Integrated Marketing

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• Five Impacts of Facebook's Open Graph on Marketers in 2013Brad Klaus
  Facebook's Open Graph is a formidable force that is changing the way brands and consumers interact. As 2013 approaches, more brands will try to quantify the ROI of their Facebook ...
  Advertising, Customer Relationships, Demographics, Facebook, Integrated Marketing, Promotions, Social Media
• PPC and Retargeting: Cross-Channel Marketing That Gets ResultsCaroline Watts
  Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond ...
  Advertising, Brand Awareness, Integrated Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• Five Ways to Drive Foot Traffic and Build Relationships With Social MediaSummer Boone
  Although you can use online media to develop relationships, real-world connections are what solidifiy them. Here are five ways social media can support your efforts to increase foot traffic, brand ...
  Community, Customer Engagement, Customer Relationships, Integrated Marketing, Social Media
• Brands Derive Tactical and Strategic Gains From Integrated Marketing
  Marketers who have adopted multichannel marketing practices are reporting solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted ...
  Customer Engagement, Customer Satisfaction, Integrated Marketing, Research Summaries, Sales, Technology, Websites
• Why You Should Integrate Online Marketing and Direct MailJoy Gendusa
  It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business's marketing plan, but that just isn't the case. Could ...
  Direct Marketing, Email Marketing, Google, Integrated Marketing, Landing Pages, Online Marketing, Print Collateral
• Are You Ready for the Brave New World of Converged Media? [Slide Show]Christian Gulliksen
  We marketers often place media in three categories: paid, owned, and earned. But customers tend to ignore such distinctions. They're looking for the "right" media. How do you give them ...
  Advertising, Content Marketing, Customer Behavior, Digital Theory, Integrated Marketing, Marketing Strategy, Public Relations, Websites, White Papers
• What Exactly Is a 'Social Business'?Gerardo A. Dada
  Here we go again. We have a new buzzword. Social media experts, and many others, are now talking about Social Business. But being a social business is not about having ...
  Customer Engagement, Customer Relationships, Customer Service, Integrated Marketing, Social Business, Social Media
• Want Real Business Results From Facebook? Run a Social CampaignMark Schmulen
  To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook ...
  Content Marketing, Email, Facebook, Integrated Marketing, Marketing Strategy, Social Media
• Social Media and SEO Integrated via New PlatformElaine Fogel
  To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and ...
  Integrated Marketing, Search Engine Marketing, SEO, Social Business, Social Media
• Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email
  Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize ...
  Digital Marketing, Email, Email Marketing, Integrated Marketing, Mobile Marketing, Social Media