Marketing Rules We've Learned From ZombiesKelly Gregorio
  Zombie takeovers are the monster event of the moment. And they hold lessons for us marketers. In addition to learning to never get bitten, and to sever heads off completely, ...
  Blogging, Customer Behavior, Customer Relationships, Marketing Tips, Social Media, Videos
• Do Computers Know Your Customers Better Than You?Jaime Brugueras
  Can a computer really understand and interpret your customer's needs? We know computers can win in Jeopardy! and chess, but can they compete on personal interaction? In business to customer ...
  Customer Acquisition, Customer Behavior, Customer Relationships, Email, Marketing Automation, Personalization
• The Google Graveyard: A Resting Place for Great Ideas [Infographic]Verónica Jarski
  Recently, Google Reader became the latest product laid to rest in the Google graveyard. Though beloved by its (relatively small) fan base, Google Reader just wasn't popular enough to merit ...
  Blogging, Collaboration, Customer Relationships, Google, Google+, Search Engines, Social Media, Websites
• Five Ways to Boost Attendee Engagement at EventsPatrick Cava
  Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't ...
  Community, Conferences, Customer Engagement, Customer Relationships, Mobile Marketing, Personalization, Social Media
• A Guide to Marketing Genius: Content Marketing [Infographic]Verónica Jarski
  Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...
  Brand Management, Content, Content Marketing, Customer Behavior, Customer Relationships, Digital Marketing, Social Media
• Three Counterintuitive Ideas for Making Your Growth Strategies WorkTim Riesterer
  Companies looking for more profitable growth often turn to three common strategies. But each has a major flaw that causes leaks in precious margin. Here are counterintuitive ideas to make ...
  Customer Acquisition, Customer Relationships, Pricing, Sales
• The Only Tool You Need to Succeed on TwitterJeremy Brown
  One tool for Twitter stands above the rest, yet everyone already has access to it. In fact, it's right in front of your face every time you're on Twitter. And ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Social Media, Social Networking, Twitter
• Seven Types of Social Media Fans and How to Engage With Them [Infographic]Verónica Jarski
  Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common ...
  Brand Loyalty, Customer Insight, Customer Relationships, Customer Satisfaction, Facebook, Google+, Social Media, Social Networking
• Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason FallsBarry Feldman
  Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. ...
  Community, Customer Engagement, Customer Relationships, Customer Service, Public Relations, Social Media, Social Networking, Twitter