Marketing Strategy

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• Requiem for a Lead: How to Focus on the Most Important KPIGabe Rogol
  As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is ...
  B2B Marketing, Customer Acquisition, Lead Generation, Lead Quality, Marketing Strategy, Sales
• Best-Practices for Selecting Content Marketing SoftwareAyaz Nanji
  Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?
  Content Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• How All the Cool Kids Are Using Social Media to Achieve Business GoalsPhilip Paranicas
  Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the ...
  Content, Customer Engagement, Customer Insight, Customer Service, Marketing Strategy, Sales, Social Media, Thought Leadership
• Why Marketing Should Contribute to Sales ExecutionChristopher Faust
  Marketing teams need to create and serve up the most relevant and buyer-aligned information, so Sales can present greater value and differentiate solutions. Here's why.
  Customer Engagement, Marketing Strategy, Sales, Thought Leadership
• What to Consider Before You Use Mobile Marketing in Emerging MarketsVasileios Tziokas
  Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors.
  Ad Copy, Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Mobile Marketing, Smartphones
• Want Big Data to Work for Your Marketing? Team Up With ITMark Floisand
  Big Data can lead marketers to see their customers as data points or overthink incongruous reports extracted from siloed databases. To truly make Big Data work for them, marketers need ...
  Big Data, Collaboration, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Sales and Advertising
• What Marketing Is Now Really All AboutJason Thibeault
  I've been hearing a lot about how the old way of doing marketing—talking "at" customers—doesn't work anymore. But is that really the case? And if so, what does work nowadays?
  Content, Content Strategy, Customer Engagement, Customer Relationships, Marketing Strategy
• Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized OpportunityCatherine Dickinson
  Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?
  Consumer Electronics, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Smartphones, Social Media
• How to Bulk Up Your Referral Program [Infographic]Chris Duskin
  How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
  Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Promotions, Referrals, Social Media
• What Nonprofit Crowdfunding Can Learn From Digital MarketingRob Wu
  Planning a crowdfunding campaign? Don't stick just to traditional forms of nonprofit fundraising. Instead, use these four elements from digital marketing to boost your campaign.
  Content, Digital Marketing, High-Tech Marketing, Marketing Strategy, Nonprofits, Strategy
• Localize Marketing Campaigns to Get ROI on Global EventsLiz Elting
  Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by ...
  International Marketing, Local Marketing, Marketing Strategy, Tradeshows/Events, Web Content, Web Copy, Websites
• How the Information Age Killed Public Relations... and What You Can Do About ItLisa Calhoun
  The original flavor of PR is dying, and we're in the process of watching a whole new era of marketing rise from the ashes.
  Customer Behavior, Customer Communications, Digital Theory, Engagement, Marketing Strategy, Public Relations
• The Top-Rated Marketing Automation ProductsAyaz Nanji
  What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
  Email Marketing, Integrated Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Research Summaries, Small Business, Technology
• Five Steps to Effective and Affordable Small Business Content MarketingKristen Hicks
  If you approach content marketing thoughtfully and strategically, you can find ways to get more for less.
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Customer Retention, Hiring Outside Resources, Marketing Strategy, Small Business, Web Content, Writing
• 34% of Marketers Did Not Have a Documented Plan Last YearAyaz Nanji
  Just over one-third of marketers did not have a documented marketing plan last year, according to a recent report from Marketo.
  Email, Email Marketing, Marketing Automation, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data
• Four Proven Tips for Being Heard Amid the Social Media RoarJordan Slabaugh
  Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world.
  Brand Awareness, Brand Management, Branding, Content, Creativity, Customer Engagement, Facebook, Marketing Strategy, Social Media, YouTube
• Small Businesses Focused on Existing Customers in 2014Ayaz Nanji
  Most small businesses (62%) plan to spend the majority of their 2014 annual marketing budget on retaining existing customers rather than trying to acquire new ones, according to a recent report ...
  Customer Retention, Marketing Strategy, Research Summaries, SMBs, Survey Data
• Native Advertising Won't Boost Sales, Influencers WillSusan Frech
  Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness ...
  Advertising, Brand Ambassadors, Customer Engagement, Customer Evangelists, Digital Marketing, Marketing Strategy, Social Media, Social Networking
• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2James George
  Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.
  B2C, Brand Awareness, Brand Loyalty, Customer Experience, Customer Loyalty, Management, Marketing Planning, Marketing Strategy, Positioning, Product Management, Product Marketing, Retail Marketing, Strategy, Value Propositions
• Why Businesses Need to Embrace Content Consumption MonitoringErik Matlick
  Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
  B2B Marketing, Business Intelligence, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Insight, Customer Relationships, Customer Service, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising