Influencer Marketing

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• #SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This WeekChristian Neri
  Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; ...
  Advertising, Content, Customer Engagement, Customer Service, Facebook, Influencer Marketing, Instagram, LinkedIn, Mobile Marketing, Pinterest, Sales and Advertising, Snapchat, Social Media, SocialSkim, Twitter, Vine
• The Top 20 Content Marketing Influencers of 2016Ayaz Nanji
  Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?
  Content, Content Marketing, Influencer Marketing, Research Summaries, Social Media, Social Networking
• Trick or Treat Your Way Into Halloween Sales [Infographic]Verónica Jarski
  A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next ...
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Influencer Marketing, Mobile Marketing, Smartphones, Social Media
• How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and InfluencersJane Hiscock
  A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer ...
  Channel Marketing, Chief Marketing Officer, Collaboration, Customer-Centric, Customer Relationships, Influencer Marketing, Management, Marketing Strategy, Strategy
• #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This WeekChristian Neri
  Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter, YouTube
• Forget the Celebs, Reach Out to Hyperlocal Influencers InsteadSarah Clark
  Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers will prefer them, too.)
  Customer Engagement, Influencer Marketing, Marketing Strategy, Social Media, Testimonials, Word-of-Mouth
• #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This WeekChristian Neri
  Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Three Tips for Building Internal Support for Influencer MarketingTodd Cameron
  No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it ...
  Content, Content Marketing, Content Strategy, Influencer Marketing, Marketing Strategy, Public Relations
• Build Social Relationships With Influencer Marketing [Infographic]Verónica Jarski
  Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know.
  Brand Ambassadors, Customer Acquisition, Customer Relationships, Digital Marketing, Influencer Marketing, Social Media, Social Networking, User-Generated Content, Word-of-Mouth
• Influencer Marketing May Be the Antidote to Ad BlockingEric Dahan
  Audiences can block and skip ads, but they can't block content from people they follow on social media. So, is influencer marketing the solution to the ad-blocking problem?
  Ad Copy, Advertising, Customer Communications, Customer Engagement, Influencer Marketing, Mobile Marketing, Social Media
• Seven Tips for Generating Social Content Through InfluencersJessica King
  Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
  Advertising, Blogging, Content, Content Strategy, Influencer Marketing, Social Media, Vine
• Influencer Marketplaces: Your Beeline to Bloggers for Product Reviews (and Not Just)Barry Feldman
  You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in ...
  Advertising, B2C, Blogging, Brand Management, Content, Influencer Marketing, Online Marketing, Product Marketing, Public Relations, Retail Marketing, Social Media
• How to Build an Influencer Marketing StrategyAndrew Cravenho
  By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.
  Collaboration, Customer Behavior, Customer Relationships, Influencer Marketing, Lead Generation, Marketing Strategy, Online Marketing, Social Networking, Word-of-Mouth