Customer Relationships

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• I Don't Care What You Think, I Call a Do-Over
  It's going to happen sooner or later—a misprint will offer your product or service for a ridiculously low price that's too good to be true. Not long ago, writes Jackie ...
  Customer Relationships, Small Business, Twitter, Word-of-Mouth
• How Do You Measure Your Social Efforts?
  How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
  Benchmarking, Brand Loyalty, Customer Relationships, Measurement, Social Media, Testing, Web Analytics
• A Match Made in E-Heaven: Twitter and Email
  While vigorous debate continues over Twitter's real business value—and its long-term viability—high-tech executives and marketers are experimenting with Twitter today, using it to nurture relationships and improve their visibility by ...
  Customer Relationships, Email Marketing, High-Tech Marketing, Marketing Smarter, Sales, Twitter
• Use Surveys to Get Close to Your CustomersJohn Wechsler
  We all know that it costs less to keep a current customer than it does to acquire a new one. As budgets continue to be pinched and resources diminish, businesses ...
  Customer Relationships, Marketing Budgets, Marketing Tips, Surveys, Writing Whitepapers
• Segment Email and Social Networks for a Vitamin-Power BoostStephanie Miller
  Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.
  Customer Relationships, Email Lists, Email Marketing, Facebook, Segmentation, Social Networking
• Software Sales: How to Do More With LessTim Keyes
  "Do more with less." That is the challenge for software marketers today: to get better results from their marketing programs on increasingly smaller budgets. It's important for software marketers to analyze ...
  Collaboration, Customer Relationships, Marketing Tips, Measurement, Product Marketing, ROI, Sales
• Beware the Two-Edged Sword
  "The [customer-relationship] sword has two edges," warns Jim Novo in a recent post at Marketing Productivity Blog. According to Novo, relationship marketing creates higher expectations in customers who engage: "If ...
  Copywriting, Customer Behavior, Customer Engagement, Customer Relationships, Landing Pages
• Four Customer-Centricity Best-Practices and Three Customer-Value Metrics for Customer-Relationship SuccessLaura Patterson
  Changes in the way customers receive and process information via social-networking sites, mobile phones, and the Internet, combined with shrinking margins, deteriorating customer loyalty, and increased demand for marketing accountability, ...
  Customer Acquisition, Customer-Centric, Customer Relationships, Customer Retention, Metrics, Social Networking
• Green Marketing Claims: Whom Do You Trust?Jacquelyn A. Ottman
  Deservedly or not, industry these days is accused incessantly of greenwashing. It's not surprising, for several reasons, that industry isn't trusted to make truthful green marketing claims and provide information that ...
  Community, Customer Relationships, Green Marketing, Marketing Challenges, Word-of-Mouth
• What's the Biggest Untapped Opportunity for B2B Marketers?
  How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"
  B2B Marketing, Channel Marketing, Customer Relationships, Interactive Marketing, Marketing Strategy, Podcasting, ROI, Social Media, Targeting, White Papers
• Get Lost
  June is a hectic month for bike shops, says Seth Godin in a post at his blog. "If you bring your bike in for a tune up, it will cost ...
  Customer Relationships, Customer Service, Pricing, Small Business
• Case Study as Mirror: Reflect Your Audience's Concerns
  Imagine this scenario: Your engineering team is about to close out a flawlessly executed systems job, and your customer is thrilled because the solution is already performing beyond expectations. ...
  Case Studies, Customer Relationships, High-Tech Marketing
• The Times They Are A-Changin'—Better Prepare
  There's something in the air. There are small and (dare we say) consistent signs that that the economic crisis has begun to level off. Many companies, while still implementing cost-cutting ...
  Customer-Centric, Customer Relationships, High-Tech Marketing
• Case Study: Reviving the Dead List to Grow Email RevenuesKimberly Smith
  All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you ...
• Barry Schwartz: Practical Wisdom as a Business Tool
  At the MarketingProfs B2B Forum earlier this month, keynote Barry Schwartz, a psychologist and author, explained the concept of Practical Wisdom: the idea that individuals can (and should) hone their ...
  Customer Behavior, Customer Engagement, Customer Experience, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Videos, YouTube
• Sign Me Up!
  If you want to improve your online-conversion rate, says Amy Gesenhues in an article at MarketingProfs, you should probably take a look at your registration page. There are several reasons ...
  Customer Experience, Customer Relationships, Small Business, Website Design
• The Sweet Sound of the B2B Tweet
  Unsure of the worth of a B2B tweet? That's not surprising. After all, the Twitter rage is much more of a B2C social media thing, right? Well, not according to ...
  B2B Marketing, Customer Relationships, Social Media, Twitter
• Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1Shaun Ryan
  If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing ...
  Branding, Customer Relationships, E-Commerce, Email Lists, Keywords, Online Marketing, ROI, Websites
• Tell Your Own Story
  Gary Vaynerchuk calls 'em like he sees 'em. And the irrepressible advocate for social media took to his website to ask why so many companies prepare for anticipated criticism with ...
  Customer Relationships, Customer Satisfaction, Marketing Inspiration, Social Media, Video Blogs, Websites
• Marketing Addictionary: 'Badvocate'
  Badvocate: (noun): People who passionately criticize or detract from companies, brands, or products.
  Ad Copy, Creativity, Customer Behavior, Customer Experience, Customer Relationships, Customer Satisfaction, Writing