Customer Relationships

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• Four Steps to a Social Media Strategy [Infographic]Dave Calibey, Maura Beaudreault
  Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...
  Brand Awareness, Brand Management, Customer Relationships, Facebook, Google+, Marketing Strategy, Pinterest, Social Media, Social Networking, Twitter
• A Supercharged Sales Force: Power Your Organization Via Mobile Sales Enablement [Infographic]
  Smartphones and tablets are redefining sales because they offer a compelling blend of usability, utility, and innovation that's unachievable with personal computers. In short, mobile enablement can supercharge your sales. ...
  Consumer Electronics, Content, Customer Relationships, Digital Marketing, High-Tech Marketing, Mobile Marketing, Sales, Smartphones, Technology
• The Argument Against 'Do Not Reply'
  "You walk into your local Sprint store to pay your monthly invoice," writes DJ Waldow at Waldow Social. "You [go] to the counter and hand the Sprint employee a check ...
  Customer Engagement, Customer Relationships, Email Marketing
• How to Reactivate Your Lapsed Email SubscribersDenise Keller
  You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid ...
  Customer Behavior, Customer Relationships, Customer Retention, Direct Marketing, Email, Email Hygiene, Email Lists
• Go From Good to Great by Listening to Your CustomersBolivar J. Bueno
  What causes customers to flock to one brand rather than another, even when their offerings aren't substantially different? The ability to listen to customers. But effective listening is not intuitive: ...
  Customer Behavior, Customer Relationships, Personas
• Don't Let Negative Word-of-Mouth Hamper Positive SEO
  "Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
  Customer Relationships, SEO, Social Media, User-Generated Content, Word-of-Mouth
• Riding the iPhone 5 App Marketing Wave [Infographic]
  Some 10 million people will likely end up buying the new iPhone 5 in the 10 days after it hits stores on Sept. 21, 2012, and the iPhone 5's release ...
  Consumer Electronics, Customer Behavior, Customer Loyalty, Customer Relationships, Mobile Marketing, Smartphones, Technology
• How Universities Promote Themselves: Three Tips for Marketers
  This summer, Tom Pick sat in on a number of universities' "sales pitches" to prospective students and their families. As he listened, he began to draw parallels with B2B sales. "One ...
  Customer Acquisition, Customer Relationships, Lead Nurturing, Marketing Strategy
• Six Trends That Are Transforming Retail [Slide Show]Christian Gulliksen
  In a keynote presentation for the Shop.org Merchandising Summit, Rohit Bhargava presented 12 major trends that are set to transform the world of retail. Here are six of them.
  Customer Relationships, Digital Theory, E-Commerce, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Online Marketing, Testimonials
• The 7 Ps of Customer Retention MarketingKarl Wirth
  We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 ...
  Brand Positioning, Customer Relationships, Customer Retention, Marketing Strategy, Positioning, Pricing, Promotions, Value Propositions
• Social Guidelines Worthy of an Olympian
  Social media guidelines are the hallmark, and often the Achilles heel, of a solid social strategy. To be successful, your user guidelines need to be simple and facilitate right social behavior—instead ...
  Customer Relationships, Social Media, User-Generated Content
• The Road to Stellar Customer Experience Is Lined With Engaged EmployeesCarolyn Hall
  Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create ...
  Brand Ambassadors, Customer Experience, Customer Relationships, Customer Service, Management, Public Relations
• Eight Website Super Signals That Increase Brand TrustJeremy Schaedler
  Getting lost down a dark alley in a seedy, unfamiliar part of town is nobody's idea of a good time, so don't make your customers wonder whether they've visited the ...
  Customer Experience, Customer Relationships, Marketing Tips, Public Relations, Small Business, Web Content, Website Design, Websites
• What Skydiving Can Teach You About Content Marketing
  How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons ...
  Content, Content Marketing, Customer Relationships
• Why Being Human Matters in MarketingEmily Eldridge
  Instinct tells us that "humanizing" a brand—connecting it in the consumer's mind with a distinctive personality or an engaging personal narrative—is a good idea. But we don't have to rely ...
  Customer Behavior, Customer Relationships, Nonprofits, Pricing, Research, Social Media, Value Propositions
• Get Started on Your Holiday Marketing Checklist [Infographic]
  As we head toward the Labor Day weekend, you should start planning your marketing campaigns for the holidays. If you procrastinate (or worse, forget to plan for the holidays), you'll ...
  Advertising, Content, Customer Relationships, Email Marketing, Mobile Marketing, Sales and Advertising
• Five Ways to Drive Foot Traffic and Build Relationships With Social MediaSummer Boone
  Although you can use online media to develop relationships, real-world connections are what solidifiy them. Here are five ways social media can support your efforts to increase foot traffic, brand ...
  Community, Customer Engagement, Customer Relationships, Integrated Marketing, Social Media
• Consumers More Willing to Share Info With Retailers Than Social Networks
  Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to ...
  Advertising, Customer Relationships, E-Commerce, Mobile Marketing, Research Summaries, Social Media
• Use Empathetic Marketing to Win Customers
  We're living in an age of post-Recessionary caution. "[T]oday, most consumers have to be careful with their spending and only a strongly demonstrated understanding of their feelings and life/business circumstances ...
  Customer-Centric, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships, Customer Satisfaction
• Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
  Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
  B2B Marketing, Community, Conferences, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events, Webinars