Marketing Strategy

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• 10 Email Marketing Best-Practices [Infographic]Verónica Jarski
  Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
  B2B Marketing, Content, Creativity, Customer Engagement, Customer Insight, Digital Marketing, Email, Email Marketing, Email Subject Lines, Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips, Writing
• Content Management Essentials: Strategy and ReuseFord Kanzler
  Content development has many facets. Two that are often ignored are content strategy and the reuse of content.
  Content, Content Marketing, Inbound Marketing, Marketing Strategy, Thought Leadership, Web Content
• #SocialSkim: Facebook and Oculus, Twitter Photo Tagging and Collages, The Office Time MachineAngela Natividad
  Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter
• Four Tips for Conducting Your Own Restaurant MarketingGuy Holmes
  In today's competitive restaurant market, having great food and service is no longer enough: You also need great marketing. Here are four tips to make sure the time you spend ...
  B2C, Email, Email Lists, Local Marketing, Marketing Strategy, Small Business
• How Loyal Are Millennials to Brands?Ayaz Nanji
  Some 64% of Millennials say they feel at least as much brand loyalty to their favorite brands as their parents do to their own favorite brands, according to a recent ...
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Demographics, Marketing Strategy, Research Summaries, Survey Data
• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1James George
  No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed.
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Positioning, Product Management
• Unleash the Superpowers of Employee Advocates [Infographic]Verónica Jarski
  Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.
  Brand Ambassadors, Brand Awareness, Brand Management, Branding, Content, Customer Engagement, Customer Insight, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Marketing Strategy, ROI, Sales and Advertising, Social Media, Social Networking, Twitter
• Automate the Best-Practices of Sales Reps to Drive ReferralsRichard Beedon
  Today's technology can help large brands automate the best-practices of sales reps and institutionalize the process of generating referrals.
  Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Referrals, Sales, Word-of-Mouth
• #SocialSkim: Facebook's Mobile TED Coup, a Smart LinkedIn Collaboration, More!Angela Natividad
  Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• Growth-Hack Your Business With $0Chris Kilbourn
  Budgets are marketing's biggest myth. If you're running your marketing programs right, your budget shouldn't even matter. It should be uncapped. Get started immediately with the following four critical tips.
  Customer Acquisition, Customer Insight, Customer Relationships, Digital Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Websites
• Content Marketing for the Customer-Focused MarketerDonna Pahel
  Most marketers know that the right marketing mix is crucial to success. But many fail to keep adapting the mix and focusing on their customers want and when they want ...
  Content, Content Marketing, Customer-Centric, Customer Relationships, Digital Marketing, Marketing Strategy
• How to Create a Great Mobile App [Infographic]Verónica Jarski
  As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create ...
  Consumer Electronics, Content, Content Strategy, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Technology
• Three Things Digital-Savvy CMOs Are Doing DifferentAyaz Nanji
  Digital-savvy CMOs are excelling in three core areas: using data analytics; establishing strong relationships with consumers via digital channels; and integrating new technologies into their enterprises smartly and efficiently.
  Big Data, Chief Marketing Officer, Direct Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Five Big Data Principles to Guide Your Marketing StrategiesTim Girgenti
  Want to start using Big Data to drive your marketing and sales performances? First, you need to understand these five principles regarding Big Data.
  Big Data, Business Intelligence, Customer Insight, Data, Marketing Strategy, Segmentation
• The Most Exciting Digital Marketing Opportunity of 2014Ayaz Nanji
  Client-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers see mobile as the most exciting opportunity, according to a recent report from ...
  Direct Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Survey Data
• Influencer Marketing: Top Tactics and ChallengesAyaz Nanji
  Nearly two-thirds (61%) of marketers say one the biggest challenges of influencer marketing is identifying the relevant persons who can truly help their brand or campaigns, according to a recent ...
  Customer Evangelists, Marketing Strategy, Research Summaries, Survey Data
• The B2B Marketer's Guide to SXSW 2014 [Infographic]Verónica Jarski
  Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
  B2B Marketing, Brand Management, Career Management, Conferences, Data, Marketing Strategy, Social Media, Social Networking, Thought Leadership, Tradeshows/Events
• What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?Ken Wisnefski
  For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers.
  Advertising, Consumer Electronics, Content, Content Marketing, Content Strategy, Marketing Strategy, Marketing Tips, Smartphones, Social Media, Twitter
• Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]Glenn Gow
  Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.
  B2B Marketing, Behavioral Marketing, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Positioning, Sales, Value Propositions
• CMOs Bullish on US Economy, Struggling With Social MeasurementAyaz Nanji
  Marketing executives' confidence in the economy of the United States is at a five-year high, according to recent data from the CMO Survey.
  Marketing Budgets, Marketing Challenges, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data