Customer Relationships

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• CMOs Tapping Into Social Data for Consumer Insights
  Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according ...
  Customer Behavior, Customer Relationships, Customer Service, Forecasts, Research Summaries, Social Media, Social Networking, User-Generated Content, Website Design
• Seven Rules to Cultivate Deep Mobile RelationshipsBrent Hieggelke
  For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how ...
  Customer Engagement, Customer Relationships, Direct Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Smartphones, SMS
• Three Unique Ways to Serve Clients Through Social Media
  Social media, with all the opportunities for connection they present, continue to transform the nature of the B2B relationship. As Craig Jamieson puts it in a post at the Maximize Social ...
  Customer Relationships, Customer Service, Social Media, Social Networking
• Social Is Shifting Beyond Marketing
  Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the ...
  Brand Management, Community Management, Customer Loyalty, Customer Relationships, Customer Retention, Digital Theory, Research Summaries, Social Business, Social Media
• Three Ways to Develop Customer Evangelists
  How do we love customer evangelists? Let us count the ways. "Your evangelists are passionate, loyal, and thrilled to recommend you," writes Alex Goldfayn at Mashable. "They are communicators—when it ...
  Customer Engagement, Customer Evangelists, Customer Experience, Customer Loyalty, Customer Relationships
• Five Ways to Deliver a Great Customer Experience
  You might think of customer experience as a synonym for brand positioning or brand experience. But Christine Mauro says it's much, much more. "In reality, customer experience is the result ...
  Customer-Centric, Customer Experience, Customer Relationships, Customer Satisfaction
• Brands Failing to Tap Potential of Social Media
  Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only ...
  Blogging, Content, Content Marketing, Customer Relationships, Facebook, Research Summaries, Social Media, Social Networking, Twitter, Voice of the Customer
• Four Questions B2Bs Need to Ask About Content Marketing [Infographic]Jonathan Gebauer
  ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
  B2B Marketing, Content, Content Marketing, Copywriting, Corporate Blogging, Customer Relationships, Market Research, Marketing Tips, Newsletters, Social Media, Writing
• Five Ways to Market to Gen-YTim Hare
  The consumers of Generation-Y are the next great decision-makers in the consumer world. Fortunately, marketing to Gen-Y is actually not as difficult as you might think. Here are five ways ...
  Customer Relationships, Segmentation, Strategy, Targeting, Word-of-Mouth
• Four Ways to Get Too Much Word-of-Mouth [Slide Show]Christian Gulliksen
  Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your customers singing your praises over and over again, here are ...
  Customer Loyalty, Customer Relationships, Customer Satisfaction, Referrals, Word-of-Mouth
• Online Consumers Favor Public Feedback From Brands
  Online consumers tend to be far more positive about brands that respond to their comments or complaints via public forums or social media channels rather than direct feedback methods such ...
  Customer Relationships, Customer Service, Email, Facebook, Research Summaries, Social Media, Social Networking, User-Generated Content
• Execs Dish on the Growing Importance of 'Social Business'
  Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of ...
  Customer Relationships, Customer Retention, Research Summaries, Social Business, Social Media, Social Networking, Web 2.0
• Four Tips for a Common-Sense Approach to Mobile MarketingJeff Hasen
  Want to enhance your mobile marketing efforts? Rather than undergoing dreaded technical training, apply a common-sense approach to mobile. Learn four practical tips from four marketers in the trenches of ...
  Customer Relationships, Mobile Marketing
• What Exactly Is a 'Social Business'?Gerardo A. Dada
  Here we go again. We have a new buzzword. Social media experts, and many others, are now talking about Social Business. But being a social business is not about having ...
  Customer Engagement, Customer Relationships, Customer Service, Integrated Marketing, Social Business, Social Media
• Go Beyond Basic Local Search: Get Hyper-Local
  "More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—for local information," writes Tom Shapiro in an article at MarketingProfs. "Furthermore, a whopping 83% of local ...
  Advertising, Customer Relationships, Search Engine Marketing
• Four Mistakes That Could Damage Your Online Reputation [Slide Show]Christian Gulliksen
  To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation—and send customers straight to your competitors.
  Brand Management, Customer Relationships, Social Media
• A Zoo Visitor's Guide to Customer Experience and Performance Chain ExcellenceLinda Ireland, Chris LaVictoire Mahai
  If you've ever been to a zoo, you probably used a zoo map during your visit. Those maps provide wonderful visual cues to the customer-experience and performance-chain lessons we can ...
  Customer Experience, Customer Relationships, Marketing Operations
• How Well Do You Know Your Customers?
  You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So ...
  Customer Behavior, Customer-Centric, Customer Experience, Customer Relationships
• The Four Doors to Loyalty: Your Welcome Mat to Customer IntimacyBryan Pearson
  Sure, you have customers. But are they loyal to you? Learn four things you need to know about your customers to inspire their loyalty.
  Customer Behavior, Customer Loyalty, Customer Relationships
• What Content Marketers Can Learn From Legendary Rock Bands
  What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference—besides the ...
  Content, Content Marketing, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Relationships