Customer Relationships

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• Humanize Your Email Marketing With a Well-Timed Thank YouKaren Talavera
  If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the ...
  Brand Equity, Customer Loyalty, Customer Relationships, Email Marketing, Marketing Tips
• Seven Principles for Social Success and the Companies Already Getting Them RightBarry Libert
  Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve ...
  Collaboration, Community, Customer Engagement, Customer Relationships, Social Networking
• How to Fire a Bad Customer
  When you're trying to hold on to every last customer, you might not realize that some of them are doing your company more harm than good. "One thing most business ...
  Customer Engagement, Customer Relationships, Small Business
• What to Do Today, This Week, This Month to Boost Your Client List
  Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
  B2B Marketing, Customer Relationships, Email Marketing, Promotions, Sales
• Five-Star Books: Content Rules by Ann Handley and C.C. ChapmanRoy Young
  If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of ...
  Content, Customer Engagement, Customer Relationships, Marketing Tips, Social Media
• Five Tips for Turning a B2B Purchase Into a Relationship
  "There is a saying in sales that you should never sell past the sale," writes Jim Logan in a recent post at Saleskick. "In other words, when someone decides to ...
  B2B Marketing, Customer Relationships, Sales
• How Vulnerable Are You to Customer Defection?Laura Patterson
  Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
  CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
• Harnessing the Mobile Web: Three Strategy Considerations
  Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for ...
  Customer Relationships, Marketing Strategy, Mobile Marketing, Social Media
• Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)Sean Howard
  If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? ...
  CRM, Customer Relationships, Marketing Tips, Measurement, Social Media
• Keys to Successful Social Media Monitoring in 2011
  We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring ...
  Customer Relationships, Market Research, Marketing Tips, Social Media
• Five Relationship Blunders to Avoid in Your Sales and MarketingKathy Sacks
  With Valentine's Day here, I'm reminded that marketing is like dating. You have to attract leads and differentiate yourself from the competition. Steer clear of these five mistakes, and build ...
  Customer Relationships, Email Marketing, Lead Generation, Marketing Tips, Sales, Testing, Thought Leadership
• Many Brands Don't Track Social Media Conversations
  Despite anticipated increases in 2011 digital and social marketing budgets, only 30.0% of marketers say they have a strong understanding of social media conversations happening around their brands, according to ...
  Brand Equity, Customer Relationships, Marketing Budgets, Research Summaries, Social Media
• Why Your Customers Might Want You to Just Shut Up
  Quick quiz: Have you ever walked into an airport, noticed that there is nobody in line at the check-in counter and still made a bee-line for the self-service kiosk? Better ...
  Customer Behavior, Customer Relationships, Customer Service
• Customer Experience Leadership Survival Guide, Part 1Jeanne Bliss
  To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes ...
  Community, Customer-Centric, Customer Experience, Customer Relationships, Customer Service, Management
• Three Deadly Mistakes Email Marketers Make
  In a post at the Email Marketing Reports blog, Mark Brownlow examines mistaken assumptions that can seriously damage the long-term success of an email program. Our basic beliefs about how ...
  Customer Relationships, Email Marketing, Marketing Tips
• Why Amazon Doesn't Understand Social CommerceLeigh Duncan-Durst
  Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear ...
  Blogging, Customer Engagement, Customer Relationships, E-Commerce, Social Media, Word-of-Mouth
• Six Steps to Improve Customer RetentionChintan Bharwada
  Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution will fall flat in the absence of value. To succeed, ...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
• Bring Your Fans Home: How to Capitalize on Facebook FatigueJessica Shieh
  Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should ...
  Advertising, Customer Relationships, Facebook, Personalization, Social Media, Web Content
• Four B2B Marketing Engines to Fire Up Right Now
  In a recent post at the Reputation to Revenue blog, Rob Leavitt questions the value of B2B firms' putting so much energy into "advertising and collateral"—and stresses the need for ...
  B2B Marketing, Content Marketing, Customer Relationships, Social Media
• Four Ways to Impress Customers With Social Responsibility
  "It's a global trend," writes Geri Stengel at MarketingProfs. "Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises." So how ...
  Customer Relationships, Marketing Tips, Small Business