Customer Relationships

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• 'Customer Experience' Is the Catchphrase for 2012Christine Mauro
  Customer experience is about meeting customer needs, aligning touch points, and creating relationships. Learn customer experience basics—and how to create an enriched customer experience that gets results.
  Customer Experience, Customer Loyalty, Customer Relationships, Marketing Strategy
• The Importance of 'Free'
  When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out ...
  Customer Behavior, Customer Relationships, E-Commerce, Pricing
• Social Media Is Not Social CRM, but It Can Be With These Five StepsPatrick Dorsey
  Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to ...
  CRM, Customer Relationships, Social Media
• Getting Customers to Talk About Your Product BEFORE They Get It
  "One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Landing Pages, Social Media, Twitter
• Four Steps to Take When You Lose a Big Client
  Sometimes rotten things happen to good B2B companies—such as when a major client drops you during an economic downturn. (Sound familiar?) But every crisis carries a few good lessons with it, ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Customer Retention, Customer Satisfaction
• Pinterest and Copyright: Lessons in Life and LawKerry O'Shea Gorgone
  Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how ...
  Brand Loyalty, Content Marketing, Customer Relationships, Pinterest, Social Media
• How to Get the Best Deal From Your Participation in Local Deals
  "Local deals. Daily deals. Group-buying deals," writes Amy Fowler at MarketingProfs. "Call them what you will, but they're all the same thing: a very expensive form of marketing that can ...
  Customer Relationships, Local Marketing, Promotions, Social Media, Testimonials
• How Two Brands Found Their Social Voice
  You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
  Branding, Customer Relationships, Social Media
• Why a Silent Customer Can Be Deadly
  Never assume a customer who doesn't complain is a happy customer. According to a Bain & Company survey, major companies typically lose half of their customers over a five-year ...
  Customer Engagement, Customer Relationships, Customer Satisfaction, Sales
• Forrester: 'Customer Experience' Roles Gaining Popularity
  Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the ...
  Customer Experience, Customer Relationships, Management, Research Summaries
• Four Ways Small Businesses Can Make a Big Email Splash
  "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  Customer Relationships, Email Campaigns, Email Marketing, Small Business
• Seven Tips for Forging an Appropriate Online ApologyDenise Keller
  Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are ...
  Customer Relationships, Email Marketing, Marketing Tips, Small Business, Social Media
• Top 12 Customer Loyalty Trends for 2012 [Slide Show]
  Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be ...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Digital Theory
• Four Reasons Haters Are Good for Your Company
  Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  Branding, Customer Behavior, Customer Relationships, Social Media
• Six Steps for Rebuilding Your Brand After a CrisisLarry Berg
  It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and ...
  Brand Equity, Customer Relationships, Digital Marketing, Marketing Strategy, Personalization
• How to Nurture Brand Advocates and Keep Them Loyal
  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  Brand Ambassadors, Customer Engagement, Customer Relationships, Twitter
• 'Tis the Season to Be Grateful: Five Thank-You Email Triggers
  It's the time of the year when businesses need to say "Thank you!" to their customers during the holiday season. And what better way than event-driven email campaigns that show ...
  Customer Relationships, Email Campaigns, Email Marketing
• Four Ways to Treat Your Email Subscribers Like Friends
  According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family ...
  Customer Relationships, Email Marketing, Marketing Tips, Writing
• Five Ways Your Loyalty Program Can Deliver the 'Wow' FactorFred Thompson
  To deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key ...
  Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Smarter
• The Customer Is Always Right -- Except When He Isn't
  We say the customer is always right. But what happens when bad customers co-opt the adage to justify their bad behavior? At least one company "fires" them—to the delight of ...
  Customer Behavior, Customer Relationships, Humor