E-Commerce

Topics » Articles » E-Commerce

• Five Tactics to Make Your Emails More InterestingBlaise Lucey
  What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions?
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Local Marketing, Mobile Marketing, Retail Marketing, Social Media
• How Consumers Use Tech to Shop at Home and in StoresAyaz Nanji
  Some 58% of consumers in the United States say they have shopped online while watching TV, according to a recent report from Blackhawk Engagement Solutions.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data, Technology
• Seven Tips to Optimally Organize Your Pricing Page for ConversionsDimitar Stojanov
  You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.
  Customer Behavior, E-Commerce, Landing Pages, Pricing, Product Marketing, Retail Marketing, Services Marketing, Testimonials, Website Design, Websites, Writing
• Three Common Mistakes Mobile App Marketers Make, and How to Fix ThemAlon Even
  How mobile app makers and marketers learn from their peers' mistakes is what empowers them to create an app that engages users. So let's take a look at three common ...
  Customer Acquisition, Customer Experience, E-Commerce, Measurement, Mobile Marketing, Retail Marketing
• Five Things You Should Be Doing With Your Site Search (but Probably Aren't)Kurt Heinemann
  When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.
  B2C, Customer Acquisition, Digital Marketing, E-Commerce, Mobile Marketing, Product Marketing, Publishing, Retail Marketing, Search Engines, Websites
• #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; ...
  Advertising, Blogging, Career Management, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Four Ways a Cross-Channel Identity Helps Your Bottom LineMarc Kiven
  Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction.
  Channel Marketing, Customer Behavior, Customer Insight, Customer Loyalty, Data, Digital Marketing, E-Commerce, Multichannel Marketing, Retail Marketing, ROI
• Three SEO Pitfalls That Will Wreck Your WebsiteBrad Shorr
  Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due ...
  Content, Copywriting, E-Commerce, Keywords, Landing Pages, Lead Generation, Links, Search Engine Marketing, SEO, Websites
• #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s RoundupAngela Natividad
  Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay ...
  Advertising, Content, Content Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Retail Marketing, SlideShare, Social Media, Social Networking, SocialSkim
• Five Ways to Use Location-Based Marketing Right NowJD Nyland
  Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users.
  Content, Customer Engagement, Customer Loyalty, E-Commerce, Local Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing
• #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's RoundupAngela Natividad
  This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that ...
  Advertising, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google Analytics, Instagram, Marketing Strategy, Metrics, Millennials, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Web Analytics
• What Dads Want (and Don't Want) for Father's DayAyaz Nanji
  Dads want sentimental gifts, such as handwritten cards from their kids, this Father’s Day, according to a recent report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• #SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Retail Marketing, Small Business, SMBs, Social Analytics, Social Media, SocialSkim, Twitter, Vine
• The State of Online Shopping in 2015Ayaz Nanji
  Some 68% of US consumers say they shop online at least once per month, up from 62% a year ago, according to a recent report from Walker Sands.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)Rohan Ayyar
  Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, ...
  Advertising, B2C, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)Rohan Ayyar
  Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what ...
  Advertising, B2C, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which ...
  Advertising, Content, Customer Acquisition, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Google+, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Sales, SMS, Social Analytics, Social Media, Social Networking, SocialSkim, Tradeshows/Events
• The Seven Most Efficient Marketing Techniques for Growing an E-Commerce BusinessCatalin Zorzini
  Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to ...
  B2C, Blogging, Content, Customer Service, E-Commerce, Email Marketing, Retail Marketing, Social Media, Website Design, Websites
• Seven Marketing Mistakes That Cause Chargebacks and Profit LossJessica Velasco
  Marketing is supposed to make—not cause you to lose—money. But if you aren't careful, simple flaws in your marketing and website can lead to chargebacks. And nothing can drain profits ...
  Content, E-Commerce, Product Marketing, Retail Marketing, Social Listening, Social Media, Website Design, Websites
• Experimentation as a Mindset: The Key to a Culture of OptimizationKim Ann King
  To find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing and analytics teams but also your product marketing, user experience, and development teams.
  Customer Experience, E-Commerce, Management, Measurement, Mobile Marketing, Testing, Web Content, Website Design, Websites