Email Marketing

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• A Cautionary Tale: Four Pitching No-Nos [Slide Show]Christian Gulliksen
  If you regularly pitch story ideas to influential bloggers, you know there's a right way to do it—and a very wrong way to do it. Consider what happened when a ...
  Blogging, Email Marketing, Public Relations, Writing
• Five Tactics to Energize Your Startup's Email Campaigns [Slide Show]Yo Noguchi
  Email campaigns are one of the most essential components of a startup's marketing strategy. They can build customer trust and establish you as an expert in your field. Energize your ...
  Content, Email Campaigns, Email Marketing, Marketing Strategy
• How to Keep the Subscribers You Already Have
  The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won ...
  Content, Customer Engagement, Customer Experience, Email Marketing
• What Your Content Marketing Can Learn From Email
  Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog ...
  Blogging, Content, Content Marketing, Email Marketing, Marketing Smarter
• The Hazards of a 'Bad News' Email Subject Line
  There's a good chance you've gotten email with the phrase "bad news" in the subject line.  "It has been used by a number of Internet marketers to increase response rates, notably ...
  Copywriting, Customer Behavior, Email Marketing, Email Subject Lines
• Don't Let Google+ Catch You by Surprise
  This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  Community, Email Marketing, Google, Google+, Marketing Strategy, Social Networking
• Three Lead Nurturing Email Tips From MarketingProfs
  If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom ...
  B2B Marketing, Email Marketing, Lead Nurturing, Marketing Strategy
• Keeping Score: Make Tracking Stats Fun With GamificationAndy Crestodina
  Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email ...
  Customer Behavior, Email Marketing, Gamification, Marketing Analytics, Metrics, SEO, Social Media
• Deliverability Still a Problem for Email Marketers
  Some 81% of all permission-based commercial emails worldwide were delivered straight to recipients' inboxes in the first half of 2011, while the balance of messages fell prey to spam or ...
  Email Deliverability, Email Marketing, Permission Email Marketing, Research Summaries
• What's Wrong With Your Email: A Second Look at Proven Attention GrabbersOlga Taylor
  When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation ...
  B2B Marketing, Copywriting, Email Marketing, Email Subject Lines, Spam
• Avoid Spam Filters: 10 Tips for Surefire Email Deliverability [Slide Show]Maciej Ossowski
  Don't fall victim to spam filters. Research has shown that one out of every six marketing emails never reaches the inbox because it is mistakenly blocked. Avoid deliverability problems by ...
  Email Deliverability, Email Marketing, Email Service Providers, Marketing Tips, Spam
• Email Performance Steady in 2Q11, Volumes Up Slightly
  Email campaign performance improved slightly in the second quarter of 2011: Open rates grew 0.4% over levels recorded one year earlier, while click rates were virtually unchanged, and roughly in ...
  Email Marketing, PPC Campaigns, Research Summaries
• Email Creative: Standing Out From the CrowdKaren Talavera
  With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The second half of that battle is standing out from the ...
  Copywriting, Creativity, Email Marketing, Email Subject Lines, Marketing Tips
• Social Media, Gaming, Email Top Online Destinations
  Social networks and blogs now reach 80% of online adults in the US and together account for nearly one-quarter (22.5%) of the time Americans spend online, according to a report ...
  Email Marketing, Nielsen Data, Research Summaries, Social Media
• Five Tips for Creating Emails That Subscribers Want to Share
  When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at ...
  Email Marketing, Marketing Tips, Social Media
• SMS Marketing: How to Harvest Your Customers' Mobile DetailsBill Hilton
  SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open ...
  Customer Relationships, Email Marketing, Marketing Strategy, Mobile Marketing, SMS
• Four Ways to Remove Attention Barriers From Email Campaigns
  "People have limited attention to spare," writes Mark Brownlow at Email Marketing Reports. "They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something ...
  Creativity, Customer Engagement, Email Marketing, Marketing Smarter
• Forrester: Interactive Spending to Reach $76.6B by 2016
  US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, ...
  Advertising, Email Marketing, Interactive Marketing, Mobile Marketing, Research Summaries, Social Media
• Five Email Design Must-Haves
  The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent ...
  Copywriting, Email Marketing, Marketing Tips
• What Your Email Campaign Can Learn From Direct Mail
  "Though direct mail certainly isn't as popular or as effective as it once was, email marketers can apply many of the theories used for direct mail campaigns to increase the ...
  Creativity, Direct Marketing, Email Marketing