Digital Marketing

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• The State of Email Marketing by IndustryAyaz Nanji
  Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical?
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Content Marketing Trends in 2016 [Infographic]Verónica Jarski
  As technology brings changes in how users consume content, publishers also need to adapt to those trends. Here's a look at the top trends in 2016.
  AI, Content, Content Marketing, Content Strategy, Digital Marketing, Social Media
• #SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's RoundupChristian Neri
  Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Lead Generation, Local Marketing, Location-Based Marketing, Measurement, Mobile Marketing, Pinterest, Presentations, SMS, Snapchat, Social Media, SocialSkim
• #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's RoundupChristian Neri
  Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Five Twitter Mantras: How Not to Be Unenlightened on Social MediaEd Morgan
  Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. ...
  Brand Positioning, Content, Digital Marketing, Engagement, Positioning, Social Media, Twitter, Web Content
• Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives RevenueJoshua Reynolds
  This year, expect an accelerated maturation of marketing analytics. Here's a look at the hottest marketing analytics trends.
  Data, Digital Marketing, Measurement, Metrics, Web Analytics
• Four Crucial Things You Need to Be Doing for Search MarketingMike Neumeier
  Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following.
  Collaboration, Digital Marketing, Google, Keywords, Search Engine Marketing, Search Engines, Websites
• What Marketers Need to Know About Snapchat [Infographic]Verónica Jarski
  Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers consider having a strategy for this video messaging app?
  Customer Behavior, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, Snapchat
• #SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• The Most Followed, and Talked About, NFL Teams on TwitterAyaz Nanji
  The Carolina Panthers had a breakout year both on the field and on Twitter, according to a recent report from Union Metrics.
  Digital Marketing, Research Summaries, Social Media, Social Networking, Twitter
• What Motivates Consumers to Share Videos Made by Brands?Ayaz Nanji
  An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a ...
  Customer Behavior, Digital Marketing, Research Summaries, Social Media, Survey Data, Videos
• Tame the Multichannel Marketing HydraOr Shani
  Digital marketing has become an eight-armed hydra of marketing channels, wreaking havoc on budgets, content, and customer relationships.
  AI, Brand Management, Channel Marketing, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy
• Eye-Tracking Study: How Consumers View Display AdsAyaz Nanji
  Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Research Summaries, Websites
• Make Customers the Center of Your Omnichannel StrategyJane Hiscock
  Don't obsessively focus on your marketing channels. Doing so prevents you from focusing on what's most important—your customers' needs.
  Customer Behavior, Customer-Centric, Customer Experience, Digital Marketing, Marketing Challenges, Marketing Strategy
• #SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus More Stories in This Week's RoundupChristian Neri
  This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Imitating Mother Nature: The Four Seasons of Business GrowthParker Lee
  Let your business growth follow the nature cycle of life... and watch your business flourish.
  Digital Marketing, Marketing Challenges, Marketing Planning, Marketing Plans, Marketing Strategy
• A Legal FAQ for Online Retailers and MarketersDaniel R. Warner
  Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.
  B2C, Digital Marketing, Mobile Marketing, Online Marketing, Retail Marketing, Testimonials, User-Generated Content
• #SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's RoundupAngela Natividad
  This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Videos, Web Browsers, Web Content
• Valentine's Day Online Search Trends: Most Popular Gifts and DatesAyaz Nanji
  The volume of online searches related to Valentine's Day gifts starts to rise slowly at the end of January and spikes during the first two weeks of February, according to ...
  Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines
• In What Situations Are Americans Willing to Share Personal Information? [Infographic]Ayaz Nanji
  Under various circumstances, many Americans would share personal information or permit surveillance in return for getting something of perceived value, according to a recent report from the Pew Research Center.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data